_______公司风险性营销决策方案报告.doc

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_公司风险性营销决策方案报告为了扩大市场竞争,经厂长会议决定,同意生产_新产品。为此需要建造一个车间,以保证_新产品有基本的生产条件。这个车间,如果新建,需要投资 120 万元;如果在原有的基础上扩建,则需要投资 40 万元。未来 5 年年度投资销售利润的预测结果(略) 。根据上表所列各种自然状态所获得的效益,可以分别算出两种方案的效益期望值。两个方案在 2 年中的效果:新建车间:120+120+10=250(万元)扩建车间:90+90+75=1875(万元)两个方案在 5 年中的净效果:新建车间:250-120=130(万元)扩建车间:1875-40=1475(万元)两个方案在 5 年中的效率:新建车间:130/120=109(万元)扩建车间:1475/40=368(万元)由于扩建车间方案的效益比新建一个车间的效益高,所以应采用扩建车间的决策方案。以上方案,请领导裁定。_公司_年_月_日

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