1、BEC商务英语（初级）阅读模拟试卷 117及答案与解析 一、 PART ONE 1 Business College, UH Real Estate Math 6 *4-hours lessons Bi-weekly （ A） The lesson will last for two weeks. （ B） Each lesson will last 6 hours. （ C） It is a 24-hour-lesson course. 2 To: All Staff From: Joe, Sales Subject: Articles found Ive found a swipe car
2、d in the elevator. Now its waiting for the owner to collect it at my desk on level 5. The swipe card is now （ A） at the owners desk. （ B） in an office of the Sales department. （ C） in the elevator. 3 Please download the credit card payment form from the conference website,(www. wetting. de/ew-worksh
3、op. htm), fill it out and fax it to Reinhilde Grossmann: 502 2958. （ A） The credit card payment form should be sent to www. wetting. de/ew-workshop. htm. （ B） Reinhilde Grossmann is to fill out the credit card payment form. （ C） Reinhilde Grossmann is the contactor of the conference dealing with pay
4、ment. 4 TELEPHONE MESSAGE Rain, Nancy called to say the sample leaflet has been sent to the printer and will not be available until Friday. Steve （ A） Rain can get the leaflets on Friday. （ B） Nancy will get the leaflets back from the printer before Friday. （ C） Rain had asked Steve to have the leaf
5、let sent by Nancy. 5 NOTICE Staff Canteen Closed Due to circumstances beyond our control, we are unable to open the staff canteen today. （ A） The staff canteen will be closed from today. （ B） Certain factors cause the canteen to be unable to operate today. （ C） The staff canteen is closed as planned
6、. 二、 PART TWO 5 BUSINESS COURSES A Hospitality and Tourism Management B Marketing Research C Product Design and Development D Marketing and Electronic Commerce E Promotion F Introduction to Marketing G Financial Valuation H Price Theory: an Intermediate Text 6 Mary Edwards has been working in a hote
7、l for ten years and feels it urgent to update her skills in work. 7 Bruce Costello needs skills concerning gathering and analysing information about the moving of goods or services from producer to consumer. 8 Tom Miller is interested in the study of the promotional activities with emphasis on: adve
8、rtising, personal selling, sales promotion, publicity, and packaging. 9 Cynthia Taylors new job requires the ability to write reports on various internet marketing topics. 10 Anne Davis work involves product planning, needs identification, product specs, prototyping and product development economics
9、. 三、 PART THREE 10 Look at the chart below. It shows the production, sales and rejection of products in eight companies (A-H) of a given month.Which company does each sentence (11-15) describe?For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once. 11 The
10、production of this company is approximately twice as much as the sales, and is about three times the rejection. 12 The sales of this company exceeds its production, in spite of the fact that the rejection is equivalent to its production. 13 More products are produced than sold in this company, and m
11、eanwhile the number of goods produced equals to the total of the sales and rejection. 14 The statistics of this company indicate that more products are produced than have been sold out, although no customer returns the goods. 15 The products produced are the same in number with those sold, although
12、the number of the rejected products is equal to one-third of that of the products sold. 四、 PART FOUR 15 Tips to Increase Retail Sales Generate a Buzz Whenever anything noteworthy happens within your business, send a press release to the media. The idea is to grab any free coverage possible. Get invo
13、lved with community events. Consider purchasing and pricing products, be sure youve considered the cost of goods and that your retail shop is able to make a profit at that price point. Your product price should be competitive, but still profitable. Ultimately, the right price is the price the custom
14、er is willing to pay for the product. Design Store for Sales Take advantage of cross-merchandising strategies and impulse sale opportunities. Use lighting techniques and creative displays to attract customers. Play videos for product education, hosting classes, meetings or other networking events in
15、 your retail store. Use a unique promotional event to generate a buzz about your business. Examine Your Pricing Strategy When customer entertainment and any other upsell or promotional tie-in. Connect with the Customer Excellent customer service is the key to increasing sales. Listen to your custome
16、r to understand their needs and wants. Then educate him/ her about the products. Finally, let the customer know you appreciate their business. Offer value-added services and products. Create a mailing list by asking for contact information from each customer. 16 Making good use of free coverage is c
17、onducive to your business. （ A） Right （ B） Wrong （ C） Doesnt say 17 Your retail store should offer customers places to have classes or meetings. （ A） Right （ B） Wrong （ C） Doesnt say 18 Considering costs will do when pricing products. （ A） Right （ B） Wrong （ C） Doesnt say 19 Price should be set to t
18、he advantage of both the seller and the buyer. （ A） Right （ B） Wrong （ C） Doesnt say 20 Materials for video can be designed creatively to promote sales. （ A） Right （ B） Wrong （ C） Doesnt say 21 The most important method to improve sales is to design stores. （ A） Right （ B） Wrong （ C） Doesnt say 22 C
19、ommunication with the customer is a two-way system. （ A） Right （ B） Wrong （ C） Doesnt say 五、 PART FIVE 22 Leading the Strategic Changes The leader is the change strategist, whose role is to lead, to champion the changes, to promote the vision, to keep the organisation travelling in the chosen direct
20、ion, and to ensure that all those involved in implementing the changes, the strategies, perform to the best of their ability. There are a range of leadership styles that could be drawn on. Some would argue that certain changes need an autocratic, aggressive style of leadership, and, whilst there may
21、 be the need for an element of this approach, if used as a single style it rarely results in a positive post-change environment. This is the flaw in this approach, for, after the changes have been implemented, and the strategies are in place, the managers, specialists, operational employees, and all
22、 contributing stakeholders, must work together in a harmonious, positive, manner to make the desired progress and achieve the objectives. If the leadership style during the change has been harsh, unforgiving, and aggressive, it may take many months, even years, to re-establish a positive environment
23、, a healthy, goals focused, teamwork driven culture. The only logical choice of leadership style in any major change is one that combines all the styles, but leans heavily to those which focus on a team approach. The leader adopts a flexible, responsive style, that is a blend of the consultative, pa
24、rticipative, and democratic, leaving room for an occasional, sparing touch of the autocratic to be employed if absolutely necessary. This style will then be the foundation on which the “new“, changed, organisation is built on. Performance at the strategic, corporate level must be monitored by the le
25、ader. Changing strategic direction, no matter how thorough the preparation and planning, entails taking the organisation into uncharted territory. The leader is the guide, the expert, the most high profile member of the team embarking on this journey, and as such must be constantly aware of how much
26、 progress is being made and, when required, able to adjust the pace of progress and degree of activity to ensure that progress is satisfactory. To be successful in this the leader must carry out monitoring and evaluation activity on a regular basis, demanding timely and accurate information with whi
27、ch to make the assessment. In turn, the senior management team must show that they are successfully cascading this review and evaluation process down into the operational activity areas. The leader must set evidence of achievement of this task as one of the performance appraisal criteria for the sen
28、ior managers, and they in turn must apply this approach to the operational managers and teams, as discussed below. 23 The author thinks that （ A） an autocratic style of leadership results in a positive post-change environment. （ B） an autocratic style of leadership is the most proper style of leader
29、ship to adopt. （ C） an autocratic style of leadership proves free from defects. 24 All the statements are correct concerning the autocratic style of leadership except （ A） it involves being harsh and unforgiving. （ B） it requires a lot of time to recreate a harmonious environment after change. （ C）
30、it ensures an organisation to sail through change successfully. 25 What is the only reasonable choice of leadership style in a major change? （ A） One that is autocratic. （ B） One that is positive. （ C） One that is flexible and responsible. 26 Which is a characteristic of changing strategic direction
31、? （ A） The decision needs to be made by the leader. （ B） Risks are involved in the process. （ C） It will be safe with preparation and planning. 27 Which is NOT the duty of the leader in a major change? （ A） To keep a high profile （ B） To adjust the pace of progress （ C） To monitor and evaluate activ
32、ity 28 Which is the duty of the senior managers? （ A） They apply performance appraisal criteria for operational managers. （ B） They set performance appraisal criteria for themselves. （ C） They set performance appraisal criteria for the operational teams. 六、 PART SIX 28 Airline Travel In most cases,
33、the company will make air travel arrangements. Be prepared to charge your ticket(using a credit card)if the company doesnt pre-pay for it. Check in at the airline counter 90 minutes【 C1】 _to the scheduled departure. Your baggage will be 【 C2】 _through to your final destination. If you have a close c
34、onnection to【 C3】 _, consider【 C4】 _your baggage with you(if this is not possible, make sure that you have any information necessary for your interview).【 C5】 _ appropriately for interviewing when travelling(you may not have time to change clothes【 C6】 _ arrival). Contact an airline representative【
35、C7】 _ if your baggage is delayed. Lock and plainly mark your baggage【 C8】 _your address, inside and out. Many of your trips will be during the winter or early spring【 C9】 _ travel is affected by weather. If your flight is【 C10】 _or if you have missed connections for a flight, you should contact a ti
36、cket agent【 C11】 _ assistance. Be sure to call the employer to inform him or her of your delay and your【 C12】 _time of arrival. 29 【 C1】 （ A） prior （ B） proper （ C） prompt 30 【 C2】 （ A） transported （ B） checked （ C） looked 31 【 C3】 （ A） make （ B） take （ C） leave 32 【 C4】 （ A） carrying （ B） fetching
37、（ C） holding 33 【 C5】 （ A） Rest （ B） Dress （ C） Arrange 34 【 C6】 （ A） upon （ B） for （ C） to 35 【 C7】 （ A） immediately （ B） immediate （ C） immediacy 36 【 C8】 （ A） to （ B） for （ C） with 37 【 C9】 （ A） before （ B） when （ C） after 38 【 C10】 （ A） detained （ B） delivered （ C） defaulted 39 【 C11】 （ A） for （
38、 B） in （ C） with 40 【 C12】 （ A） expecting （ B） expected （ C） expectation 七、 PART SEVEN 40 John, Im afraid a few details are still missing in your expenses form. Why did you leave on the 14th this month? Did you go by train as usual? The Accounts Department complains about expenses forms from Deliver
39、y again. The reference number they gave is 75921, and I know its yours. Please be more careful next time. Pete To: Pete Stewart From: John Harris Date: March 26, 2009 Subject: Expenses form Pete, Im sorry for the incomplete form! I went to Cambridge to take a training course on the 14th. And as my t
40、rain was cancelled, I flew there instead. And sorry again for the inconvenience. John TRAVEL EXPENSES FORM No. : 【 K1】 _ NAME: 【 K2】 _ DEPARTMENT: 【 K3】 _ DATE OF TRAVEL: 【 K4】 _ DESTINATION: Cambridge REASON FOR TRAVEL: Training course METHOD OF TRANSPORT: 【 K5】 _ 41 【 K1】 42 【 K2】 43 【 K3】 44 【 K4
41、】 45 【 K5】 BEC商务英语（初级）阅读模拟试卷 117答案与解析 一、 PART ONE 1 【正确答案】 C 【试题解析】 原文提到：课时为 6次 *4小时，两周一次。所以 A项 “持续两周 ”和 B项 “每课 6小时 ”为错误选项。计算可知总课时为 24小时，故答案为 C。 2 【正确答案】 B 【试题解析】 Joe的电子邮件说卡片现在在他 5楼的办公桌上 ，所以 A项 “在失主的办公桌上 ”错误， C项 “在电梯里 ”也不正确，而 Joe是销售部门的员工，所以B项 “卡片在销售部的办公室里 ”是正确的，故答案为 B。 3 【正确答案】 C 【试题解析】 原文提到 WWW wet
42、ting de ew-workshop htm是信用卡付费表格的下载网址，表格要发送给 Reinhilde Grossmann，所以 A项错误，同时可推知 Reinhilde Grossmann是该会议付费适宜的联络人，而不是填表人，故 C项正确， B项错误。答案为 C。 4 【正确答案】 A 【试 题解析】 原文提到： “the sample leafletwill not be available until Friday ”即：直到星期五印刷厂才能把传单印好。所以 A项 “Rain周五可拿到传单 ”是正确答案， B项 “Nancy会在星期五之前把传单取回 ”和 C项 “Rain曾让 St
43、eve告诉 Nancy把传单送到印刷厂 ”都错误，故答案为 A。 5 【正确答案】 B 【试题解析】 原文中提到：由于无法控制的原因，员工食堂今天关闭。由此可知食堂关闭不是预计的。且只是今天关闭，没有说以后的情况，可以排除 A项 “员工餐厅从今天关闭 ”和 C项 “员工餐厅按计划关闭 ”，而 B项 “某些原因导致餐厅今天不能运营 ”符合原文，故为正确答案。 二、 PART TWO 6 【正确答案】 A 【试题解析】 题干意为： Mary Edwards在酒店工作了 10年，感到急需更新她的工作技能。由 “酒店 ”可以判断出她需要该行业方面的知识和技能。原文中只有A项 “酒店与旅游管理 ”符合其
44、要求。本题解题的关键是判断出 hospitality一词的含义。 7 【正确答案】 B 【试题解析】 题干意为： Bruce Costello需要知识技 术来收集和分析关于如何将商品和服务从生产者转移到消费者的信息。由 “收集和分析 ”可以判断出 Bruce Costello需要的是有关调查研究的技能，原文中只有 B项 “市场调研 ”涉及调查，且“商品和服务从生产者到消费者 ”也与营销过程相符。 8 【正确答案】 E 【试题解析】 题干意为： Tom Miller对侧重如下方面促销活动的研究比较感兴趣：广告、个人销售、促销、宣传和包装。由题干关键词 “促销 ”和其后涉及的详细内容很容易锁定答案
45、为 E“促销 ”。 9 【正确答案】 D 【试题解析】 题干意为： Cynthia Taylor的新工作要求撰写与各种因特网营销相关主题的报告的能力。原文中与营销有关的内容有两项。一是 D项 “营销与电子商务 ”，二是 F项 “营销入门 ”。但根据题干关键词 “因特网 ”可知最匹配的是 D项。 10 【正确答案】 C 【试题解析】 题干意为： Anne Davis的工作涉及产品计划、需求鉴定、产品规格、原型开发和产品开发经济学。由此可判断出 Anne Davis的工作主要围绕着产品设计进行，所以可以确定答案为 C项 “产品设计与开发 ”。 三、 PART THREE 11 【正确答案】 E 【
46、试题解析】 题干意为：这个公司的产量大约是其销售量的两倍、退货量的三倍。根据图表，产量大约为销售量两倍的公司分别是 A公司和 E公司，再根据题干中退货量的提示，可以排除 A公司， E公司符合题意，故答案为 E。 12 【正确答案】 G 【试题解析】 题干意为：本公司的销售量超过了它的产量，但是其退货量与产量相当。根据图表，销售量超过产量的公司为 D公司和 G公司，再根据退货量与产量相当，可以排除 D公司，故答案为 G。 13 【正确答案】 B 【试题解析】 题干意为：这个公司生产的产品量高于销售的 产品量，同时，其产量等于销售量和退货量的总合。根据图表，有多个公司的产量高于销售量，分别为 A、
47、 B、 C、 E、 F，再根据销售量与退货量之和与产量的关系，可以锁定答案为B公司，故答案为 B。 14 【正确答案】 F 【试题解析】 题干意为：这个公司的数据表明，其产量高于销售量，但是没有客户退货。根据后一个信息点 “没有顾客退货 ”可以很容易从各图表中确定 F为答案。 15 【正确答案】 H 【试题解析】 题干意为：产量与销售量相等，但是退货量相当于产量的 1 3。根据产量与销售量相等可以找出该公司为 H公 司，同时其退货量为产量的 1 3，与题干相符。故答案为 H。 四、 PART FOUR 16 【正确答案】 A 【试题解析】 题干意为：充分利用免费媒体宣传有益于你的生意。原文第一
48、段第一行提到 “你的生意中发生任何值得注意的事情时，给媒体发一份新闻稿。这种方法是为了获得可能的免费媒体宣传。 ”这是作者提到的第一个提高零售销售量的方法，题干与其吻合，故答案为 A。 17 【正确答案】 B 【试题解析】 题干意为：你的零售商店应该为顾客提供上课和开会的场地。原文第二段第六行提到 “考虑在你的零售商店里开 设课程、召开会议或其他网络活动。用独特的促销方式让大众了解你的声音。 ”由此可知，商店提供的是有利于自身宣传的课程和会议，而不是为大众提供上课和开会用的场地，故题干是错误的，答案为 B。 18 【正确答案】 C 【试题解析】 题干意为：定价时考虑成本就够了。原文第一段第五行
49、提到 “在购货和定价时，要确保考虑到商品的成本以及你的零售店在这个价格点能够盈利。 ”文中只提到成本这一个因素，但是没有说只考虑成本就够了，所以题干的内容原文没有提及，故答案为 C。 19 【正确答案】 A 【试题解析】 题干意 为：价格的制定应满足买家和卖家两方的利益。文中第一段第九行提到 “你的商品价格要有竞争力，但是也仍然要让你能够盈利。归根到底，最恰当的价格应该是顾客愿意为商品所支付的价格。 ”由此可看出作者提到了两方面，一是价格要能够保证商家有利可图，二是要保证不会高到顾客不愿购买商品；所以题干的叙述与原文相符，故答案为 A。 20 【正确答案】 A 【试题解析】 题干意为：对录像资料可以进行创造性的安排以促销商品。原文第二段第三行提到 “使用照明技术和创新的录像去吸引顾客。 ”由此可推知，题干与此相符，故答案为 A。 21 【正确答案】 B 【试题解析】 题干意为：改善销售最重要的办法是设计店面。原文
