1、BEC商务英语（高级）写作模拟试卷 125及答案与解析 一、 PART ONE 1 The chart below shows the increase in a countrys industrial output from 2009 to 2011, according to type of industry.Using the information from the chart, write a short report comparing the annual percentage increases in industrial output in the three categor
2、ies of industry during the period.Write 120-140 words.二、 PART TWO 2 One of your biggest customers recently started purchasing from a competitor instead of from your organisation, and your Managing Director has asked you to investigate the reasons for this. Write your report for the Managing Director
3、: explaining how you investigated the reasons giving details of what you discovered suggesting a way of dealing with the situation. 3 An international business magazine recently published an article about your company. However, the article contained a number of errors and was quite negative about yo
4、ur company, so your line manager has asked you to write to the editor of the magazine. Write a letter to the editor of the magazine: describing the errors that the article contained presenting a detailed defence of the company suggesting what you would like the editor to do. 4 Your companys sales ha
5、ve been falling significantly. The Managing Director believes that the current marketing strategy is inadequate and needs revising. You have been asked to write a proposal for a new marketing strategy. Write your proposal for the Managing Director: explaining what is wrong with the current marketing
6、 strategy outlining some ideas for a new marketing strategy giving reasons why these ideas would be effective. BEC商务英语（高级）写作模拟试卷 125答案与解析 一、 PART ONE 1 【正确答案】 Introduction As requested, we are providing you our report about the industrial output from Vietnam during the year 2009 till 2002. Findings
7、State-owned industry has slightly risen from 11% to 13% and stable for the last two years. The none-state industry started close to 20% and has fallen now to 18%. Foreign-invested industry was at 2000 similair as the state-owned industry. However the output has fallen deeply at the year 2002 but it
8、strengthened in an outstanding turn over at the year 2002. Furthermore with the output from 2002 the losses from 2001 are completely covered. Conclusion Generally it can been said that the industrial output from Vietnam is on a good way. In special the state owned and foreign industry. Recomendation
9、 It is recommended that on deeper examination in the non-state industry is necessary to find out why the output has decreased. Furthermore we should reconsider our investment policy in the foreign invested industry. 二、 PART TWO 2 【正确答案】 We are going to Lose one of our Biggest Customer Introduction T
10、he aim of this report is to analyse the current situation with the danger of losing one of our biggest customer and give some reasons why this has happened. The report also Includes recommendations to deal with this situation. Reasons for the Situation The reasons for this situation seem to be heavy
11、. We had been asked for claryfication and rather we went to the chairman of the company to ask some questions. What we found was that competitors offered better conditions as we did. This can be attributed to the fact that the quality of the products is different. Moreover, the particular customer h
12、as had delivery problems and trubles with the service. This referers to a weak experience in the past and it seems unlikely for the convidence between business partners. We therefore have to find a solution how to improve the relationship for the future. Recommendations The competition in this secto
13、r is strong. We should therefore consider a special training in providing the company and its service. In addition, we should make an annual survey with customers to see how satisfied they are with our current service. To summarize I think that the future prospects are promising. Your comments on th
14、e above report would be very welcome. 3 【正确答案】 Dear Sir/Madam We are writing to complain about your recent article, released on April 10, concerning our company. In our view, the article was disappointing because of the mistakes it contained, which we mention in the next paragraph. Afterwards, we wo
15、uld like to give you our opinion concerning those misleadings. Last but not least, some recommendations to correct the errors. First of all, we would like to outline the wrong informations you wrote in your article which were the sales figures, the environmental protection, the outlook and the redun
16、dancies. The article reports about a decrease in our sales. However, our Chairman during his last conference said that the sales doubled. What is more, the article mentioned a non-environmental protection from our enterprise, which is disappointing because we have been taking care about this topic,
17、in fact, we recycle almost all our materials and have recently installed solar panels in our factories. Nevertheless, our perspectives are optimistic and not negative as stated in the article. Moreover, we are going to expand our business, opening two new warehouses and recruiting new staff and not,
18、 as you wrote, make redundant people. Finally, we hope that the article will be rettified because of the reasons mentioned before. We are looking forward to receiving from you also a letter of excuses. Yours faithfully 4 【正确答案】 Proposal for a new marketing strategy Introduction This proposal suggest
19、s some ideas for revision of our current marketing strategy, with the aim to boost our companys sales. Findings The fact that our sodas have fallen significantly over the last three monts requires an urgent action. Our sales team has already taken some measures: at the start of March, when noticed f
20、irst signs of falling, they gave a discount to some categories of customers, especially the ones highly affected by the curent economic crisis. However, that has not given any result yet. However, the current situation is not the only factor causing the fail. Our marketing strategy also has to be co
21、nsidered and adjusted to the changed conditions. When we defined it, during the 2009 Business plan preparation (which was last summer), the market research done by our leading agency of such type indicated a need for premium products development. This is why we targeted new consumer groups, i.e. one
22、s with high income, and all the consequent marketing activities aimed to attract this specific group. According to my opinion, the current marketing strategy does not fit with the current situation. Recommendation We should organize a new market research, which woud give us an idea on our customers
23、and consumers needs in this particular moment. There are strong indications that the picture will significanty differ from the previous one, i.e. that they would rather go for cheaper products: The next phase would be to start with multiple promotions, targeted to different groups of consumers, e.g.
24、 children, students, etc. We should employ TV advertising as a main channel, since it is the most popular one. In addition with that, promotion-related events should be organized in all bigger cities. I recommend also our presence at concerts and music shows. CONCLUSION In conclusion, there is a nee
25、d to revise our marketing strategy towards “value“ products. That would at least keep our sales volume at the same level, of course if we support the process effectively. In addition, we will enhance our public image by better understanding of our consumers concerns. For that reason, I strongly recommend to implement the changes as soon as possible.
