1、BEC商务英语（高级）写作模拟试卷 51及答案与解析 一、 PART ONE 1 You work for a car company. The bar chart below shows the sales volumes of cars in different price ranges last year in Europe and Asia. Using the information from the chart, write a short proposal for the marketing department. Write 120-140 words.二、 PART TWO
2、2 Write an answer to ONE of the questions 2-4 in this part. Write your answer in 200-250 words. The Marketing Manager in your company is looking for a suitable medium for advertising a new product. You have been asked to make a survey in advertising through newspaper and television and to prepare a
3、report on the suitability of the media. Write your report for the Marketing Manager: describing each medium assessing the positive and negative aspects of each medium making a recommendation as to the suitability for your product. 3 Because of increased business in your department, you believe that
4、you need to recruit an additional receptionist, and have been asked to write a proposal to CEO explaining why this new post is necessary. The proposal should cover: why another receptionist is needed what duties the person appointed will be expected to perform what qualities the new receptionist sho
5、uld have what salary and benefits your department could offer. 4 The supermarket you work for is considering installing a TV system in its departments to give customers information on products and services while they shop. You have seen an advertisement for a company which provides this type of syst
6、em. Write a letter to the Manager of the company. Mr. Goodson: give details of your supermarket what information you want customers to see the number of TV screens you want to install when you want to have it done and why. BEC商务英语（高级）写作模拟试卷 51答案与解析 一、 PART ONE 1 【正确答案】 In this proposal, last years s
7、ales in Asia and Europe will be analysed and some suggestions on marketing will be put forward accordingly. In general, economical cars (priced lower than $10,000) sold better in Europe last year, while expensive cars ( $10,000 and above) were more popular in Asia. For cars priced below $3, 000, the
8、 sales volume was more than 5,000 in Europe, doubling its counterpart in Asia. But things went exactly the opposite with cars in the $10,000- $30,000 range-only about 3,800 were sold in Europe while nearly 8,000 in Asia. The sales volumes of the middle market were similar in the two continents (arou
9、nd 6,000). It is recommended that we focus on the section of the economical cars in Asia in the future and promote the concept of family cars in large cities in that area. 二、 PART TWO 2 【正确答案】 Mr. Manager, Recently, I made a thorough survey on advertising through newspaper and television in order to
10、 find out their respective advantages and disadvantages. The result is as follows. Among the four traditional media, newspaper is undoubtedly the one with the largest circulation. most popularity and biggest influence. And newspaper advertising has the following advantages. First, it has a very fast
11、 speed of dissemination and can spread information very quickly. Second, newspaper ads carry a very large amount of information. Since newspaper communicates information mainly through words, thus it can describe products very clearly. Third, as newspaper is very convenient to carry along, readers c
12、an keep them for quite a long time and reread them at any time they like. Moreover. advertising through newspaper is the cheapest way of advertising, which can save a lot of money than advertising through other media. However, newspaper advertising has also its own disadvantages. To begin with, news
13、paper usually has a very large content containing lots of things, which may distract readers attention from the ads. Besides, the printing quality of newspaper is usually not as good as other presswork such as magazine, which may discourage reader from reading it. The most obvious advantages of TV a
14、dvertising are as follows. First. TV ads are designed through sounds and pictures, which may leave the audience a very deep impression. Thus, TV advertising has a very strong effectiveness. Second, TV advertising has a very fast spreading speed, free from temporal and special constraints. The disadv
15、antages of TV advertising are as follows. First, the amount of information is very small for ads on TV are fleeting. Second, it is heavily constrained by the audience rating. Last but not the least, TV advertising is extremely expensive. As far as I am concerned, newspaper advertising is more suitab
16、le for our products at present, for our company now is at its developing stage and the budget for advertising is limited. Newspaper advertising can do the job well for our products, at the same time it can save much money for our company. Yours Truely Rock Jan 5th, 2010 3 【正确答案】 Mr. CEO, I am writin
17、g this proposal to apply for an additional post in our department. As sales have been greatly increased recently, we are now short of hands and are in need of an additional receptionist to assist our work. The person appointed as the receptionist is expected to perform such duties as answering phone
18、s and questions from the customers, introducing our company and products to them as well as dealing with other businesses when necessary. Candidates interested in this post are supposed to possess the following qualities: female, under 30, with good appearance and stature, bachelors degree or above,
19、 business or marketing major preferred, at least one years working experience related to this field, excellent communication and presentation skills, strong ability for teamwork, confident and outgoing character as well as good command of English. In terms of treatment, we intend to offer a most com
20、petitive remuneration package to the qualified candidate, including decent salary, bonuses, perquisites, medical insurance, housing allowance and other fringe benefits, all of which will be higher than the national average; besides, we will provide plenty of chances for career training and individua
21、l development; also, the appointed employee is entitled to enjoy an annual vacation with pay after working for one year. The above is the proposal of our department. I will be looking forward to your early reply. Best wishes! Sincerely Yours Kay Jan 5th, 2010 4 【正确答案】 Dear Mr. Goodson, I was wonderi
22、ng if you could considering installing a TV system for our supermarket. Due to excellent leadership and our outstanding service, our supermarket has grown bigger in scale. And it enjoys a very good reputation in our city. However, we also have a problem: there are more and more customers at weekend
23、and we can hardly meet the needs of every client. There is no stop to improve our service and draw more customers for us. Recently, I happened to read such an advertisement for a company which provides a TV system. If such a TV system is installed in our department, it would be much easier for custo
24、mers to get new information on products and service while they are shopping. They would like to give us a cut in price if we could buy four TV screens which will be placed on the pillar in the middle section of the shop. Only this can we make sure that every customer from every corner can get the in
25、formation they want through the TV screens. The next month is Christmas. If we can have the system installed by the end of this month, the corresponding period of sale might be much higher than that of last year. I am looking forward to your reply. Best wishes for you. Yours Sincerely Susie November 12th, 2009
