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CI理念系统报告.doc

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CI 理念系统报告一、企业理念系统的概念与涵义1企业理念的概念_2企业理念的基本要素_3企业理念的内容构成_4企业理念的涵义_5企业理念的表现及形态_二、企业理念系统的基本功效1导向功能：_2凝聚功能：_3识别功能：_4激励功能：_5规范行为功能：_6辐射功能：_三、企业理念系统的设计宗旨1高品位：_2务实性：_3系统性：_四、企业理念系统的内容构成_五、企业理念系统的内容表述及论证_六、附于理念系统的应用方案_

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