1、 SR 001 687 V1.1.1 (1999-06)Special ReportGlobal Multimedia Mobility (GMM);Seamless service offeringETSIETSI SR 001 687 V1.1.1 (1999-06)2ReferenceDSR/GA-00002 (fmc00ict.PDF)KeywordsGMMETSIPostal addressF-06921 Sophia Antipolis Cedex - FRANCEOffice address650 Route des Lucioles - Sophia AntipolisValb
2、onne - FRANCETel.: +33 4 92 94 42 00 Fax: +33 4 93 65 47 16Siret N 348 623 562 00017 - NAF 742 CAssociation but non lucratif enregistre laSous-Prfecture de Grasse (06) N 7803/88Internetsecretariatetsi.frIndividual copies of this ETSI deliverablecan be downloaded fromhttp:/www.etsi.orgIf you find err
3、ors in the present document, send yourcomment to: editoretsi.frCopyright NotificationNo part may be reproduced except as authorized by written permission.The copyright and the foregoing restriction extend to reproduction in all media. European Telecommunications Standards Institute 1999.All rights r
4、eserved.ETSIETSI SR 001 687 V1.1.1 (1999-06)3ContentsForeword 41 Scope51.1 GMM AFG - the background 51.2 MM AFG - the results 61.3 Select Bibliography 71.4 Introduction 82 References93 Abbreviations .94 Corporate Cultural Change Drivers105 Telecommunications business environment.116 Telecommunicatio
5、ns Standardization Needs .127 Telecommunications Standardization Areas138 EU Subscriber growth 149 Global Subscriber growth.1510 “Internet“ - things are changing fast! .1611 Electronic commerce1712 Technology Drivers - Digital World 1813 User mobility2014 Wireless access technologies .2115 Demand fo
6、r “slow mobility“ 2216 The original GMM model 2317 The refined GMM model .2418 Seamless Service Offering .2619 Wired and wireless access2720 Conclusions2821 Questions2922 Strategic thinking .3023 Standards-writing issues (short term).3124 Non-standards-writing issues .3225 Future of ETSI GMM activit
7、ies .33History35ETSIETSI SR 001 687 V1.1.1 (1999-06)4ForewordThis Special Report (SR) has been produced by the Architecture Framework Group (AFG) of the ETSI GlobalMultimedia Mobility Co-ordination Group (GMM CG).ETSIETSI SR 001 687 V1.1.1 (1999-06)51 ScopeThe original Global Multimedia Mobility (GM
8、M) report was published by ETSI in 1996 and as a result a GMM Co-ordination Group (GMMCG) and GMM Architecture Framework Group (GMMAFG) were set up.The editorial process was handled by Specialist Task Force (STF) 131.This report from the GMMAFG was approved by the ETSI Board#18 (23-25 March 1999) an
9、d subsequently by the32nd ETSI General Assembly (22-23 April 1999).1.1 GMM AFG - the backgroundGMM AFG has been in existence since June 1997 and has held ten meetings up to February 1999. The decision toupdate the existing GMM Report was aimed at aiding understanding of the report and the manner in
10、which it could beapplied to existing and future scenarios. A companion document was felt to be the most appropriate publication.It was decided that the focus of this companion document would be on a user/service perspective, with the seamlessprovision of services as a main objective. The enterprise
11、model which had been developed within the GMM reportwould be retained, and due account would be taken of the fixed-mobile convergence (FMC) studies then beingundertaken in ETSI.The main work on the Companion Document started in July 1998 and has occupied five meetings of the GMM AFG(each 1 to 1 days
12、) plus several side meetings and one teleconference.Various member companies have supported the work (see figure 1), with the main contributions coming from BT,Ericsson, Italtel, Lucent, Marconi Communications, Nokia and Telia.Figure 1GMM AFG - the backgroundMain work on Companion Document started J
13、uly 1998 17 Companies involved:Alcatel, BT, Bosch, CSELT, Deutsche Telecom, EDF, Ericsson,EDF, FEEI, Italtel, Lucent, Marconi Communications, NETAS,Nokia, Portugal Telecom, Siemens, Telia22 - 23 April, 1999 2GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)61.2 MM AFG - the resultsThe initial output
14、 was a very large compendium (approximately 120 pages) of relevant or potentially relevantinformation and source material. This was intended to be the basis of the Companion Document and was supplementedby a bibliography of well over 100 references. However, as management of these resources was prov
15、ing difficult astheir size grew, the GMM AFG decided to freeze the compendium as a “repository document“ and produce from it aslimmer, more concise and focussed version as the eventual Companion Document. That new draft permitted the GMMAFG to take a fresh look at the task, which led to a better ide
16、ntification of key “drivers“ for GMM and a more objectiveassessment of the GMM model.Even this has proved to be difficult to manage, as new facets of GMM were explored. It was concluded that the finaldeliverable to the General Assembly should be this presentation which embodies all the key messages
17、concerning theupdating of the ETSI GMM concepts. The other material, including the bibliography, has been collected in theCompanion Document SR 001 677 2.Figure 2GMM AFG - the results “Repository” document Bibliography (well over 100 references) “Final” Draft Companion Document This presentation (Co
18、mpanion Document)22 - 23 April, 1999 3GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)71.3 Select BibliographyThe complete bibliography of nearly 120 references includes various communications (such as e-mails and meetingscontributions), extracts from certain documents, different versions of docume
19、nts and some material not easilyaccessible. Although all of that material has been valuable for the compilation of the Companion Document (in itsvarious forms), not all of is likely to be helpful for subsequent studies.As a result, a “select bibliography“ has been produced and the contents classifie
20、d as indicated in figure 3.This bibliography is included in the Companion Document (SR 001 677 2) and is also accessible on the GMM server.Figure 3Select Bibliography74 references, addressing: Regulation (EC/CEPT/etc) 12 RTD (ACTS, RACE, etc) 14 FMC 3 Internet/IP (IETF, etc) 4 UMTS 16 ITU/ETSI 18 Ot
21、her 722 - 23 April, 1999 4GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)81.4 IntroductionFigure 4The latest GMM studies took some time to stabilize, as many factors were found which impact upon Global MultimediaMobility. However, after a time it became possible to regain a focus that recognized t
22、he hard fact that standards are onlya tool for achieving business success.Standardization thus has to be put in the context of business dynamics, and many of these are not at all technical. Mostmarkets in the world (not just the telecommunications market) are being increasingly dominated by a small
23、number oflarge, global players, in many instances consortia of former market leaders. Economies of scale are now perceived asonly being realizable in markets, which have global dimensions - what place now for national, or even regional,standards?The telecommunications business is huge, and investmen
24、ts are enormous. Technical solutions have to be right, butpolitics, regulation, geography, culture, economics, all have a part to play in the market decision-making, and standards-oriented decision makers will do well to remember that!The high cost of standardization leads to inevitable questions: I
25、s this spending wisely applied? Can we be smarter still at spending on standardization?Introduction We looked at business / change drivers, andnot standards per se How does the “external” environment impactstandards making? Global solutions versus regional / national What is the telecommunications m
26、arket ? US$ 300 billion per year 4% GDP 15% growth rate Total standardization effort 0.5% market value(US$ 6 billion per year)22 - 23 April, 1999 5GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)92 ReferencesThe following documents contain provisions, which, through reference in this text, constitu
27、te provisions of the presentdocument. References are either specific (identified by date of publication, edition number, version number, etc.) ornon-specific. For a specific reference, subsequent revisions do not apply. For a non-specific reference, the latest version applies. A non-specific referen
28、ce to an ETS shall also be taken to refer to later versions published as an EN with thesame number.1 ITU-T Recommendation Y.100: “General overview of the Global Information Infrastructurestandards development“.2 SR 001 677: “Seamless service offering; Giving users consistent access to application/se
29、rviceportfolios independent of access network and core network; Companion document“.3 AbbreviationsFor the purposes of the present document, the following abbreviations apply:API Application Programming InterfaceATM Asynchronous Transfer ModeFMC Fixed Mobile ConvergenceFR Frame RelayGMM Global Multi
30、media MobilityGMMAFG Global Multimedia Mobility Architecture Framework GroupGMMCG Global Multimedia Mobility Co-ordination GroupGSM Group Special MobileIP Internet ProtocolIPR Intellectual Property rightISDN Integrated Services Digital NetworkNAFTA North American Free Trade AgreementPSTN Public Swit
31、ched Telephone NetworkQoS Quality of ServiceSTF Specialist Task ForceTABD Trans-Atlantic Business DialogueWTO World Trade OrganizationETSIETSI SR 001 687 V1.1.1 (1999-06)104 Corporate Cultural Change DriversWith the global networked economy, corporate culture is changing rapidly towards short-term “
32、share-holder“ value - aspointed out in the original GMM report. These changes result in an environment of mega mergers so as to have a bigenough presence to compete globally.This is also leading towards a “Knowledge Based“ economy, where knowledge (IPRs) are leveraged to obtaincompetitive advantage.
33、Access to information - anytime, anywhere - is also becoming a key competitive factor and is again introducing acultural shift towards a “web based“ digital world.With WTO, harmonized EU market, TABD, NAFTA and other (regional / global) trade agreements, it is no longer arequirement to have national
34、 “champions“ to do trade; thus causing rationalization of the manufacturing base - it ismore cost effective to have one big efficient factory then several small ones in each country.These changes are not sector specific: the telecommunications sector also has to face the same challenges ofliberaliza
35、tion, (de)regulation, increased competition and so on.Figure 5Corporate Cultural Change Drivers Mega mergers (consolidation):- DB / Bankers Trust DaimlerChrysler BP / Amoco- Vodafone / AirTouch Astra / Zeneca Stora / Enso(1999 M however, are we creating a new “business“ of “certifiers“ (via the cert
36、ification laboratories andsome NSOs) via regulation or should the self-declaration of conformity by Manufacturers, Operators and ServiceProviders be sufficient?Figure 7Telecommunications Standardization Needs Economic benefits(branding, lower production and transaction costs, .) Trade i.e. (ATM / IP
37、 based networks).Figure 10Global Subscriber growth0200400600800100012001400160018001996 1998 2000 2002 2004 2006 2008 2010FixedMobileInternetMobile Internet Phenomenal Internet growth Fixed increasingly for datacom (Internet) services Mobile for voice but increasingly for Internet services22 - 23 Ap
38、ril, 1999 11GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)1610 “Internet“ - things are changing fast!1) The ability to “be informed“, anytime/anyway is a very significant market driver. There is a tremendous businessneed to have timely information to ensure “competitive edge“.2) However, Internet
39、 is not limited to “business applications“ - which have created secure Extranets and Intranets toallow their workers and suppliers to work together in a team to improve gross profit margins. There is also alarge residential market for web based e-commerce which is estimated to grow exponentially as
40、people purchasesuch diverse things as pizzas to books to cars over the net (and not forgetting the home banking). These willpresent an opportunity for standardization: standards for electronic signatures and business-related securecommunications in general.3) Within Europe - at least within the “Eur
41、o-zone“ - there is a need for harmonization of security and paymentsystems. Studies into standardized Information Systems have been running for many years, in the belief thatsuch standardization is imperative for global trading; however, this has led to question whether “standardizers“will be able t
42、o “deliver the goods“. If there is no specific initiative, then proprietary solution(s) will prevail in themarket-place - as is shown by the stock market value of “Internet“ stocks. This phenomenon will run counter tothe standardization efforts.Figure 11“Internet” - things are changing fast ! Import
43、ance of “being informed” anytime / anywhere Business use of IP-based Services: e-commerce in USA alone = US$1300 billion in 2003 secure communications trading between countries (harmonized standards?) Internet, Extranet, Intranet Transport network used for IP-based services Enron Corp (US) plans to
44、build IP network: 30,000 fibre km “Project Oxygen” - 168,000 km global (undersea) fibre network Seamless services regardless of (access) technology technology choice tactical vs strategic“Do you want a proprietary solution that works now, orwait for 5 years (or more) for standardized solution?”22 -
45、23 April, 1999 12GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)1711 Electronic commerceAn article in the International Herald Tribune of 20 April 1999 (from which figure 12 is derived) stated that, in 1998,$43 billion business-to-business sales were conducted between American companies over the I
46、nternet. This figure wasexpected to reach $1.3 trillion by the year 2003, representing 9.4% of corporate purchases in America.Companies such as BOC Gases, Harley-Davidson Inc., and Mobil Oil Corp., already make extensive use of the Internetfor business e-commerce, citing major savings in ordering co
47、sts and an almost total elimination of errors. Addedbenefits were claimed because of the automation of the entire ordering, shipping and stocking processes.The business-to-business activity already outstrips the more visible retailing of consumer products, such as books, CD-ROMs, computers and the l
48、ike on the Internet, and, as can be seen in the chart, will far exceed the consumer retailactivity in coming years.Figure 12Electronic commerce02004006008001000120014001998 1999 2000 2001 2002 2003Business tobusinessRetailSource: Forrester Research, Cambridge, MA, USA$ US billion USA only!22 - 23 Ap
49、ril, 1999 13GMMAFG ReportETSIETSI SR 001 687 V1.1.1 (1999-06)1812 Technology Drivers - Digital WorldMany of the technologies (see figure 13) were reported in the original GMM Report. They are still developing at thesame fast speed and can be expected to continue for foreseeable future.1) Digital wireless access technologies (not just radio) will work in co-operation with other access mechanisms,including cable modems, xDSL, ISDN and premises wiring (“smart“ house or office). In the future, direct opto-electro
