CI企划委托制作管理办法.doc

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1、CI 企划委托制作管理办法第一条 为保障本公司 CI 企划项目外委制作的规范性,提高外委制作的质量,特制定本办法。第二条 本公司选择 CI 企划外委制作有下列的情况:1本公司无力承担的 CI 企划业务;2本公司在目标国进行 CI 企划时,不能克服信息交流方面的障碍;3国际 CI 企划项目利用委托方式能获得更专业化的服务;4本公司在目标国的市场规模大,必须采用委托 CI 企划方式;5本公司的 CI 企划项目需要定量调研资料,需要在外进行实地调研。第三条 CI 企划委托方的选择:本公司在选择 CI 企划的外委企划公司时,应考虑以下因素:1被委托公司的历史;2被委托公司的经营范围;3被委托公司的声誉

2、4被委托公司能否按期完成项目;5被委托公司与以前委托人的合作状况;6被委托公司已完成项目的质量;7被委托公司的相应人员配置状况和专业水平;8被委托公司能否与本公司进行有效的沟通。第四条 CI 企划委托制作合同的内容:1 CI 企划项目的名称;2CI 企划方法选择条款;3C1 企划人员要求条款;4CI 企划方案实施条款;5CI 企划完成期限条款;6CI 企划预算条款;7CI 企划支付条款。第五条 签订 CI 企划委托合同时的注意事项:1保守公司机密事项;2诚信事项;3准时事项;4灵活事项;5CI 企划方案的质量控制标准事项;6及时了解委托企划公司的项目进展状况事项;7按项目的详细规定检验报告事项。第六条 CI 企划委托制作的合作与监督:1本公司与被委托方坚持平等互惠、相互信任的原则,共同制订 CI 企划方案;2督促被委托方及时汇报详实情况;3在合作进程中,必须对被委托方进行必要的监督。应定期向代理机关索取工作进度报告和有关企划成果资料,及时调整与企划委托项目的目标的偏差。

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