1、TARGET MTV,Sabrina Peduto, Andrea Mitchell, Dave Berall, Deven Smith, Gil Sena,Project Goals,Examine Youth Spending Power Examine MTV Propose Change,Youth Spending Power,The Current population for Americans ages 10-24 is 60 million According to RevenueT that age range has $250 billion to spend,Spend
2、ing Power of the College Age Group,Americans ages 18-24 had $122 billion dollars in spending power in 2004 What do they spend that money on? $3 billion a year on movies, DVDs, music and video games Where does the money come from? 75% of college students have jobs,MTV,One of the largest networks on t
3、he planet! Reaches more than 480 million households in 179 different countries. There are 89 million domestic subscriber households Is the #1 24 hour ad supported cable network among 12-34 year olds.,MTV Business,MTVs total advertising revenue for 2006 was more than $1.4 billion Viacom, who owns MTV
4、 Networks, total revenue for 2006 was $11.4 billion, the gross profit was $5.4 billion MTV was named the “Worlds Most Valuable Media Brand” in 2005 for the 6th year in a row,MTV on Campus,MTV Networks purchased the College Television Network in 2002 and changed it to MTVU It targets 18-24 year olds
5、It is found on 740 college campuses and reached 6.5 million students At UMASS the 11,000 students who live on campus pay about $1 million a year for telecommunications and receive a standard package which includes MTVU,Whats on MTV?,Robert McChesney explains “Everything on MTV is a commercial” Basic
6、ally superficial and commercialized “reality” shows Production cost is very cheap,What Can We Ask For?,Youth in America contribute a lot of money to the market place. Companies who compete for that business are likely to advertise on MTV MTV makes a great deal of money from advertising, which in essence is coming from youth,SO.,WE SHOULD DEMAND THAT MTV PRODUCE PROGRAMING THAT BENEFITS AND REPRESENTS THE YOUNG PEOPLE WHO ARE FINANCING THEM!,Sources,R V The PBS Frontline Documentary Merchants of Cool H Google Finance,
