1、大学英语六级模拟试卷 187及答案与解析 一、 Part I Writing (30 minutes) 1 Directions: For this part, you are allowed thirty minutes to write a composition on the topic Reading Selectively or Extensively? You should write at least 150 words, and base your composition on the outline (given in Chinese) below: 1. 有人认为读书要有选
2、择 2. 有人认为应当博览群书 3. 我的看法 二、 Part II Reading Comprehension (Skimming and Scanning) (15 minutes) Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-4, mark： Y (for YES) if the statement agrees with the info
3、rmation given in the passage; N (for NO) if the statement contradicts the information given in the passage; NG (for NOT GIVEN) if the information is not given in the passage. 1 The History of Coca-Cola Today, the companys trademark is world-famous and its products average a staggering 400 million se
4、rvings per day in more than 155 countries. Its a far cry from the humble beginnings of a hundred years ago when sales during the first year averaged a mere 13 drinks per day, and company profits totaled a paltry( 微不足道的 ) 35. The product is Coca-Cola and, according to legend, it began in a three-legg
5、ed kettle in the back yard of Atlanta pharmacist Dr. John Styth Pemberton who carried a jug of his concoction(调和物 )down the street to Jacobs pharmacy where it was sold at the soda fountain for 5 cents a glass. Frank Robinson, Pembertons partner and bookkeeper thought two “Cs“ would look good in adve
6、rtising and penned “Coca-Cola“ in the flowering script so famous today. It is significant that Pemberton spent almost twice as much money on advertising during the first years of operation as he made in profits, for the growth of Cokes popularity is as much due to the advertising and marketing strat
7、egy as it is to the quality of its product. The Coca-Cola Co. has been guided by the words of its former president, Robert Woodruff, who said that “advertising must move with the times.“ By continually monitoring changes in consumer attitudes and behavior, the Coca-Cola Co. has become a widely recog
8、nized leader in advertising. Pemberton could not foresee the great future awaiting his soft drink and sold out. After a succession of owner-ship changes over a three-year period, Asa Briggs Candler bought the business and organized the Coca-Cola Co. into a Georgia corporation. In 1893, be registered
9、 Coca-Cola as a trademark. Under Candlers leadership, the company began to grow quickly. In order to instigate(鼓动 ) a demand for the product, he spent heavily on advertising. Signs dotted the landscape from coast to coast and appeared on calendars, serving trays and other merchandizing items, urging
10、 people to drink Coke. Candlers campaign paid off. By 1898, Americans were buying Coke everywhere in the United States as well as in Hawaii, Canada and Mexico. Candler was a creative fellow at advertising, but showed little imagination in understanding the potential. Cokes sold throughout most of th
11、e United States for $1, which he never bothered to collect. Candler saw Coke primarily as a soda-fountain drink. But two farsighted businessmen from Chattanooga, Term, Benjamin Franklin Thomas and Joseph Brown Whitehead, understood the potential, and, for the unpaid dollar, bought a franchise (特许权，经
12、销权 ) that became worth millions. Their agreement with Candler began the franchising bottling sy.stem that still remains the foundation of the Coca-Cola Co.s soft drink operations. Thomas and Whitehead sold the rights to bottle Coke to franchisers in every part of the country in return for the bottle
13、rs agreement to invest in the necessary resources and effort to make the franchise a success. During the following decade, 179 bottling plants went into operation. In the early 20th century, Coke blazed(开壁道路 ) the advertising trail, developing innovative concepts that became accepted practices in th
14、e field. One of the most effective was the distribution and redemption of complimentary tickets, entitling the holder to a glass of Coke free at the soda fountain of a dispenser. In 1909, the company flew a dirigible(飞船 ) over Washington, D.C., with a huge Coke sign on the side of it, a foreshadowin
15、g of aerial advertising. Coke also originated one of the nations earliest animated signs. Standing 32 feet high and located along the Pennsylvania railroad line between Philadelphia and New York, it showed a young man drawing a glass of Coke from one of the crockery urns(陶罐 ) then used to dispense t
16、he beverage. The bills for Cokes advertising campaign mounted. In 1893, the total stood at $12,395. It passed the $100,000 mark in 1900, and by 1912, it had skyrocketed to over 1 million, only to double eight years later. Early in its history, the company recognized the need for a distinctive packag
17、e in which to sell its product. In 1915, Alexander Samuelson, a Swedish glassblower who had emigrated to Terre haute, Ind., designed the famous six-and-one-half-ounce bottle. The new packaging helped to make Coke internationally known. By 1928, the com puny was selling more Coke in bottles than at s
18、oda fountains. Coke sold in the original bottle or in glasses at fountains until 1955, but since then, it has been available in larger glass or plastic bottles and in cans. In 1919, three years after Asa Candler stepped down as president, Coca-Cola experienced a momentous change. The Candler family
19、decided to sell the Coca-Cola Co. to a group headed by Georgia financier Ernest Woodruff for 25 million. At the time, it was the Souths largest financial transaction. Woodruff spent a brief spell as president, then chose his 23-year-old son Robert to take over. Under Woodruffs guidance, Coke launche
20、d a campaign to encourage and assist fountain outlets in serving and aggressively selling Coca-Cola. He also cast an eye overseas and became convinced the entire world had tremendous market potential for the company. In 1926, Woodruff organized and initiated a concerted overseas advertising and mark
21、eting campaign. When Robert Woodruff took over, the company had fewer than 12 plants bottling Coke overseas. The numbers grew slowly until World War 11 when Gen. Dwight. D. Eisenhower gave his famous order “to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and w
22、hatever it costs the company.“ During the war, the company established 64 bottling plants overseas for the military during the war and eventually supplied a total of 3 million drinks to U.S. military personnel. Now, sixty years after Woodruffs foreign campaign, more than 770 Coke bottlers operate ov
23、erseas, and about 50 percent of .all company profits come from foreign operations. An Italian newspaper once called the Coca-Cola Co. “a large and uniformed army that today has an outpost or guard station even in the remotest part of our countryside.“ Throughout its history, Coca-Cola has been able
24、to devise catchy slogans, highlighted by such phrases as the “Pause that Refreshes“ (1929), “Sign of Taste“ (1957), and more recently, “Things Go Better with Coke.“ “Its the Real Thing,“ first used in 1942, was reintroduced in 1969. Coca-Cola has recruited countless artists, movie stars and athletes
25、 to advertise its products. Haddon Sundlboms “portraits“ for holiday ads, which began in the 1930s, made the companys redsuited Santa Claus famous. Those who have starred in ads include John Weismuller, Jean Harlow, Clark Gable, Bill Cosby and “Mean Joe“ Green. Perhaps Cokes most intensive advertisi
26、ng campaign took place in 1979 when the company employed separate terms of advertising consultants in 15 different countries. The company flew the teams into New York for an exhaustive marathon brainstorming session. Given specific creative guidelines, the teams produced hundreds of promotional idea
27、s and 10 potential ad compaigns. Consumer testing proved the best to be “Have a Coke and a Smile.“ The company then chose six teams to work around the clock for three weeks to design the new advertising. To push the change, the company spent the most money ever on advertising. Coca-Cola has evolved
28、into more than a one-product company. Today, it sells 20 kinds of soft drinks, has fast- food sector that sells Minute Maid products and Hi Cfruit drinks, and entertainment sector that includes Columbia Pictures. But the original Coke is still at the heart of the companys operations, accounting for
29、70 percent of all its soft drink unit sales. Only Asa Candler and Frank Robinson knew the formula for what is now “Classic Coke“. Over the years, it has been passed on from one company management to the next by word of mouth and is secured today in a bank vault. The formulas secrecy has added a lege
30、ndary, even mysterious quality to Coke. The combination of Pembertons formula and a succession of adroit marketing strategies, which developed a worldwide taste for the beverage, have made the company one of Americas most successful and enduring business institutions. 2 According to legend, Coca-Col
31、a began in a three-legged kettle in the back yard of Atlanta pharmacist Dr. John Styth Pemberton. （ A） Y （ B） N （ C） NG 3 Robert Woodruff and his business partners made the Coca-Cola Co. become a widely recognized leader in advertising. （ A） Y （ B） N （ C） NG 4 In 1993, Asa Briggs Candler bought the
32、Coca-Cola Co. and registered Coca-Cola as a trademark. （ A） Y （ B） N （ C） NG 5 Candler was skillful at advertising and showed much imagination in understanding the potential. （ A） Y （ B） N （ C） NG 6 Thomas and Whitehead _bottle Coke to franchisers in every part of the country after they made agreeme
33、nt with Candler. 7 Cokes advertising once showed a young man drawing a glass of Coke from one of the crockery urns then used to_ . 8 Alexander Samuelson, a Swedish glassblower, designed the famous_. bottle for Coke in 191 9 After taking over the company, Woodruff _a concerted overseas advertising an
34、d marketing campaign. 10 In the development of the company, Coca-Cola has recruited countless artists, movie stars and athletes to _. 11 Over the years, the formula for “Classic Coke“ has been passed on from _ to the next by word of mouth and is secured in a bank vault. Section A Directions: In this
35、 section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must re
36、ad the four choices marked A, B, C and D, and decide which is the best answer. （ A） He didnt go to work this morning. （ B） He was injured and had to go to the hospital. （ C） He talked with the professor in the morning. （ D） The traffic delayed him. （ A） The engine should be fine. （ B） Hes worried ab
37、out the engine too. （ C） Hes certain its time to get a new car. （ D） The car hasnt served their needs well. （ A） Cathy already knows about the surprise party. （ B） Monica and Cathy are not good friends. （ C） Monica will probably tell Cathy about the party. （ D） Monica wont tell Cathy about the party
38、. （ A） He is the mans friend. （ B） To make the woman happy. （ C） To please the mans wife. （ D） To please Harry himself. （ A） He enjoyed using his new camera. （ B） He left his camera at the airport. （ C） He left his camera in his friends car. （ D） He lost his camera on his trip. （ A） All the students
39、 would like a formal ball. （ B） Raising the money will be hard. （ C） The festival will begin the year nicely. （ D） The club needs some sports as well. （ A） A car shown to and driven by customers. （ B） A new car. （ C） A second hand car for sale. （ D） An old car shown to customers. （ A） Hes a professo
40、r. （ B） Hes a surgeon. （ C） Hes a physician. （ D） Hes a dentist. （ A） How to choose a house. （ B） How to design a house. （ C） How to get a mortgage through a bank. （ D） How to rent a house through the agency. （ A） A bank clerk. （ B） A designer. （ C） A house seller. （ D） A house renter. （ A） Salary i
41、nformation. （ B） Last years tax forms. （ C） Stocks or bonds. （ D） Family state. （ A） Bob is the mans college friend. （ B） Bob is a farm owner. （ C） Bob can never get over his love for a girl. （ D） Bob was once the captain of the football team. （ A） He will meet his college friends in a few days. （ B
42、） He will eat fresh eggs and fresh milk on the farm. （ C） He has a family and grandchildren. （ D） He won the girls love. （ A） He doesnt believe in marriage. （ B） The girl he loved died. （ C） He loves football more than anything else. （ D） He cannot get over the girl who married someone else. （ A） Ye
43、s, she will. （ B） She has not made her decision yet. （ C） No, she wont. （ D） It is not known. Section B Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a
44、 question, you must choose the best answer from the four choices marked A, B, C and D. （ A） Everyone knows that body contact can make people happier. （ B） People may work harder because of body contact. （ C） Your fingertips can do something wonderful. （ D） People may not understand the importance of
45、 touching. （ A） Becomes useful or helpful. （ B） Gets something useful or helpful. （ C） Falls ill. （ D） Gets hurt. （ A） Comfortable Touch. （ B） Smile. （ C） Wonders of Touch. （ D） Keep in Touch, （ A） Because they can make people live more easily. （ B） Because they can smooth away daily problems. （ C）
46、Because they can deal with life changes. （ D） Because they can cure types of illnesses. （ A） Instrumental support. （ B） Informational support. （ C） Social companionship. （ D） The strengthening of self-respect. （ A） Interpersonal relationships. （ B） Kinds of social support. （ C） Ways to deal with str
47、ess. （ D） Effects of stressful condition. （ A） Right handers are more likely to have mental mistakes. （ B） Left handers are more liable to have accidents. （ C） Left handers are more skillful in handling things. （ D） Right handers get tired easily. （ A） It is interesting and exciting. （ B） It is perf
48、ect without any limitations. （ C） It is supported by the government. （ D） Its conclusion can be universally accepted. （ A） They lost their way. （ B） They forgot what they were doing. （ C） They were sleepy. （ D） They had mental mistakes. （ A） Most equipment was designed for right handers. （ B） Their
49、mental stress led to their lack of concentration. （ C） They were careless. （ D） They were slow in responding. Section C Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are require
