1、BFT 阅读（综合）-试卷 32 及答案解析(总分：40.00，做题时间：90 分钟)一、Part 2(总题数：4，分数：40.00)1. According to the Wall Street Journal, “More and more shoppers are bypassing household names for the cheaper, no-name products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. “ 2. It ha
2、s been clear for some time principally since recession began to be felt in the major economies of the world that the strength of brands has been under fire. During the second half of the eighties, the Japanese, for example, showed themselves willing to pay a huge premium to buy goods with a smart la
3、bel and image to match: they were fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch the equivalent of 60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has
4、lowered markedly. 3. But we may be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wise nods and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the
5、 Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram Walker, puts it: “A few years ago, it might have been considered smart to wear a shirt with a designers logo embr
6、oidered on the pocket, frankly, it now seems out of fashion.“ 4. This conclusion fits with ones instincts. In the straitened nineties, with nearly three million out of work and 425,000 people officially classed as homeless in England alone, conspicuous consumption now seems vulgar rather than chic.
7、But just because flashy, up-market brand shave lost some of their appeal, it does not follow that all brands have done so. Cadburys Diary Mild is just as much a brand as Carrier watches. Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand.
8、5. The second strand of the brand argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands appeal is merely a temporary phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one f
9、rom Woolworths but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example of Marlboro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had
10、become huge during the 1980s: a packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a premium indefinitely. Questions 1-5 Directions: For questions 1-5, choose the best title for each paragraph from b
11、elow. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. Some famous brands are facing crisis B. Some good brand products have low quality C. The strength of brand has been decreasing D. People dont buy flashy brands because of lacking of mon
12、ey E. Some flashy brands will disappear completely F. Shoppers tend to buy cheap, unbranded products G. The strand of brands is linked closely with economic recession（分数：10.00）(1).Paragraph 1 1（分数：2.00）填空项 1:_(2).Paragraph 2 1（分数：2.00）填空项 1:_(3).Paragraph 3 1（分数：2.00）填空项 1:_(4).Paragraph 4 1（分数：2.00
13、）填空项 1:_(5).Paragraph 5 1（分数：2.00）填空项 1:_Directions: Using the information in the text, complete each sentence 6-10, with a word or phrase from the list below. For each sentence(6-10), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. appeal B. temporary phenomenon C. no bra
14、nd D. cheaper unbranded products E. label F. popularity G. vulgar（分数：10.00）(1).Nowadays people often prefer to buy 1 rather than more expensive branded goods.（分数：2.00）填空项 1:_(2).In Japan, consumers are less likely to buy goods with a fashionable 1.（分数：2.00）填空项 1:_(3).Some flashy up-market brands hav
15、e lost some of their 1.（分数：2.00）填空项 1:_(4).Peoples taste actually didnt shift to 1.（分数：2.00）填空项 1:_(5).Maybe, when the recession is over, designer brands will regain their 1.（分数：2.00）填空项 1:_1. The film is not without its drawbacks. Disappointment, failure, self doubt, regrets over opportunities, mis
16、sed or misused these are always the lot of the person in motion, which is why we must never forget the natural human bond that holds us all together and puts each grief into a common store of experience. For those in motion, these grieves are the inevitable consequence of ambition, particularly in a
17、 competitive society such as ours. 2. Many of us today are rather ambivalent about the virtues of a competitive society, particularly one that celebrates material success and celebrity status. In view of these questionable virtues, we have tried to substitute security and reassurance for the loss of
18、 self esteem that comes from not getting an A, not getting a promotion, not getting a Mercedes or a Porsche, not getting an appearance on the Johnny Carson show. As a result, I am tempted to assuage your disappointment by changing your grade, thereby brightening your life at least temporarily. 3. Su
19、ch a change, Im afraid, might do far more harm than good in the long run. In my experience, unmerited approval carries with it the risk of seriously distorting a young persons perception of reality: seeing the world as a far more benign place than it actually is, and seeing the self as more able, mo
20、re competent, than is truly the case. This kind of distortion can be very crippling for the person in motion, giving a false picture of accomplishment that makes the inevitable jolts later on bruising and injurious. 4. I know your B comes as a jolt. Not enough to make you break your stride, I hope.
21、I also hope our perceptions of the course mesh well enough so that the grade seems fair to you. Most of all, I hope that what Ive said helps you to understand the limitations of any grade as a measure of who you are and what you can do. Its a symbol, a mark on a piece of paper. Nothing more. 5. Year
22、s ago, our high school principal wrote, as was customary then, a short message to the graduating class for the school yearbook. She was a formidable woman: white haired, gimlet-eyed, quiet and precise in her manner. Her message to us was: “I believe the class of 1994 will go forward, and as they go
23、forward, achieve“. Not a bad message, Ive always felt. Hopeful, encouraging; but qualified just enough to let us know we shouldnt take ourselves too seriously(the “I believe“ is certainly less fulsome than “I am sure“). A good way of wishing us all luck in the years to come. May you have your fair s
24、hare of it as you move along. And may you find strength somewhere to endure whatever disappointments come your way, symbolic and actual. Questions 1-5 Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-6)on your Ans
25、wer Sheet, bo not mark any letter twice. A. Drawbacks are unavoidable in a competitive society B. Our high school principals short passage to the graduating class C. I try to relieve ones disappointment by changing ones grade D. The harm of the unmerited approval E. The correct understanding of the
26、grade F. The virtues of a competitive society G. A false picture of accomplishment（分数：10.00）(1).Paragraph 1 1（分数：2.00）填空项 1:_(2).Paragraph 2 1（分数：2.00）填空项 1:_(3).Paragraph 3 1（分数：2.00）填空项 1:_(4).Paragraph 4 1（分数：2.00）填空项 1:_(5).Paragraph 5 1（分数：2.00）填空项 1:_Directions: Using the information in the te
27、xt, complete each sentence 6-10, with a word or phrase from the list below. For each sentence(6-10), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. follows ones ambition B. material success and celebrity status C. the loss of self esteem D. distorts his outlook E. brighte
28、n his life F. a students ability G. encourage us to go forward and achieve（分数：10.00）(1).The virtues of a competitive society refer to 1.（分数：2.00）填空项 1:_(2).Changing a students grade from B to A ultimately 1.（分数：2.00）填空项 1:_(3).Grade has limitations as a measure of 1.（分数：2.00）填空项 1:_(4).Grieves often
29、 1 in a competitive society.（分数：2.00）填空项 1:_(5).Our high school principal wrote us a message to 1.（分数：2.00）填空项 1:_BFT 阅读（综合）-试卷 32 答案解析(总分：40.00，做题时间：90 分钟)一、Part 2(总题数：4，分数：40.00)1. According to the Wall Street Journal, “More and more shoppers are bypassing household names for the cheaper, no-name
30、products one shelf over. This shows that even the biggest and strongest brands in work are vulnerable. “ 2. It has been clear for some time principally since recession began to be felt in the major economies of the world that the strength of brands has been under fire. During the second half of the
31、eighties, the Japanese, for example, showed themselves willing to pay a huge premium to buy goods with a smart label and image to match: they were fashion victims par excellence, be it in choosing their luggage or in buying their booze, where a 20-year-old version of a good malt whisky could fetch t
32、he equivalent of 60 or more. Over the past year or two, that enthusiasm to spend big money on a classy label has lowered markedly. 3. But we may be witnessing the death of the brand. First, every story that now appears about the troubles being experience by makers of luxury goods triggers wise nods
33、and told-you-so frowns. Two days ago, LVMH in France, which owns Moet et Chandon champagne, Louis Vuitton and the Christian Lacroix fashion house, reported lower earnings for the first half of 1993 than it did a year ago. As David Jarvis, in charge of the European operations of Drinks Company Hiram
34、Walker, puts it: “A few years ago, it might have been considered smart to wear a shirt with a designers logo embroidered on the pocket, frankly, it now seems out of fashion.“ 4. This conclusion fits with ones instincts. In the straitened nineties, with nearly three million out of work and 425,000 pe
35、ople officially classed as homeless in England alone, conspicuous consumption now seems vulgar rather than chic. But just because flashy, up-market brand shave lost some of their appeal, it does not follow that all brands have done so. Cadburys Diary Mild is just as much a brand as Carrier watches.
36、Tastes may have shifted down market, but that does not mean that they have shifted from flash-brand to no brand. 5. The second strand of the brand argument is tied intimately with the effects of recession. No one yet knows to what extent the apparent lack of some brands appeal is merely a temporary
37、phenomenon. It may well be that, deep down, we would still love to own a Louis Vuitton suitcase rather than one from Woolworths but while we are out of work or fearing that our job is at risk, we are not prepared to express that preference by actually spending the cash. 6. Third, the example of Marl
38、boro is an extreme one. The difference in price between premium brand cigarettes and budget rivals in the US had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 percent more than a budget variety. Few brands in much area of consumer goods could hope to maintain so great a p
39、remium indefinitely. Questions 1-5 Directions: For questions 1-5, choose the best title for each paragraph from below. For each numbered paragraph(1-5), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. Some famous brands are facing crisis B. Some good brand products have lo
40、w quality C. The strength of brand has been decreasing D. People dont buy flashy brands because of lacking of money E. Some flashy brands will disappear completely F. Shoppers tend to buy cheap, unbranded products G. The strand of brands is linked closely with economic recession（分数：10.00）(1).Paragra
41、ph 1 1（分数：2.00）填空项 1:_ （正确答案：正确答案：F）解析：解析：第 1 段引用了华尔街报的一个报道：越来越多的人开始忽略名牌产品，转向买一些便宜且没有牌子的东西。(2).Paragraph 2 1（分数：2.00）填空项 1:_ （正确答案：正确答案：C）解析：解析：第 2 段第 1 句为主旨句：自从经济衰退以来，一些名牌的力量开始受到冲击。(3).Paragraph 3 1（分数：2.00）填空项 1:_ （正确答案：正确答案：A）解析：解析：第 3 段引用了一些名牌做例子，说明一些著名品牌正在面临灭亡的危机。(4).Paragraph 4 1（分数：2.00）填空项 1
42、:_ （正确答案：正确答案：D）解析：解析：第 4 段从另外一个角度来说明并不是名牌产品本身不好，而是人们面临收入减少的打击，消费也开始转向便宜的产品。(5).Paragraph 5 1（分数：2.00）填空项 1:_ （正确答案：正确答案：G）解析：解析：第 5 段第 1 句为主旨句：名牌产品的困境与经济衰退紧密联系在一起。Directions: Using the information in the text, complete each sentence 6-10, with a word or phrase from the list below. For each sentence
43、(6-10), mark one letter(A-G)on your Answer Sheet. Do not mark any letter twice. A. appeal B. temporary phenomenon C. no brand D. cheaper unbranded products E. label F. popularity G. vulgar（分数：10.00）(1).Nowadays people often prefer to buy 1 rather than more expensive branded goods.（分数：2.00）填空项 1:_ （正
44、确答案：正确答案：D）解析：解析：参照文章第 1 段第 2 句：“More and more shoppers are bypassing household manes for the cheaper, no-name products one shelf over”(2).In Japan, consumers are less likely to buy goods with a fashionable 1.（分数：2.00）填空项 1:_ （正确答案：正确答案：E）解析：解析：参照文章第 2 段：“the Japanese，for example，showed themselves w
45、illing to pay ahuge premium to buy goods with a smart label and image to match”(3).Some flashy up-market brands have lost some of their 1.（分数：2.00）填空项 1:_ （正确答案：正确答案：A）解析：解析：参照文章第 4 段第 2 句：“But iust becausehave done so.”(4).Peoples taste actually didnt shift to 1.（分数：2.00）填空项 1:_ （正确答案：正确答案：C）解析：解析：
46、参照文章第 4 段最后一句：“Tastes may haveto no brand”(5).Maybe, when the recession is over, designer brands will regain their 1.（分数：2.00）填空项 1:_ （正确答案：正确答案：F）解析：解析：参照文章第 5 段内容。1. The film is not without its drawbacks. Disappointment, failure, self doubt, regrets over opportunities, missed or misused these are
47、always the lot of the person in motion, which is why we must never forget the natural human bond that holds us all together and puts each grief into a common store of experience. For those in motion, these grieves are the inevitable consequence of ambition, particularly in a competitive society such
48、 as ours. 2. Many of us today are rather ambivalent about the virtues of a competitive society, particularly one that celebrates material success and celebrity status. In view of these questionable virtues, we have tried to substitute security and reassurance for the loss of self esteem that comes from not getting an A, not getting a promotio
