1、BEC 剑桥商务英语(中级)1 及答案解析(总分：12.97，做题时间：149 分钟)一、PART 1 READING （6(总题数：1，分数：1.00)A The need for good managers is not going away. It is intensifying. With flatter organizations and self-directed teams becoming common? with personal computers and networks making information available to more people more q
2、uickly; the raw number of managers needed is decreasing. However, the need for good managers, people who can manage themselves and others in a high stress environment, is increasing. B I believe anyone can be a good manager. It is as much trainable skill as it is inherent ability; as much science as
3、 art. You have confidence in yourself and your abilities. You are happy with who you are, but you are still learning and getting better. You are something of an extrovert. You dont have to be the life of the party, but you cant be a wallflower. Management is a people skillits not the job for someone
4、 who doesnt enjoy people. C You are honest and straight forward. Your success depends heavily on the trust of others. You are an includer not an excluder. You bring others into what you do. You dont exclude other because they lack certain attributes. You have a presence. Managers must lead. Effectiv
5、e leaders have a quality about them that makes people notice when they enter a room. D You are consistent, but not rigid; dependable, but can change your mind. You make decisions, but easily accept input from others. You are a little bit crazy. You think out-of-the box. You try new things and if the
6、y fail, you admit the mistake, but dont apologize for having tried. You are not afraid to “do the math“. You make plans and schedules and work toward them. 0. A good manager must be courageous to admit the mistake. (D) （分数：0.98）(1).The need for good managers is increasing.（分数：0.14）A.B.C.D.(2).The ra
7、w number of managers needed is decreasing.（分数：0.14）A.B.C.D.(3).Being a good manager must enjoy people.（分数：0.14）A.B.C.D.(4).An effective leader has a quality that makes him/her easily noticed.（分数：0.14）A.B.C.D.(5).Anyone can be a good manager.（分数：0.14）A.B.C.D.(6).A good manager must let others trust h
8、im/her.（分数：0.14）A.B.C.D.(7).A good manager dares to take some risks.（分数：0.14）A.B.C.D.E.F.G.H.二、SECTION 2 （Questions(总题数：1，分数：1.00)WHAT NEXT IN THE MICROSOFT SUIT (0) . It wants to find the appropriate punishment following a judges ruling that Microsoft is a monopoly, including the possible breakup o
9、f the software company. “We are looking at the range of sanctions? were talking to people in the industry, people who work with Microsoft, people who manufacture computers and were doing an analysis to make sure that we have a remedy that will promote competition, assure innovation and promote consu
10、mer choice, “ he said. He thought the judge was quite clear that innovation has been impaired and he had heard all the evidence. Meanwhile, Microsoft Chairman Bill Gates said in a letter published today that the software maker is committed to “a fair and responsible“ resolution of the anti-trust tri
11、al. (8). “Weve been here before in a first lawsuit, “ he said. “And eventually the courts came out on the side of the consumer, saying that all companies should have the ability to innovate their products and take their chances in the marketplace.“ (9). “As this case moves toward resolution, Microso
12、fts 30, 000 employees are focused on creating the next generation of products that will deliver the benefits of the Information Age, anytime, anywhere and on any device, “ Gates wrote. (10). On Friday, Jackson took Microsoft to task for numerous instances of anti-competitive behavior, including its
13、dealings with America Online over the latters browser choices, its contracts with PC makers, which forced them to feature prominently the Internet Explorer Web browser instead of Netscapes competing product. (11). The judge noted that Microsofts own studies confirmed that Microsoft could have charge
14、d only $49 per Windows upgrade and still remained profitable, and that it had enough power within the market to charge $89. (12). It is through high “barriers to entry“, in other words, by making it more costly to create competing software. A. Bob Herbold, the executive vice president and chief oper
15、ating officer for Microsoft, said that the judges ruling this week is just a first step in the process that is just getting under way. B. Microsofts competitors know that the company in fact has a referee starting directly over the shoulder every time it moves on a playing field. C. Whats more, Micr
16、osoft erected the barriers to keep others out of the marketplace. D. The Justice Departments top anti-trust prosecutor says this week that the government is looking at a full range of remedies. E. Jackson said that the company took that additional profit and invested it not in its own products but i
17、n efforts to keep other companies out of various software markets. F. Meanwhile Bill Gates, in a full-page advertisement published in the Washington Post and addressed to the companys customers, partners and shareholders, commented on Fridays ruling. G. He claimed that Microsoft is committed to reso
18、lving this matter in a fair and responsible manner, while ensuring that the fundamental principles of consumer benefit and innovation are protected. EXAMPLE：The correct answer for blank (0) is D. （分数：1.00）A.B.C.D.A.B.C.D.E.F.A.B.C.D.E.F.G.A.B.C.D.A.B.C.D.E.三、SECTION 3 (Question(总题数：1，分数：1.00)FAMILY
19、BUSINESSES Many people at some stage in their lives consider setting up a business with their partner or other members of their family. The idea may seem very appealing, but the reality of working with someone close to you can often create unforeseen problem. 80% of family-run businesses think that
20、when times get tough, love, romance or family bonds will see them through. But the fact is that although 70% of businesses are family run, only 40% of these companies survive into the second generation. Why do so many family businesses fail? While money has traditionally been thought of as the root
21、of all difficulties, the major problem is much more basic. In businesses which dont have family tie or relationships, people find it easier to communicate and to say what is on their mind. In contrast, with family businesses, people often make the mistake of thinking they know what views other famil
22、y members have without actually discussing with them. There is one strategy which should be employed in all family businesses to protect future problems. As time goes by, one partner may lose interest or not work as effectively as they are expected to. If each partners responsibilities are identifie
23、d from the start so that they know exactly what is required of them, difficulties are less likely to arise as the business develops. It is also recommended to ask yourselves a few “what if“ questions before starting a family business. For example, what if one of the partners brought a friend into th
24、e business and the others didnt like this person? What would you all do? To avoid this kind of situation, you should talk it over amongst yourselves. This sort of research can make you aware of both your own attitudes and the attitudes of the other members of the family before problem actually occur
25、. Contracts are another potential problem area. Too many family businesses are run on the most informal terms. People often think it an insult to ask a relative to sign a contract outlining the terms of a business venture. But you should treat the family business like any other business and get a pr
26、ofessional to draw up a contract. Whether the business is profitable or not, it is supposed that the shares and who owns them must be clearly defined and written into a formal agreement. It must also be clear who is running the company. Some family businesses take a vote one every decision. Perhaps
27、this exercise in democracy should be applauded, but it created so many complications that in the end the business failed. Even a small committee can sometimes be too large. In matters affecting the entire company, only one of you should be the decision maker. He or she doesnt have to be the largest
28、shareholder, but should be the one best able to lead the business. Another type of problem arises when a relative decides to join an already established business. In these cases, you should do everything you can to avoid favourism. It is important to avoid putting him straight into any kind of manag
29、erial position. Instead, encourage him to learn not only the company but the people who make it work by working on the shop floor on the assembly line. They have to prove to be a valuable asset not to the family but to the business. （分数：1.02）(1).Why many people find it attractive to start a family b
30、usiness?（分数：0.17）A.Because there would be abundant capital for operationB.Because family bonds are helpful in overcoming difficultiesC.Because they hope to survive for generationsD.Because they can make profits without unforeseen problems.(2).According to the passage, why so many family-run business
31、es fail to survive?（分数：0.17）A.Because they are frequently facing financial problemsB.Because the family members in these companies do not trust each otherC.Because there are often communicative problems within family membersD.Because they do not focus on family ties.(3).Which of the following can he
32、lp avoid future problems in family businesses?（分数：0.17）A.Dont bring friends into your businessB.Clarify each family members responsibilityC.Ask your friends what you should do during tough timesD.Persuade others to like the person you introduce.(4).Why do people seldom sign contracts with relatives?
33、（分数：0.17）A.They wholly trust each otherB.Because they prefer casual relationshipC.There are potential; dangers with contractsD.It is believed to hurt the feeling of relatives.(5).Why a democracy on every decision may also cause problems?（分数：0.17）A.It creates few opportunities for employeesB.It is co
34、ntrolled within the familyC.Small committees have to be set upD.Sometimes there are too many people involved in decision making.(6).What should be done when a relative decides to join?（分数：0.17）A.Try not to be partialB.Help him to gain popularity among employeesC.Never promote him to a higher positio
35、nD.Encourage him to find proof for his knowledge.四、SECTION 4 (Question(总题数：1，分数：1.00)Cruise Ship Holidays Passengers on cruise ship holidays, as they are (0) on TV programs and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8 million (19) w
36、ho took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on (20) to younger, less wealthy people, giving them a/an (21) more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so
37、 (22) on cruise ship. Partly as a result, the number of passengers taking a cruise has increased by a/an (23) of 8.5% a year since 1990. Cruise Star is now the worlds (24) cruise line. The other two major companies are Intersail and Seaways. Together these three carry (25) half the worlds cruise pas
38、sengers and (26) almost all the industrys profits. For the 30 or so smaller firms, life is much tougher. That is because (27) size brings so many benefits to the large firms. They can negotiate bulk discounts on (28) such as food and fuel, and even, if they order enough of them, on ships. A secondar
39、y (29) for the smaller operators is that they cannot spread overheads such broadly marketing. A significant part of the cost of (30) people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100 million a year on TV (31) in America. They (3
40、2) armies of salesman. Delivering passengers to the ship is part of package deal and, once again, (33) means savings: Cruise Star is the biggest single buyer of airline tickets in America. A. used B. said C. attracted D. portrayed EXAMPLE：The correct answer for blank (0) is D. （分数：1.05）A.passengersB
41、.holdersC.managersD.producersA.callingB.showingC.appealingD.applyingA.symbolB.experienceC.productD.ideaA.rareB.bigC.manyD.shortA.figureB.gapC.edgeD.averageA.onlyB.largestC.firstD.expensiveA.moreB.nearlyC.sometimesD.hardlyA.produceB.takeC.receiveD.makeA.wholeB.completeC.sheerD.partialA.goodsB.itemsC.
42、provisionsD.suppliesA.practiceB.disadvantageC.purposeD.strengthA.sendingB.permittingC.makingD.refusingA.advertisingB.applyingC.broadcastingD.loadingA.fireB.employC.helpD.acceptA.profitB.costC.moneyD.volume五、SECTION 5 (Question(总题数：1，分数：1.00)Denying Claims 0. Customers occasionally want something the
43、y are not entitled to or that you CORRECT 00. cant grant. They may misunderstand their warranties or make unreasonable THEIR 34. demands. Because these customers are often unhappy with a product or 35. service, they are emotionally involved in. Letters that say no to emotionally 36. involved receive
44、rs will probably be your much most difficult communication 37. task. As if publisher Malcolm Forbes has pointed out, “To be agreeable while 38. be disagreeingthats an art.“ Fortunately, the reasons-before-refusal plan 39. enables you to be empathic and artful in handling with bad news. Obviously, in
45、 40. denial letters you will need to adopt the proper tone. Dont blame on customers 41. or suggest that the customer does not read or understand what the contract or 42. relative policies, even if they are at fault. Avoid use “you“ statements that 43. sound preachy. Instead, the safest path is to us
46、e neutral and objective 44. language to explain that why the claim must be refused. Sometimes you may 45. hope consider offering resale information to rebuild the customers confidence in your products or organization. （分数：0.96）填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项 1:_填空项
47、 1:_填空项 1:_1.? The staff in your office decided to spend holidays together this year. While reading the news you are attracted by the advertisement of the Grand Palazzo Hotel in Italy. No one in your office has ever been to Italy. So you want your secretary to contact the hotel through telephone. ?
48、Write a short message to Ms. Emily Malan, your secretary. ? Suggest the visit to Italy. ? Give the hotel telephone number to her. ? Ask her to contact that hotel. ? Write 3040 words on your Answer Sheet. （分数：-1.00）_七、PART 2 WRITING （4(总题数：1，分数：1.00)2.? You work in the Sales Department of National Oil Import the raw number of managers needed is decreasing. However, the need for good managers, people who can manage themselves and others in a high stress environment, is increasing. B I believe anyone can be a good man
