1、BEC商务英语（初级）阅读模拟试卷 17及答案与解析 一、 PART ONE 1 Look at questions 1-5.in each question, which sentence is correct?For each question, mark one letter (A, B or C) on your Answer Sheet. （ A） Payments for overtime are made at the end of the month. （ B） Applications to do overtime must be signed by supervisors.
2、 （ C） Claims for overtime should be approved by supervisors. 2 （ A） Customers buying three products will only pay for the most expensive two. （ B） Customers who pay for three products will receive a fourth free. （ C） Customers can only choose the free product from discounted goods. 3 What should Mar
3、c do? （ A） select one of the designs for the business card （ B） give an opinion on the design of the business card （ C） check the changes to the business card design 4 Which arrangement is taking place at the time that was planned? （ A） the meeting （ B） the interview （ C） the presentation 5 Imtex wa
4、nts to _ . （ A） postpone an arrangement. （ B） collect some items. （ C） change an order. 二、 PART TWO 5 Look at the notes below. It shows the talks on the program for a companys annual staff conference. For questions 6-10, decide which report (A-H) each person should give at the conference. For each q
5、uestion, mark the correct letter (A-H) on your Answer Sheet. Do not use any letter more than once. Annual Conference A. Video demonstration: possible sites for a new factory B. Report on export markets C. Information technology for the modern office D. Planning a new advertising campaign E. Review o
6、f last years profits and losses F. Time management on the factory floor G. New Health & Safety regulations H. The companys image in the community 6 Miss Smith is the manager of the Overseas Sales Department. 7 Mrs. Cooker is the head of Public Relations. 8 Mr. Robert is the companys Finance Director
7、. 9 Mr. Harvey launches new products for the company. 10 Mrs. Green keeps the companys computer system up-to-date. 三、 PART THREE 10 kook at the charts below. They show the sales of cars in different department stores during 2004, 2005 and 2006. Which chart does each sentence (11-15) describe? For ea
8、ch sentence, mark the correct letter (A- E) on your Answer Sheet. Do not use any letter more than once. 11 Track sales hardly changed throughout the period, except for a slight fall in 200 12 A steady increase in the sale of Tracks during 2006 followed a sharp decrease in 200 13 After a sharp rise,
9、there was no change in Track sales for the rest of the period. 14 Track sales decreased steadily from 2004 to 200 15 Track sales fell in 2005 but rose again in 2006, higher than previous two years. 四、 PART FOUR 15 Read the advertisement below for a hot drinks machine. Are sentences 16-22 “Right“ or
10、“Wrong“? If there is not enough information to answer “Right“ or “Wrong“, choose “Doesnt Say“. For each sentence (16-22) , mark one letter (A, B or C) on your Answer Sheet. ADVERTISING FEATURE Save money and keep your staff happy It can be expensive to keep the canteen open to serve drinks to your s
11、taff through the day. Our QVM hot drinks machine replaces this service, so that you can close the canteen between mealtimes. You can install the QVM hot drinks machine anywhere in the Building. One machine is suitable for staff of ten to fifteen people. It costs 1,300 to buy, or 11.00 per week to re
12、nt over 60 months. It is not expensive to operate: for example, the cost of power for one day is 30p, nearly as cheap as the price of one hot drink from the machine. Our company will carry out a weekly service, at a charge of 10. 00. We can also refill the machine with drinks ingredients for an extr
13、a charge of 8.00. Some customers prefer to do this themselves, however. There are eight choices of hot drink available from the QVM machine, and our company offers one months trial free of charge, so that you can estimate how popular the machine will be and see what the actual savings are. 16 With a
14、 QVM machine, companies can avoid having a canteen altogether. （ A） Right （ B） Wrong （ C） Doesnt say 17 The QVM machine provides enough hot drinks for up to fifteen people. （ A） Right （ B） Wrong （ C） Doesnt say 18 Most customers prefer to rent the QVM machine over sixty months. （ A） Right （ B） Wrong
15、 （ C） Doesnt say 19 The electricity used daily by the machine costs less than the price of a hot drink. （ A） Right （ B） Wrong （ C） Doesnt say 20 The machine company empties the money from the machine as part of its service agreement. （ A） Right （ B） Wrong （ C） Doesnt say 21 Customers can refill thei
16、r machines with drinks ingredients, if they want to. （ A） Right （ B） Wrong （ C） Doesnt say 22 During the trial period, the customer pays a reduced amount to rent the machine. （ A） Right （ B） Wrong （ C） Doesnt say 五、 PART FIVE 22 Read the following passage below about the factors that influence buyin
17、g behavior. For each question (23-28), choose the correct answer. Mark one letter (A, B or C) on your Answer sheet. FACTORS THAT INFLUENCE BUYING BEHAVIOR Throughout the buying process, various factors may influence a buyers purchase decision. An awareness of these factors and consumer preferences e
18、nables companies to appeal to the group most likely to respond to its products and services. Some of these factors include the following. CULTURE. The culture and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to tike world around us. Underst
19、anding culture is therefore an increasingly important step in international business and in marketing in diverse countries such as the United States. SOCIAL CLASS. In addition to being members of a particular culture, we also belong to a certain social class upper, middle, lower, m somewhere in betw
20、een. In general, members of various classes enjoy different activities, buy different goods, shop in different places, and react to different media. REFERENCE GROUP. A reference group consists of people who have a good deal in common family members, friends, co-workers, fellow students, teenagers, s
21、ports enthusiasts, music lovers, computer buffs. We are all members of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful au
22、dience teens. Thats because Generation Xers (those born between 1965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls. SELF-IMAGE. The tendency to believe that “you are what yo
23、u buy“ is especially prevalent among young people. Marketers capitalize on our need to express our identity through our purchases by emphasizing the image value of products and services. Thats why professional athletes and musicians are frequently used as product endorsers so that we incorporate par
24、t of their public image into our own self-image. After all, doesnt everyone want to “be like Mike Jordan“? SITUATIONAL FACTORS. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, youre in a hurry, its Valentine
25、s Day, its your birthday, youre in a bad mood, and so on. Situational factors influence our buying patterns. 23 Consumer preferences help companies （ A） to manufacture products customers like most. （ B） to improve their products. （ C） to satisfy their customers. 24 What message can we gel from the a
26、rticle? （ A） Different people have different buying patterns. （ B） Culture is the most important factor in international business. （ C） Members of different social classes dislike each other. 25 What docs a reference group do? （ A） Its members know each other very well. （ B） Members of the group inf
27、luence each other. （ C） All members like the same thing. 26 Teenagers do not like malls any more because （ A） they dont like the shopping environment. （ B） the products are out-dated. （ C） the prices are too high. 27 What may happen if a person has got a coupon? （ A） He may keep it. （ B） He may give
28、 it to his relative. （ C） He may buy more things. 28 Who will be most interested in this article? （ A） Economists. （ B） Retailers. （ C） Marketing managers. 六、 PART SIX 28 Read the article below about team-building. Choose the correct word to fill each gap, from A, B or C on the next page. For each q
29、uestion (29-40), mark one letter (A, B or C) on your Answer Sheet. TEAM-BUILDING THROUGH ACTIVITIES Nowadays, company bosses are increasingly trying to find unusual team-building events as part of their training programme. An activity park (29) Fast-track has just opened to offer (30) events. It spe
30、cializes (31) events to attract the corporate entertainment market, (32) is growing all the time. The park is situated just a few kilometres outside the city centre (33) it provides events that (34) entertain as well as train. Clients can try outdoor attractions such as sailing or climbing, (35) ava
31、ilability clearly depends entirely (36) the weather. Activities of (37) kind are perfect team-building exercises. “Id (38) been to an activity park before,“ explained James Black, a company manager. “Before we came, I didnt think we (39) enjoy ourselves so much and I didnt expect the tinge differenc
32、e that Fast-tracks programme has (40) to my team. Now we work better together than we did before.“ （ A） calling （ B） calls （ C） called （ A） such （ B） like （ C） so （ A） at （ B） for （ C） in （ A） who （ B） which （ C） what （ A） and （ B） but （ C） or （ A） ought （ B） will （ C） shall （ A） because （ B） althou
33、gh （ C） since （ A） on （ B） of （ C） with （ A） a （ B） these （ C） this （ A） still （ B） ever （ C） never （ A） must （ B） would （ C） might （ A） made （ B） had （ C） done 七、 PART SEVEN 40 Read the memo and the note below. Complete the claim form. Write a word or phrase (in CAPITAL LETTERS) or a number on line
34、s 41 -45 on your Answer Sheet. MEMO TO: Jennifer Lee FROM: Robert James DATE: 25 October 2006 SUBJECT: Insurance Claim Could you deal with this? Its our insurance claim, for the damage at the weekend. The insurance policy is in my name, and we bought the carpet for $400, although it will cost at lea
35、st $600 to replace. Luckily our office carpets seem fine. Thanks OWEN SMITH INSURANCE COMPANY With compliments Thank you for your recent phone call regarding flood damage in your photocopy room. Could you please complete the attached form and return it to me as soon as possible. John Black Insurance
36、 Claim NAME OF POLICY HOLDER: (41) _ POLICY NUMBER: LD4756030C ITEM (S) TO BE REPLACED: (42) _ LOCATION OF ITEM(S): (43) _ VALUE WHEN PURCHASED: (44) _ CAUSE OF DAMAGE: (45) _ DATE OF DAMAGE: Saturday 19 October BEC商务英语（初级）阅读模拟试卷 17答案与解析 一、 PART ONE 1 【正确答案】 C 2 【正确答案】 A 3 【正确答案】 B 4 【正确答案】 C 5 【正确答
37、案】 B 二、 PART TWO 6 【正确答案】 B 7 【正确答案】 H 8 【正确答案】 E 9 【正确答案】 D 10 【正确答案】 C 三、 PART THREE 11 【正确答案】 B 12 【正确答案】 A 13 【正确答案】 E 14 【正确答案】 D 15 【正确答案】 C 四、 PART FOUR 16 【正确答案】 B 17 【正确答案】 A 18 【正确答案】 C 19 【正确答案】 B 20 【正确答案】 C 21 【正确答案】 A 22 【正确答案】 B 五、 PART FIVE 23 【正确答案】 C 24 【正确答案】 A 25 【正确答案】 B 26 【正确答
38、案】 A 27 【正确答案】 C 28 【正确答案】 B 六、 PART SIX 29 【正确答案】 C 30 【正确答案】 A 31 【正确答案】 C 32 【正确答案】 B 33 【正确答案】 A 34 【正确答案】 B 35 【正确答案】 B 36 【正确答案】 A 37 【正确答案】 C 38 【正确答案】 C 39 【正确答案】 B 40 【正确答案】 A 七、 PART SEVEN 41 【正确答案】 ROBERT JAMES 42 【正确答案 】 A/THE/ONE CARPET 43 【正确答案】 PHOTOCOPY ROOM 44 【正确答案】 $400 45 【正确答案】 FLOOD/FLOODING
