1、 53633.52012 . (eTOM) . 2 e., . ITU-T M.3050.2 (03.2007)(NEQ) 27 2002 . 184-3 , 1.02004 . 1 - - - - ( )2 480 , 1 3 13 2012 . 295-4 M- M.3050.2 (03.2007) . - . ITU-T M.3050.2 (03.2007)Telecommunications management network Enhanced Telecom Operations Map (eTOM) Processdecompositions and descriptions,
2、NEQ5 , - . () . - , , 2013 , - - II 53633.520121 .12 13 24 35 .36 MeTOM): , - , .3.12 (resource): , - . , .3.13 (business support system; BSS): , eTOM , .3.14 (operations support system; OSS): , eTOM .3.15 (end-to-end process flow): , , . -, eTOM.3.16 (entity): , . , , , , , -, , , , .3.17 (service)
3、 , , , , . , - .2 53633.52012 , - .3.18 (supply chain): , -, , - .3.19 (process elements): , - -.4 4.1 (eTOM) , - .4.2 1 2 3 eTOM , , - . -, , .4.3 2 - Mb , . 1 TM Forum, - 2 ;x , . -:1 OPS,2 , SIP, 3 EM;c , 1 . OPS SIP 1;d ,2 - 1;e , 3 - 2.3 53633.520125.3 - eTOM .6 M&OM 6.1 M&OM - 2 3.4 53633.520
4、12 1 1 - eTOM 2 M&OM M&OM: 1.2.1.6.2 M&OM - , . - , , , , - .6.3 M&OM -, , - CRM .6.4 M&OM , , . , .6.5 M&OM , , - .7 2 M&OM7.1 2 - , , - .7.2 2 , -, . eTOM, , - .7.3 2 M&OM - 1.5 53633.52012 3 M&OM 2 1 2 M&OM 1.2.1.1 (marketstrategy and policy) , . , - , - . 1.2.1.2 - (pro-duct and offer portfoliop
5、lanning) , - . - . - . 1.2.1.3 - - (product and offercapability delivery) . - , - . 1.2.1.4 - - (marketing capa-bility delivery) - . - (, ). - (, , , - ). 1.2.1.5 - (pro-duct and offer develop-ment and retirement) . - . , , - . - , . . 1.2.1.6 (sales development) - , - . , -, , , - / . , . - , - , 6
6、 53633.52012 1 1.2.1.7 - (product marketingcommunications andpromotion) -. - , . - (). , - , . - , . - , . - - , . - . , - : -, , (), . - , , - . -, - CRM -7 53633.52012 () 2 1 M&OM.1 2 - M&OM (Marketing and offer management) .1. .1 M&OM 1.2.1.1 Market strategy and policy1.2.1.2 -Product and offer portfolio planning1.2.1.3 Product and offer capability delivery1.2.1.4 Marketing capability delivery1.2.1.5 Product and offer development and retirement1.2.1.6
