1、Surveying the Landscape of Web-Based Training,Margaret Driscoll University of Massachusetts Boston margaret.driscollumb.edu,Focusing Questions,What is so “strategic” about WBT? What are the options? How does an organization migrate to WBT? What are the skills and techniques required to implement WBT
2、?,What is so “strategic” about WBT?,Exercise,Why is Web-based training forecast to be 2 billion dallar industry by 2002?,Why Web-Based Training,Reduces travel and related costs Enables learning anytime and anyplace Provides just-in-time learning Leverages existing infrastructure Enables platform ind
3、ependent delivery Provides tools for tracking and record keeping Makes updating courses easy,“Strategy is a vision directed at what the organization should be, and not how the organization will get there. We define strategy as the framework which guides those choices that determine the nature and di
4、rection of an organization.”1,1. Trego, B. & Zimmerman, J. (1980). Top management strategy. New York: Simon & Schuster. P. 17.,What is so “strategic” about WBT?,Ability to develop a global workforce Respond to shorter product development cycles Central to flat and virtual organizations Workplace adj
5、usting to needs of employees Enables a contingent workforce Retention of valued workers Responsibility returns to the line management,Why is WBT forecast to be 2 billion dallar industry by 2002?,Cost reduction Revenue enhancement/growth,What are the options?,The Options,Web/computer-based training W
6、eb/electronic performance support systems Web/virtual synchronous classroom Web/virtual asynchronous classroom,Web/Computer Based Training,Web/Electronic Performance Support System,Web/Virtual Asynchronous Classroom,Web/Virtual Synchronous Classroom,LearnLinc,Video Demo of W/VSC,Web-Based Training,H
7、ow does an organization migrate to Web-based training?,How Does an Organization Migrate to WBT?,1. Make WBT a business-driven activity 2. Make WBT funding based on value 3. Drive simplicity and standards 4. Demand business results 5. Drive for productivity improvements 6. Create an instructional tec
8、hnology-smart organization,Make WBT a Business-Driven Activity,Link WBT to business strategy Make business managers not training managers accountable for WBT Speak in English not “training speak” or techno-babble,Make WBT Funding Based on Value,Make WBT decisions based on cost-benefit analysis Creat
9、e realistic budgets Think long-term and beyond individual projects,Assessing the Investment,Wilder, C. (1999) E-Business: Strategic Investment. Information Week. May 24. P. 48-49, 54, 56.,10,20,30,40,Does your company require you to demonstrate the potential revenue, payback, or budget impact of e-b
10、usiness applications?,IT,Bus,E-Business Strategic Investments,“Most companies are justifying theirE-business ventures NOT in terms of ROI but in terms of strategic goals.”,An Information Week Survey FoundCreating or maintaining a competitive edgeImproving customer satisfactionKeeping pace with the c
11、ompetitionEstablishing or expanding brand awareness,Source: Wilder, C. (1999) E-Business: Strategic Investment. Information Week. May 24. P. 48-49, 54, 56.,Drive Simplicity and Standards for WBT,Establish standards Choose products that offer flexibility Question exceptions to the standards Consider
12、the impact of obsolescence Anticipate links to other applications Outsource to avoid standard choice,Demand Business Results for WBT,Start with simple projects that demonstrate real results Buy existing courseware when available and avoid customization Benchmark project against project plan Conduct
13、post-project reviews,Drive Productivity Improvements for WBT,Control your WBT operations costs Benchmark against competitors, outsourcing options, and divisions Recognize best practices Set cost and service targets,Create an Instructional Technology-Smart Organization,Involve top management and busi
14、ness managers Bridge the gap between training and business Be a business manager first an educator second Demand real-estate with access to management,How Does an Organization Migrate to WBT?,1. Make WBT a business-driven activity 2. Make WBT funding based on value 3. Drive simplicity and standards
15、4. Demand business results 5. Drive for productivity improvements 6. Create an instructional technology-smart organization,What are the skills and techniques required to implement WBT?,The Skills & Techniques Required to Implement WBT,Business Skills Return-on-investment Project Management Influence
16、 Management Educational t skills Needs Assessment Instructional Design Instructional Technology Technical Skills Computer fluency Advanced conceptual knowledge,Resources,Instructional Design,Dick, W., & Carey, L. (1978). The systemic design of instruction. Glenview, IL: Scott, Foresman and Company.G
17、agne, R. M., Briggs, L. J., & Wagner, W. W. (1992). Principles of instructional design (4th ed.). New York: Holt, Rinehart and Winston.Merrill, M. D. (1994). Instructional design theory. Englewood Cliffs, NJ: Educational Technology Publications.,Needs Assessment,Hale, J. A. (1998) The performance co
18、nsultants fieldbook : Tools and techniques for improving organizations and people. San Francisco: Jossey-Bass. Rossett , A. (1987). Training needs assessment. Englewood Cliffs, NJ: Educational Technology Publications.Zemke, R., & Kramlinger, T. (1982). Figuring things out: A trainers guide to needs
19、and task analysis. Reading, MA: Addison-Wesley.,Computer-Based Training,Alessi, S. M. & Trollip. S. R. (1991). Computer-based instruction: Methods and development. Englewood Cliffs, NJ. Prentice Hall.Gibbons, A. S. & Fairweather, P. G. (1998). Computer-based instruction: Design and development. Engl
20、ewood Cliffs, NJ: Educational Technology Publications.Markle, S. M. (1965). Good frames and bad. New York: Wiley.,Web-Based Training,Brooks, D. W. (1997). Web-teaching : A guide to designing interactive teaching for the World Wide Web. New York: Plenum Pub. Driscoll, M. (1998) Web-based training: Us
21、ing technology to design adult learning experiences. San Francisco: Jossey-Bass. Hall, B. (1997). Web-based training cookbook. New York: John Wiley & Sons, Inc.,Project Management,Fuller, J. (1997). Managing performance improvement projects : Preparing, planning, and implementing. San Francisco: Pfe
22、iffer. Greer, M. (1992). ID project management : Tools and techniques for instructional designers and developers. Englewood Cliffs, NJ: Educational Technology Publications.Phillips, J. J. (1997). Return on investment in training and performance improvement programs. Houston, TX: Gulf.,Magazines & Jo
23、urnals,FastCompany http:/ InformationWeek http:/ Inside Technology Training http:/ Internet World http:/ NewMedia http:/ Syllabus Magazine http:/ T.H.E. Journal http:/ Training http:/ Training and Development http:/www.astd.org/ Web Week http:/ Web-Sites,WBT Information Center http:/ Center http:/ E
24、ducational Delivery Applications http:/www.ctt.bc.ca/landonline/index.htmlTest Center: Virtual Classroom http:/ Tools - Margaret Driscolls Web-Based Training http:/ Guidance Sites,The Good, The Bad and The Ugly Great Web design meta site http:/www.oit.pdx.edu/kerlinb/workshops/webdesign/University o
25、f Tennessee - Knoxville Web Based Learning Resources Library http:/www.outreach.utk.edu/weblearning/The NODE A comprehensive resource designed to help educators and trainers make informed decisions about the choice and use of learning technologies. http:/node.on.ca/TeleCampus A virtual forum for onl
26、ine teaching and learning. http:/telecampus.edu/,Web Design Sites,Web Pages That Suck Learn to design good pages, by looking at bad examples http:/ Style Guide: Basic Design Principles for Creating Web Sites Excellent example of how to create online reference and info sites http:/info.med.yale.edu/c
27、aim/manual/: Jakob Nielsens Website Excellent source for usability information http:/ training is strategic There are four clear options The migration path parallels your organizations business The skills & techniques required to move forward are grounded in what you already know,Questions & Answers,Margaret Driscoll Tel: (781) 329-6541 Fax: (781) 251-9306 margaret.driscollumb.edu,Instructional Design Program University of Mass/Boston 100 Morrissey Boulevard Boston, MA 02125-3393,
