中级阅读-阅读6及答案解析

1、2.Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D.（分数：10.00）_Over the past decade, thousands of patents have been granted for what are called business methods. Amazon.com received one for its “one-click“ online payment system. Merrill Lynch got legal protection for an asset allocation strategy. One inventor patented a technique for l。

2、overy for its weakness. The labor market has also broken the rules, as new research from the OECD shows in its annual Employment Outlook. Young people always suffer in recessions. Employers stop hiring them; and they often get rid of new recruits because they are easier to fire. But in previous episodes, such as the recessions of the 1970s, 1980s and 1990s, older workers were also booted out. This time is different. During the financial crisis in 2008, and since, they have done better than other。

3、 OzKleen turned lemons into a winning formula.A Innovation and entrepreneurship, in the right mix, can bring spectacular results and propel a business ahead of the pack. Across a diverse range of commercial successes, from the Hills Hoist clothes line to the Cochlear ear implant, it is hard to generalize beyond saying the creators tapped into something consumers could not wait to get their hands on. However, most ideas never make it to the market. Some ideas that innovators are spruiking to pote。

4、lf of the latters Birmingham store for40m.Parkins main store is in London, but it opened its second, in Birmingham, three years ago, and has been seeking sites in other large cities. There was surprise that the new store, likely to open next year, is so close to the existing one, where profits have so far beaten Parkins sales targets, in case it draws customers away from the existing outlet.B. Capacity CutThe packaging industry has typically suffered from a vicious cycle, with ri。

5、 C or D)does each statement 1-7 refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 the reluctance of companies to base pay on staff feedback （分数：14.00）(1).staff being reminded that it is not essential to restrict feedback to once a year（分数：2.00）_(2).the way in which feedback could identify people suitable f。

6、However, whilst the strategic rationale for combination was sound, it became clear that it would not be in our shareholders best interests to proceed with the deal, with its risk of increasing debt. Instead, we intend to concentrate on our core activity. Nevertheless, the market within which we operate is fiercely competitive, and the advent of new entrants is creating market conditions in which continued earnings growth will become increasingly challenging.B. SHERIFF This is a momentous pe。

7、lieve that the company is seriously undervalued by the stock market. The companys biggest problems were in Germany and France last year where supply outstripped demand, leading to a 20 million loss for the year. However, the company has recently appointed a new chairman who has a first-rate track record of reviving failing companies. It is believed that he will be successful in turning round the companys fortunes.B. Analysts are impressed with the companys recent performance. In t。

8、nt(1-7)refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 a policy of not allowing people in meetings to become comfortable and relaxed （分数：14.00）(1).a way of ensuring that meetings are less likely to take place（分数：2.00）_(2).the common situation of too many people attending meetings（分数：2.00）_。

9、 consultancy in the USA. Which section(A, B, C or D)does each statement(1-7)refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 It is less expensive to maintain the current customer base than to increase it. （分数：14.00）(1).The company has had limited success in convincing customers that it can offer a variety of human resources solutions.（分数：2.00）_。

10、 Which analysts advice(A, B, C or D)does each statement(1-7)refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 It would be inadvisable for Dexter to extend its range of products at this time. （分数：14.00）(1).The kind of promotion Dexter has relied on so far is unlikely to influence its target customers.（分数：2.00）_。

11、 conversations with my husband, his friends and family. And I began to notice that often, when I joined in, the others would look startled and the conversation would come to a halt. 1But for a long time, I didnt know what it is. Finally, after listening carefully to many Japanese conversations, I discovered what my problem was. Even though I was speaking Japanese, I was handling the conversation in a Western way. 2And the difference isnt only in the languages. I realized that just as I。

12、1-7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of the letters more than once. A Teaching Pitmans Shorthand This book provides everything the teacher in training, and in the classroom, needs to know about the present knowledge of the principles of learning and their theoretical and practical application to the teaching of Pitmans Shorthand. It covers the syllabuses for the Royal Society of Arts Teachers Certificate in Shorthand and the Jo。

13、B.himselfC.herselfD.themselves2.People unanimously agreed that John would have performed a great deal better under more _ circumstances.（分数：1.00）A.favorableB.favorablyC.favoriteD.favor3.It will be next to impossible to _ a room at the Ashton Hotel this week because of the film festival.（分数：1.00）A.reserveB.respondC.connectD.appoint4.A rain shower _ by cold winds is expected to reach our region by this evening.（分数：1.00）A.accompanyB.accompaniedC.accompanyingD.will accompany5.The spec。

14、p. For each gap(1-8)mark one letter(AH)on the Answer Sheet. Buzz Aldrin, the second man to walk on the Moon, is a long-time fan of space tourism. Aldrin climbed out of Apollo 11 hot on the heels of Neil Armstrong in 1969. 1 Together with scientists from Purdue University, the Massachusetts Institute of Technology, and the University of Texas, Aldrin is designing spacecrafts that would perpetually cruise between Earth and Mars. 2“Some day, people will go to Mars on a regular basis,“ says team me。

15、ecutives to control overspending in less productive areas and put more company assets into areas which generate significant income or good public relations. Budgeting is usually handled during meetings with accountants, financial experts and representatives from each department affected by the budgeting.BIn a personal financing sense, budgeting can mean estimating monthly living expenses based on previous bills and wages. If your monthly income is a steady $3000, for example, you can subtract al。

16、ts products. Once the business reputation is established and its products are positioned within the market, the (19) of resources used for advertising will decrease as the consumer develops a kind of (20) to the product. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on (21) of the product or service.Essential to this rathe。

17、enefits with the desire to attract and retain the best talent. Some engage in an arms race of sorts, blindly matching or beating the benefits offered by competitors and spending billions of dollars in the process. Yet these benefits often fail to reflect either the preferences of employees or corporate objectives.A few companies, however, are changing the game. Emerging best practices are reducing the cost of benefits by 10 percent to 20 percent a year, keeping employee satisfaction steady or be。

18、s well as defining the strategies that will be used to meet those goals or mission. The process of business planning can be very broad, encompassing each aspect of the operation, or be focused on particular functions within the overall corporate structure. Often, business planning involves the utilization of resources within the company as well as engaging the services of consultants to assist in designing and implementing the plan.BThere are several points in the life of a business when the pro。

19、cern about the effectiveness of training events, it34 also raises up the tantalizing question of what is appropriate if training is not? The broad35 answer is workplace rather than classroom development. Research shows us that regular36 interaction, rather than one-off events, which leads to enhanced skills and increased37 performance. A survey indicates that with a “clean sheet of paper“ (i.e. no preconceptions38 or bad habits, as with new starters or new roles), people easily accept about, in 。

20、siness? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.Most small business owners think that public relations is too time-consuming of an effort. (8) It is just a matter of prioritizing your goals and leveraging the resources that you do have to take advantage of what is an invaluable marketing tactic. Here are a few tips to get you started in the right directio。