广告投放合同书.doc

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1、广告投放合同书甲方:_乙方:_为了_数码事业的发展,甲、乙双方本着双赢的原则共同建设_数码系列产品的终端网络形象,共同打造“_”数码行业一流品牌。一、宗旨:合理利用有限资源,积极开拓无限商机。二、甲方的权利和义务21 按乙方每月实际销售回款总额,给予1.5%的比例作为乙方的地方性广告形象和促销费用。22 甲方按乙方每月实际销售回款总额,免费提供一定比例的广告宣传品。23 甲方免费提供“_”的VI手册(VI光盘)予乙方,以作为乙方_地方性形象建设的统一资料。24 除本合同书规定外,甲方有权根据乙方终端市场建设的情况作相应的政策和决策,并要求乙方严格遵守。25 甲方有权对地方性广告的终端形象和促销

2、活动进行审核、审批及管理。三、乙方的权利和义务31 乙方享有向甲方提出书面申请,申请地方性广告媒体、终端形象和促销活动费用的权利。32 乙方有义务垫付地方性广告媒体、终端形象制作和地方性促销活动的费用。33 乙方务必按甲方的VI手册(VI光盘)上统一的商标、颜色、图形制作形象(如:门头、门柱、灯箱片、灯箱布等),不得擅自更改。34 乙方务必对自己区域范围内的“_”终端形象进行管理:341 制作给予二级代理商(经销商)的形象(如:门头、门柱、灯箱片、灯箱布等)务必保证展示时间达壹年以上。342 海报的展示时间务必达两个月以上。343 乙方不得将任何品牌的广告品布置在甲方的展柜或展架上,也不得将任

3、何品牌的产品摆放在甲方的展示柜内(上)或展架上。若有违反者,经甲方查实将重新审核对其广告宣传品的发放,并要求其作出书面检讨。344 若乙方不管理或管理不善造成甲方终端形象损坏,经甲方查实,将从其信誉保证金中扣除相应的制作费用。四、广告和促销费的申请41 乙方在制作形象(如:门头、门柱、灯箱片、灯箱布、展示柜等)或做促销活动前,务必向甲方提出书面申请(参见申请表),经甲方相关部门审核和审批后方可实施。42 乙方在提交申请促销活动申请表的同时,务必附带本次活动的效果预测报告,否则,甲方有权不予审核和审批。43 乙方在提交申请形象制作申请的同时,务必附带形象发布位置的相关平面图和周边的建筑物及街道。

4、否则,甲方有权不予审核和审批。44 乙方在提交申请广告媒体(如:电视台、报刊等)申请表的同时,务必出示电视台的相关收视率或出示报刊的发行量及覆盖率,否则,甲方有权不予审核和审批。五、费用报销和相关依据51 乙方务必出示形象制作(如:门头、门柱、灯箱片、灯箱布,展柜等)的照片(照片背面须注明形象的发布地点、地址、负责人、电话、日期)和发票原件(开票单位为:深圳市北奥电子实业有限公司)。若未出示者,甲方有权不予报销。52 乙方务必出示促销活动现场的照片(照片背面须注明活动的地点、地址、负责人、电话、日期)和本次促销活动的总结报告、促销品样品及发票原件(开票单位为:_实业有限公司)。若未出示者,甲方有权不予报销。53 乙方务必出示与广告媒体(如:电视台、报社、广告公司)签定的合同、广告片、报刊的原稿及发票原件(开票单位为:_实业有限公司)和总结报告。若未出示者,甲方有权不予报销。六、费用报销的期限与方式61 一个季度报销一次,第二季度第一个月的一至十日为结算日。62 甲方用等额的货款冲抵乙方垫付的广告和促销活动费用。七、合同书一式两份,甲、乙双方各存档一份,双方签字盖章并执行。甲方:_ 乙方:_代表:_ 代表:_盖章:_ 盖章:_日期:_ 日期:_注:本广告投放合同仅针对_数码产品,原VCD产品不计在内。

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