1、考研英语（阅读）-试卷 155 及答案解析(总分：60.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：6，分数：60.00)1.Section II Reading Comprehension（分数：10.00）_2.Part ADirections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D.（分数：10.00）_The rough guide to marketing success used to be tha
2、t you got what you paid for. No longer. While traditional “paid“ mediasuch as television commercials and print advertisementsstill play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “earned“ media by willingly promoting it
3、to friends, and a company may leverage “owned“ media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the process of making purchase decisions means that marketing“s impact stems from a broad range of factors beyond conventio
4、nal paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users“ responses. But in some cases, one marketer“s owned media become another marketer“ s paid mediafor instance, when an e-commerce retailer sell
5、s ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such
6、 as airlines and hotels and will no doubt go further. Johnson in the inner core alone, Germany fears, a small majority favour French interference. A “southern“ camp headed by French wants something different: “European economic government“ within an inner core of euro-zone members. Translated, that
7、means politicians intervening in monetary policy and a system of redistribution from richer to poorer members, via cheaper borrowing for governments through common Eurobonds or complete fiscal transfers. Finally, figures close to the France government have murmured, euro-zone members should agree to
8、 some fiscal and social harmonisation: e.g., curbing competition in corporate-tax rates or labour costs. It is too soon to write off the EU. It remains the world“ s largest trading block. At its best, the European project is remarkably liberal: built around a single market of 27 rich and poor countr
9、ies, its internal borders are far more open to goods, capital and labour than any comparable trading area. It is an ambitious attempt to blunt the sharpest edges of globalization, and make capitalism benign.（分数：10.00）(1).The EU is faced with so many problems that（分数：2.00）A.even its supporters begin
10、to feel concerned.B.it has more or less lost faith in markets.C.some of its member countries plan to abandon euro.D.it intends to deny the possibility of devaluation.(2).The debate over the EU“ s single currency is stuck because the dominant powers（分数：2.00）A.are competing for the leading position.B.
11、are busy handling their own crises.C.fail to reach an agreement on harmonisation.D.disagree on the steps towards disintegration.(3).To solve the euro problem, Germany proposed that（分数：2.00）A.EU funds for poor regions be increased.B.stricter regulations be imposed.C.only core members be involved in e
12、conomic co-ordination.D.voting rights of the EU members be guaranteed.(4).The French proposal of handling the crisis implies that（分数：2.00）A.poor countries are more likely to get funds.B.strict monetary policy will be applied to poor countries.C.loans will be readily available to rich countries.D.ric
13、h countries will basically control Eurobonds.(5).Regarding the future of the EU, the author seems to feel（分数：2.00）A.pessimistic.B.desperate.C.conceited.D.hopeful.考研英语（阅读）-试卷 155 答案解析(总分：60.00，做题时间：90 分钟)一、Reading Comprehensio(总题数：6，分数：60.00)1.Section II Reading Comprehension（分数：10.00）_解析：2.Part ADir
14、ections: Read the following four texts. Answer the questions below each text by choosing A, B, C or D.（分数：10.00）_解析：The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid“ mediasuch as television commercials and print advertisementsstill pl
15、ay a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “earned“ media by willingly promoting it to friends, and a company may leverage “owned“ media by sending e-mail alerts about products and sales to customers registered with i
16、ts Web site. The way consumers now approach the process of making purchase decisions means that marketing“s impact stems from a broad range of factors beyond conventional paid media. Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act a
17、s the initiator for users“ responses. But in some cases, one marketer“s owned media become another marketer“ s paid mediafor instance, when an e-commerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their
18、content or e-commerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further. Johnson in the inner core alone, Germany fears, a small majority favour French
19、interference. A “southern“ camp headed by French wants something different: “European economic government“ within an inner core of euro-zone members. Translated, that means politicians intervening in monetary policy and a system of redistribution from richer to poorer members, via cheaper borrowing
20、for governments through common Eurobonds or complete fiscal transfers. Finally, figures close to the France government have murmured, euro-zone members should agree to some fiscal and social harmonisation: e.g., curbing competition in corporate-tax rates or labour costs. It is too soon to write off
21、the EU. It remains the world“ s largest trading block. At its best, the European project is remarkably liberal: built around a single market of 27 rich and poor countries, its internal borders are far more open to goods, capital and labour than any comparable trading area. It is an ambitious attempt
22、 to blunt the sharpest edges of globalization, and make capitalism benign.（分数：10.00）(1).The EU is faced with so many problems that（分数：2.00）A.even its supporters begin to feel concerned. B.it has more or less lost faith in markets.C.some of its member countries plan to abandon euro.D.it intends to de
23、ny the possibility of devaluation.解析：解析：细节题。题干的意思是，欧盟因为面临很多问题以至于出现了什么状况。考生通过第一段的最后一句话可以得出A 项“甚至它的支持者们也开始感到担忧”为正确答案，此处只要理解“cheerleader”是“队队长”的含义就不难做选择。B 项为“它多少已经失去了对市场的信心”而文章第二段提到的是“Markets have lost faith”，即“市场已然失去了信心”，并非 B 项所表达的意思，故为错误选项；C 项“它的一些成员国计划放弃欧元”以及 D 项“它意欲否决贬值的可能性”都无法在文中找到依据，故均为错误选项。(2).T
24、he debate over the EU“ s single currency is stuck because the dominant powers（分数：2.00）A.are competing for the leading position.B.are busy handling their own crises.C.fail to reach an agreement on harmonisation. D.disagree on the steps towards disintegration.解析：解析：细节题。题干问题是欧盟单一货币的争论僵持不下的原因。A 项“他们争夺领导
25、地位”该观点在文中没有出现：B 项“忙于处理他们自己的危机”这种说法在文中也没有根据。而 D 项“对于解体的步骤意见不一致”，文中也没有涉及。文章第三段很清楚地表明 C 项“未能就和谐化达成共识”与文章意思一致为正确答案。(3).To solve the euro problem, Germany proposed that（分数：2.00）A.EU funds for poor regions be increased.B.stricter regulations be imposed. C.only core members be involved in economic co-ordin
26、ation.D.voting rights of the EU members be guaranteed.解析：解析：细节题。题干问的是德国为解决欧元问题是如何提议的。从文章第四段第一句可以断定 B 项“实行更严格的法规”是正确答案。A 项“欧盟增加给贫穷地区的资金”干扰性较大，但从第四段第二句可以看出，德国的建议有可能导致冻结对贫穷地区的资金，所以 A 项是错的。C 项“经济协调只牵涉核心成员”，而从第四段最后一句话的前半部分可以看出，德国坚持所有 27 个成员国的参与，所以 C 项不对。D 项“欧盟成员的选举权得到保障”，文章中没提到。(4).The French proposal of
27、 handling the crisis implies that（分数：2.00）A.poor countries are more likely to get funds. B.strict monetary policy will be applied to poor countries.C.loans will be readily available to rich countries.D.rich countries will basically control Eurobonds.解析：解析：推断题。题干问的是法国应对危机的提议的含义。根据文章倒数第二段第二句话可以得出A 项“穷
28、国更有可能得到资金”为正确答案。B 项“严格的资金政策将被用于穷国”这一观点有悖法国提议的原则在文中也没有依据；C 项贷款对于富国来说将可轻易获得”也是没有依据的，而 D 项“富国将基本上控制欧元基金”也不符合文中意思，因为该段虽然提及“Eurobonds”却没有说它们将由富国控制。(5).Regarding the future of the EU, the author seems to feel（分数：2.00）A.pessimistic.B.desperate.C.conceited.D.hopeful. 解析：解析：态度题。A 项“悲观的”；B 项“绝望的”；C 项“自负的”，都不是作者对欧元未来的态度，所以都不对。考生根据信号词从文章最后一段可以看出，作者认为否定欧盟还为时过早，它依然是世界上最大的贸易实体，有着很多不可忽视的优势，所以，对于欧元的未来，作者是怀有希望的因此，D项“有希望的”是正确答案。
