1、October 2010 Translation by DIN-Sprachendienst.English price group 16No part of this translation may be reproduced without prior permission ofDIN Deutsches Institut fr Normung e. V., Berlin. Beuth Verlag GmbH, 10772 Berlin, Germany,has the exclusive right of sale for German Standards (DIN-Normen).IC
2、S 13.020.10!$kTm“1724974www.din.deDDIN EN ISO 14063Environmental management Environmental communication Guidelines and examples (ISO 14063:2006)English translation of DIN EN ISO 14063:2010-10Umweltmanagement Umweltkommunikation Anleitungen und Beispiele (ISO 14063:2006)Englische bersetzung von DIN E
3、N ISO 14063:2010-10Management environnemental Communication environnementale Lignes directrices et exemples (ISO 14063:2006)Traduction anglaise de DIN EN ISO 14063:2010-10www.beuth.deIn case of doubt, the German-language original shall be considered authoritative.Document comprises 37 pages10.10 DIN
4、 EN ISO 14063:2010-10 2 A comma is used as the decimal marker. National foreword This standard has been prepared by Technical Committee ISO/TC 207 “Environmental management” in collaboration with Technical Committee CEN/SS S26 “Environmental Management” (Secretariat: CMC). The responsible German bod
5、y involved in its preparation was the Normenausschuss Grundlagen des Umwelt-schutzes (Principles of Environmental Protection Standards Committee), Working Committee NA 172-00-06 AA Umweltkommunikation. The DIN Standards corresponding to the International Standards referred to in this document are as
6、 follows: ISO 14001 DIN EN ISO 14001 ISO 14004 DIN EN ISO 14004 ISO 14015 DIN EN ISO 14015 ISO 14020 DIN EN ISO 14020 ISO 14021 DIN EN ISO 14021 ISO 14024 DIN EN ISO 14024 ISO 14025 DIN EN ISO 14025 ISO 14031 DIN EN ISO 14031 ISO 14040 DIN EN ISO 14040 ISO 14044 DIN EN ISO 14044 ISO 14050 DIN EN ISO
7、 14050 ISO/TR 14062 DIN Technical Report ISO/TR 14062 ISO 19011 DIN EN ISO 19011 National Annex NA (informative) Bibliography DIN EN ISO 14001, Environmental management systems Requirements with guidance for use DIN EN ISO 14004, Environmental management systems General guidelines on principles, sys
8、tems and support techniques DIN EN ISO 14015, Environmental management Environmental assessment of sites and organizations DIN EN ISO 14020, Environmental labels and declarations General principles DIN EN ISO 14021, Environmental labels and declarations Self-declared environmental claims (Type II en
9、vironmental labelling) DIN EN 14063:2010-10 3 DIN EN ISO 14024, Environmental labels and declarations Type I environmental labelling Principles and procedures DIN EN ISO 14025, Environmental labels and declarations Type III environmental declarations Principles and procedures DIN EN ISO 14031, Envir
10、onmental management Environmental performance evaluation Guidelines DIN EN ISO 14040, Environmental management Life cycle assessment Principles and framework DIN EN ISO 14044, Environmental management Life cycle assessment Requirements and guidelines DIN EN ISO 14050, Environmental management Vocabu
11、lary DIN EN ISO 19011, Guidelines for quality and/or environmental management systems auditing DIN Technical Report (DIN-Fachbericht) ISO/TR 14062, Environmental management Integrating environmental aspects into product design and development DIN EN ISO 14063:2010-10 4 This page is intentionally bla
12、nk EUROPEAN STANDARD NORME EUROPENNE EUROPISCHE NORM EN ISO 14063 May 2010 ICS 13.020.10 English Version Environmental management - Environmental communication - Guidelines and examples (ISO 14063:2006) Management environnemental - Communication Umweltmanagement - Umweltkommunikation - Anleitungen u
13、nd Beispiele (ISO 14063:2006) This European Standard was approved by CEN on 30 April 2010. CEN members are bound to comply with the CEN/CENELEC Internal Regulations which stipulate the conditions for giving this European Standard the status of a national standard without any alteration. Up-to-date l
14、ists and bibliographical references concerning such national standards may be obtained on application to the CEN Management Centre or to any CEN member. This European Standard exists in three official versions (English, French, German). A version in any other language made by translation under the r
15、esponsibility of a CEN member into its own language and notified to the CEN Management Centre has the same status as the official versions. CEN members are the national standards bodies of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece
16、, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and United Kingdom. EUROPEAN COMMITTEE FOR STANDARDIZATION COMIT EUROPEN DE NORMALISATION EUROPISCHES KOMITEE FR NORMUNG Management
17、 Centre: Avenue Marnix 17, B-1000 Brussels 2010 CEN All rights of exploitation in any form and by any means reserved worldwide for CEN national Members. Ref. No. EN ISO 14063:2010: E(ISO 14063:2006) environnementale - Lignes directrices et exemples 2 Contents Page DIN EN ISO 14063:2010-10 EN ISO 140
18、63:2010 (E) 1233.13.244.14.255.15.2 Establishing environmental communication objectives 5.35.466.1 Planning an environmental communication activity 6.2 Selecting environmental communication content, approaches and tools 6.3 Performing an environmental communication activity 6.46.5 Conducting managem
19、ent review and planning revisions . Annex A (informative) Reference table within the ISO 14000 series . Scope 7Terms and definitions 7General . 8Principles of environmental communication 8Principles . 8Environmental communication policy . 9Management commitment 9Developing the policy . 9Environmenta
20、l communication strategy 10General considerations 1010Identifying interested parties . 11Environmental communication activities 12Considering resource issues . 12121725Evaluating environmental communication . 272829Bibliography . 32Introduction 4 Foreword . 33 Foreword The text of ISO 14063:2006 has
21、 been prepared by Technical Committee ISO/TC 207 “Environmental management” of the International Organization for Standardization (ISO) and has been taken over as EN ISO 14063:2010. This European Standard shall be given the status of a national standard, either by publication of an identical text or
22、 by endorsement, at the latest by November 2010, and conflicting national standards shall be withdrawn at the latest by November 2010. Attention is drawn to the possibility that some of the elements of this document may be the subject of patent rights. CEN and/or CENELEC shall not be held responsibl
23、e for identifying any or all such patent rights. According to the CEN/CENELEC Internal Regulations, the national standards organizations of the following countries are bound to implement this European Standard: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, F
24、rance, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the United Kingdom. Endorsement notice The text of ISO 14063:2006 has been approved by CEN as a EN ISO 14
25、063:2010 without any modification. DIN EN ISO 14063:2010-10 EN ISO 14063:2010 (E) Introduction0.1 Over the past two decades, communication on environmental values, actions and performance hasbecome an essential activity of organizations, because of increased public concern and interest, andgovernmen
26、tal activities related to the environment. Organizations all over the world are increasingly confrontedwith the need to express their views, and present and explain the environmental implications of their activities,products and services. There is also a growing need to listen to interested parties,
27、 and incorporate their viewsand requirements as part of environmental communication.Organizations have a need to obtain and provide information about and respond to environmental issues,concerns and programmes. This is influenced by factors such as the organizations geographic location anddistributi
28、on, size and types of activities. Motivations for communication can include the following: the interest of the organization to share information on its environmental practices; a request for information by employees or investors, a government agency, a community group, a customeror supplier, or any
29、other interested party; the need to discuss with interested parties, especially with target groups, a proposed action of theorganization, such as expansion of an existing facility, or siting of a new facility, or the introduction of a newproduct or service; environmental risk management; a regulator
30、y requirement; response to complaints from interested parties; the increasing importance of addressing environmental issues.Environmental communication is the process of sharing information to build trust, credibility and partnerships, toraise awareness, and to use in decision making. The processes
31、used and the content of environmentalcommunication will vary with the objectives and circumstances of the organization and should be built onsubstantive information.0.2 Environmental communication is broader than environmental reporting. It has many purposes and takesmany forms. Environmental commun
32、ication can be ad hoc or planned. An example of ad hoc communicationoccurs when a facility manager attends a community event and answers questions. Planned communicationcan cover the range from limited to full participation of interested parties as shown below.a) One-way communication occurs when th
33、e organization distributes information, for example when anorganization issues an environmental report with no opportunity for questions or discussion.b) Two-way communication occurs with an exchange of information and ideas among the organization andinterested parties.c) In participatory decision-m
34、aking, including effective feedback that affects the organization and/or the localcommunity, an organization collaborates with interested parties.0.3 Engagement with interested parties provides an opportunity for an organization to learn their issues andconcerns; it can lead to knowledge being gaine
35、d by both sides and can influence opinions and perceptions.When properly done, any particular approach can be successful and satisfy the needs of the organization andinterested parties. In some cases, understanding the communication pattern/behaviour of each interested party(or target group) is also
36、 important in environmental communications. The most effective environmentalcommunication process involves ongoing contact by the organization with internal and external interestedparties, as part of the organizations overall communications strategy.DIN EN ISO 14063:2010-10 EN ISO 14063:2010 (E) 4Fi
37、gure 1 shows the interrelationships and flow of environmental communication.0.4 Environmental communication often results in many benefits, such as assisting interested parties in understanding an organizations environmental commitments, policies andperformance, providing inputs/suggestions for impr
38、oving the environmental performance of an organizations activities,products and services, and progress toward sustainability, improving understanding of interested parties needs and concerns to foster trust and dialogue, promoting an organizations environmental credentials, achievements and performa
39、nce,NOTE 1 Titles in bold and numbered refer to the clauses in this International Standard.NOTE 2 Dotted line arrows indicate the environmental communication system relationship with other elements of theorganization; full arrows indicate the interrelationship within the environmental communication
40、system.NOTE 3 Shading indicates the scope of the environmental communication system; darker shading indicates the overlapof the environmental communication system with the organization.Figure 1 Environmental communicationDIN EN ISO 14063:2010-10 EN ISO 14063:2010 (E) 5 raising the importance and lev
41、el of environmental awareness to support an environmentally responsibleculture and values within the organization, addressing interested parties concerns and complaints about operational and emergency environmentalhazards, enhancing interested parties perceptions of the organization, and increasing
42、business support and shareholder confidence.Environmental communication is one of the crucial issues to be dealt with by any organization, with or withoutan environmental management system (EMS) in place. Environmental communication is more than a questionof organization and management, it relates t
43、o organization values as well. To ensure successful communicationprocesses, it is important for the organization to consider itself a responsible partner within society and toaddress the environmental expectations of interested parties.DIN EN ISO 14063:2010-10 EN ISO 14063:2010 (E) 61ScopeThis Inter
44、national Standard gives guidance to an organization on general principles, policy, strategy andactivities relating to both internal and external environmental communication. It utilizes proven and well-established approaches for communication, adapted to the specific conditions that exist in environ
45、mentalcommunication. It is applicable to all organizations regardless of their size, type, location, structure, activities,products and services, and whether or not they have an environmental management system in place.This International Standard is not intended for use as a specification standard f
46、or certification or registrationpurposes or for the establishment of any other environmental management system conformity requirements. Itcan be used in combination with any of the ISO 14000 series of standards, or on its own.NOTE 1 A reference table to the ISO 14000 series is provided in Annex A.NO
47、TE 2 ISO 14020, ISO 14021, ISO 14024 and ISO 14025 provide specific environmental communication tools andguidance relating to product labels and declarations.2 Terms and definitionsFor the purposes of this document, the following terms and definitions apply.2.1 environmental communicationprocess tha
48、t an organization conducts to provide and obtain information, and to engage in dialogue with internaland external interested parties to encourage a shared understanding on environmental issues, aspects andperformance2.2 environmental communication policyoverall intentions and directions of an organi
49、zation related to its environmental communication as formallyexpressed by top managementNOTE The environmental communication policy can be a separate policy or part of other policies within the organization.2.3 environmental communication strategyorganizations framework for implementing its environmental communication policy and for the setting ofenvironmental communication objectives and targets2.4 organizationcompany, corporation, firm, enterprise, authority or institution, or part or combinatio
