1、同等学历人员申请硕士学位英语-综合填空(二)及答案解析(总分：60.00，做题时间：90 分钟)一、专项练习 1(总题数：1，分数：15.00)Most American magazines and newspapers reserve 60 percent of their pages for ads. The New York Times Sunday edition (1) may contain 350 pages of advertisements. Some radio stations devote 40 minutes of every hour to (2) .Then th
2、ere is television. According to one estimate, American youngsters sit (3) three hours of television commercials each week. By the time they graduate from high school, they will have been (4) 360,000 TV ads. Televisions advertise in airports, hospital waiting rooms, and schools.Major sporting (5) are
3、 now major advertising events. Racing cars serve as high speed (6) Some athletes receive most of their money from advertisers. One (7) basketball player earned $ 3.9 million by playing ball. Advertisers paid him nine times that much to (8) their products.There is no escape. Commercial ads are displa
4、yed on wails, buses, and trucks. They decorate the inside of taxis and subwayseven the doors of public toilets. (9) messages call to us in supermarkets, stores, elevatorsand (10) we. are on hold on the telephone. In some countries so much advertising comes through the mail that many recipients proce
5、ed directly from the mailbox to the nearest wastebasket to (11) the junk mail.(12) Insiders Report, published by McCann-Erickson, a global advertising agency, the estimated (13) of money spent on advertising worldwide in 1990 was $275.5 billion. Since then, the figures have (14) to $ 411.6 billion f
6、or 1997 and a projected $434.4 billion for 1998. Big money !What is the effect of all of this? One analyst (15) it this way: “Advertising is one of the most powerful socializing forces in the culture. Ads sell more than products. They sell images, values, goals, concepts of who we are and who we sho
7、uld be. They shape our attitudes and our attitudes shape our behavior. /（分数：15.00）(1).A. lonely B. alone C. singly D. individually（分数：1.00）A.B.C.D.(2).A. commerce B. consumers C. commercials D. commodities（分数：1.00）A.B.C.D.(3).A. through B. up C. in D. about（分数：1.00）A.B.C.D.(4).A. taken to B. spent i
8、n C. expected of D. exposed to（分数：1.00）A.B.C.D.(5).A. incidents B. affairs C. events D. programs（分数：1.00）A.B.C.D.(6).A. flashes B. billboards C. attractions D. messages（分数：1.00）A.B.C.D.(7).A. top-heavy B. top-talented C. top-secret D. top-ranking（分数：1.00）A.B.C.D.(8).A. improve B. promote C. urge D.
9、update（分数：1.00）A.B.C.D.(9).A. Audio B. Studio C. Oral D. Video（分数：1.00）A.B.C.D.(10).A. since B. while C. even D. if（分数：1.00）A.B.C.D.(11).A. toss out B. lay down C. blow out D. break down（分数：1.00）A.B.C.D.(12).A. It is said that B. Apart from C. According to D. Including in（分数：1.00）A.B.C.D.(13).A. dig
10、it B. amount C. account D. budget（分数：1.00）A.B.C.D.(14).A. raised B. elevated C. roared D. soared（分数：1.00）A.B.C.D.(15).A. said B. recorded C. told D. put（分数：1.00）A.B.C.D.二、专项练习 2(总题数：1，分数：15.00)A recent report on population trend conducted by the think (1) of the World watch Institute identifies sign
11、s of slowing growth in some countries. It says populations in 32 countriesall in the industrialized worldhave stabilized because of declining birthrates. But in a handful of developing countries where population is slowing, the cause isnt something to (2) , because more people are dying.This trend i
12、s called “population fatigue“, and its beginning in many of the developing countries that have experienced (3) birthrates and sharp population growth for several decades. Governments in these countries are now having trouble dealing with feeding, housing and educating an increasing number of childre
13、n, (4) at the same time confronting the falling water (5) , deforestation and soil erosion that rapid population growth brings. In these countries any new threatinfectious disease, drought or faminecan become a (6) crisis.AIDS is a case (7) . WHO estimates calculate that one-quarter of the adult pop
14、ulation of Zimbabwe and Botswana are infected with the AIDS virus, (8) , these countries stands to lose at least one-quarter of their labor force in the next decade from AIDS alone, a situation (9) since the yellow fever swept through Europe in the 14h century.Social unrest is also increasing in the
15、se countries. One example is the (10) conflict between the Tutsis and the Hutus in Rwanda, where population pressures reduced cropland (11) where it could no longer feed those who lived on it. Demands on the world fisheries and shared water resources are likely to spark similar conflicts. Already th
16、e waters of the Nile are so heavily used that little reaches the Mediterranean, so any increase in demand or (12) in allocation will also increase tensions.The bottom line is that human population growth is (13) to slow one way or the other. Developing societies will either recognize problems (14) t
17、he horizon and act to encourage smaller families or unchecked births will have their (15) in rising death rates.（分数：15.00）(1).A. group B. panel C. tank D. council（分数：1.00）A.B.C.D.(2).A. confound B. console C. congratulate D. celebrate（分数：1.00）A.B.C.D.(3).A. diminishing B. soaring C. swerving D. plun
18、ging（分数：1.00）A.B.C.D.(4).A. while B. as C. nevertheless D. whereas（分数：1.00）A.B.C.D.(5).A. table B. level C. scale D. index（分数：1.00）A.B.C.D.(6).A. full-length B. full-hearted C. full-time D. full-blown（分数：1.00）A.B.C.D.(7).A. in mind B. in sum C. in point D. in line（分数：1.00）A.B.C.D.(8).A. e.g. B.i.e.
19、C. etc. D. et al.（分数：1.00）A.B.C.D.(9).A. unchallenged B. unparalleled C. paralleled D. challenged（分数：1.00）A.B.C.D.(10).A. longstanding B. immortal C. tedious D. past（分数：1.00）A.B.C.D.(11).A. into an amount B. at a degree C. to a point D. by an extent（分数：1.00）A.B.C.D.(12).A. increase B. inclination C.
20、 share D. shift（分数：1.00）A.B.C.D.(13).A. designed B. designated C. destined D. defined（分数：1.00）A.B.C.D.(14).A. on B. at C. in D. to（分数：1.00）A.B.C.D.(15).A. value B. cost C. pay D. price（分数：1.00）A.B.C.D.三、专项练习 3(总题数：1，分数：15.00)Ironically, in the United States, a country of immigrants, prejudice and di
21、scrimination continue to be serious problems. There was often (1) between each established group of (2) and each succeeding group. As each group became (3) financially successful, and more powerful, they (4) newcomers from full participation in the society. Prejudice and discrimination are (5) U.S.
22、history, (6) , this prejudicial treatment of different groups is (7) more unjust than with black Americans.Blacks had distinct (8) . For the most part, they came to the “land of opportunity“ as slaves and were not free to keep their (9) and cultural traditions. (10) most European immigrants, blacks
23、did not have the protection of a support group; sometimes slave owners separated members of (11) family. They could not mix easily with the (12) society either because of their skin color. It was difficult for them to (13) the American culture. Even after they became flee people, they were still dis
24、criminated (14) in employment, housing, education, and even in public (15) , such as restrooms.（分数：15.00）(1).A. their B. the same C. one D. slave（分数：1.00）A.B.C.D.(2).A. former B. original C. existing D. established（分数：1.00）A.B.C.D.(3).A. be apt to B. mix up with C. adapt to D. join in（分数：1.00）A.B.C.
25、D.(4).A. by B. to C. for D. against（分数：1.00）A.B.C.D.(5).A. facilities B. installments C. equipment D. concerns（分数：1.00）A.B.C.D.(6).A. intention B. enforcement C. tendency D. tension（分数：1.00）A.B.C.D.(7).A. migrants B. racists C. immigrants D. blacks（分数：1.00）A.B.C.D.(8).A. less B. much C. more D. litt
26、le（分数：1.00）A.B.C.D.(9).A. excluded B. eliminated C. included D. eluded（分数：1.00）A.B.C.D.(10).A. lain in B. part of C. within that of D. staying in（分数：1.00）A.B.C.D.(11).A. therefore B. moreover C. consequently D. however（分数：1.00）A.B.C.D.(12).A. anywhere B. nowhere C. somewhere D. everywhere（分数：1.00）A.
27、B.C.D.(13).A. advantages B. disadvantages C. merits D. shortcomings（分数：1.00）A.B.C.D.(14).A. heritage B. inheritance C. legends D. identifications（分数：1.00）A.B.C.D.(15).A. Following B. Taking after C. Unlike D. Along with（分数：1.00）A.B.C.D.四、专项练习 4(总题数：1，分数：15.00)conclusive instead at length as a result
28、 surveyin which persuasive target common enablesan initial efficiently likely to regard particularAdvertising agencies employ research for both strategic and evaluative purposes. Strategic research (1) the agency to better understand how consumers use a product or service and how they (2) the produc
29、t or service. Strategic research also determines the types of people most (3) buy the product. That group of people is called the (4) market. Advertisers have limited budgets so knowing who is most likely to buy a (5) product helps them spend their advertising budget more (6) . Evaluative research i
30、s used after the advertising has run and seeks to determine how well consumers remember the advertising message and how (7) it was. Evaluative research is expensive, and (8) , many advertisers do not employ it. (9) , they try to measure the advertisings effectiveness by analyzing sales results.Agenc
31、ies use both qualitative and quantitative research methods. Agencies employ qualitative research to gain (10) understanding of the marketing situation. This research method uses open-ended questions that allow consumers to explain their values, beliefs, and behaviors (11) .Agencies use quantitative
32、research to determine a final course of action. This type of research uses close-ended questions (12) answers are selected from a set list. This enables the researcher to determine the exact percentage of people who answered yes or no to a question or the exact percentage choosing answer a, b, or c.
33、 One of the most (13) quantitative research techniques is the (14) in which researchers use a questionnaire to gain information from a large group of people, called a sample. The findings provided by quantitative research are therefore (15) in a way that qualitative research cannot be.（分数：15.00）填空项
34、1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_同等学历人员申请硕士学位英语-综合填空(二)答案解析(总分：60.00，做题时间：90 分钟)一、专项练习 1(总题数：1，分数：15.00)Most American magazines and newspapers reserve 60 percent of their pages for ads. The New York Times Sunday edition (1) may cont
35、ain 350 pages of advertisements. Some radio stations devote 40 minutes of every hour to (2) .Then there is television. According to one estimate, American youngsters sit (3) three hours of television commercials each week. By the time they graduate from high school, they will have been (4) 360,000 T
36、V ads. Televisions advertise in airports, hospital waiting rooms, and schools.Major sporting (5) are now major advertising events. Racing cars serve as high speed (6) Some athletes receive most of their money from advertisers. One (7) basketball player earned $ 3.9 million by playing ball. Advertise
37、rs paid him nine times that much to (8) their products.There is no escape. Commercial ads are displayed on wails, buses, and trucks. They decorate the inside of taxis and subwayseven the doors of public toilets. (9) messages call to us in supermarkets, stores, elevatorsand (10) we. are on hold on th
38、e telephone. In some countries so much advertising comes through the mail that many recipients proceed directly from the mailbox to the nearest wastebasket to (11) the junk mail.(12) Insiders Report, published by McCann-Erickson, a global advertising agency, the estimated (13) of money spent on adve
39、rtising worldwide in 1990 was $275.5 billion. Since then, the figures have (14) to $ 411.6 billion for 1997 and a projected $434.4 billion for 1998. Big money !What is the effect of all of this? One analyst (15) it this way: “Advertising is one of the most powerful socializing forces in the culture.
40、 Ads sell more than products. They sell images, values, goals, concepts of who we are and who we should be. They shape our attitudes and our attitudes shape our behavior. /（分数：15.00）(1).A. lonely B. alone C. singly D. individually（分数：1.00）A.B. C.D.解析：该句作者说：仅纽约时报周日版一份报纸就包括 350页的广告。(2).A. commerce B.
41、consumers C. commercials D. commodities（分数：1.00）A.B.C. D.解析：该句意为：有些广播电台一小时中竞用掉 40分钟来播放商业广告。commercials：(名词)商业广告。(3).A. through B. up C. in D. about（分数：1.00）A. B.C.D.解析：该句意为：据估计，美国青年人每周要花三个小时来看商业广告。sit through：勉强看完；sit up：熬夜；sit in：参加；sit about：呆坐着。(4).A. taken to B. spent in C. expected of D. expose
42、d to（分数：1.00）A.B.C.D. 解析：该句意为：美国青年人到高中毕业就要受到 36万条电视广告的影响。be exposed to：接触，使受到；be taken to：使沉溺于，受照顾：be spent in：被花在；be expected of：被期望。(5).A. incidents B. affairs C. events D. programs（分数：1.00）A.B.C. D.解析：该句意为：大部分体育比赛现在都成了广告大赛。sporting events：体育活动，体育赛事。incident：事件；affair：事物；program：项目，节目。(6).A. flash
43、es B. billboards C. attractions D. messages（分数：1.00）A.B. C.D.解析：该句意为：赛车成了高速广告牌(billboards)。(7).A. top-heavy B. top-talented C. top-secret D. top-ranking（分数：1.00）A.B.C.D. 解析：该句意为：一个一流的篮球球员打球的年薪是 390万美元。(8).A. improve B. promote C. urge D. update（分数：1.00）A.B. C.D.解析：该句意为：广告商请他们为自己的产品推广做广告要付给他们 9倍的钱。pr
44、omote products：推广产品。(9).A. Audio B. Studio C. Oral D. Video（分数：1.00）A. B.C.D.解析：该句意为：我们在超市、商场、电梯里甚至在拿起听筒等电话时都能听到有声广告。audio：声音的；studio：照相馆，拍摄场；oral：口语的；video：图像的。(10).A. since B. while C. even D. if（分数：1.00）A.B. C.D.解析：该句意思见上题。on hold on the telephone：拿着听筒等对方接电话。(11).A. toss out B. lay down C. blow o
45、ut D. break down（分数：1.00）A. B.C.D.解析：该句意为：在有些国家，广告用邮寄的形式寄给消费者，许多人收到后就把这些垃圾邮件(junk mail)从信箱中取出直接扔到最近的废纸篓里。toss out：丢弃，扔；lay down：放下，放弃；blow out：吹灭，爆裂；break down：毁掉，制服，拆除，抛锚，分解。(12).A. It is said that B. Apart from C. According to D. Including in（分数：1.00）A.B.C. D.解析：该句意为：根据一个全球广告代理商出版的业内报告，1990 年全世界花在
46、广告上的钱数是2755亿美元。(13).A. digit B. amount C. account D. budget（分数：1.00）A.B. C.D.解析：该题句意见上题。(14).A. raised B. elevated C. roared D. soared（分数：1.00）A.B.C.D. 解析：该句意为：自那时到 1997年，广告的费用猛增到 4116亿美元。raise：提高；elevate：升级；roar：吼叫，怒号；soar：猛增。(15).A. said B. recorded C. told D. put（分数：1.00）A.B.C.D. 解析：该句意为：这些广告的效果又
47、怎样呢?一位分析人士这样说：“广告是一种最强有力的社会文化力量”。put it this way：(惯用法)这样说或写到。二、专项练习 2(总题数：1，分数：15.00)A recent report on population trend conducted by the think (1) of the World watch Institute identifies signs of slowing growth in some countries. It says populations in 32 countriesall in the industrialized worldhav
48、e stabilized because of declining birthrates. But in a handful of developing countries where population is slowing, the cause isnt something to (2) , because more people are dying.This trend is called “population fatigue“, and its beginning in many of the developing countries that have experienced (
49、3) birthrates and sharp population growth for several decades. Governments in these countries are now having trouble dealing with feeding, housing and educating an increasing number of children, (4) at the same time confronting the falling water (5) , deforestation and soil erosion that rapid populati
