1、BEC商务英语（初级）阅读模拟试卷 97及答案与解析 一、 PART ONE 1 Business Club Annual Dinner Tickes on sale from next week Advance purchase essential （ A） The ticket for the dinner is free. （ B） You must have ticket for the dinner. （ C） Tickets are now on sale. 2 The Production Manager must find out （ A） who is packing the
2、 goods. （ B） which goods are damaged. （ C） how the goods are packed. 3 Accounts Clerk Wanted 12,000 per year. Experience an advantage. Full training provided. Immediate availability essential. Call 01636-619432 now. Applicants for the above post （ A） need previous experience of this work. （ B） shoul
3、d be qualified already in this work. （ C） must be able to start work straightaway. 4 FINANCE DEPARTMENT RELOCATION Fridays meeting is compulsory for all Finance staff; others welcome to attend for information. （ A） The meeting is about something which affects only one department. （ B） Staff in all d
4、epartments should attend the meeting. （ C） Finance will announce at the meeting which departments will relocate. 5 All prices shown are inclusive of any promotional offer and tax at the current rate. （ A） The price on the item is the final selling price. （ B） Tax will be added to the item price at p
5、oint of sale. （ C） The current promotional offer is free of tax. 二、 PART TWO 5 Look at the notice below. It shows a list of stands at a trade fair. For questions 6-10, decide which stand(A-H)each person needs to visit. For each question, mark one letter(A-H)on your Answer Sheet. Do not use any lette
6、r more than once. TRADE FAIR STANDS A CIP System: Internal Telephone Systems B Bertix plc: Top-of-the-Range Portable Computers C Aurora Ltd: Hands-Free Mobile Phones for Vehicles D Fast Co Ltd: Distribution Services E Tops Recruitment Agency: Specialists in Management F HTML Ltd: Website Marketing a
7、nd Internet Advertising G Journey. com: Travel Agency for the Business Executive H FTA: Finance for Training 6 Sally Green imports computer hardware and needs a company to transport it from the port to her chain of stores. 7 In order to obtain an advanced business qualification, Paul White has to ta
8、ke a year off work without pay, and is looking for funding. 8 John Brown is buying new vans for his service engineers and wants to be able to contact them at any time. 9 When travelling on business, Ben Smith needs to be able to write letters, send emails and analyze data. 10 Sophie Jones wants prof
9、essional help in finding good candidates for senior posts in her computer software company. 三、 PART THREE 10 Look at the chart below. It shows the record of injuries in an industrial company during the eight years from 1994 to 2001.Which chart does each sentence(11-15)describe?For each sentence, mar
10、k one letter(A-H)on your Answer Sheet.Do not use any letter more than once. Days lostInjury Record 11 There was a record number of injuries but only a slight increase in the amount of time lost. 12 Time lost was up on previous years with a record amount of time required for medical treatment. 13 The
11、re were very few serious injuries but many minor injuries, which meant that medical treatment was up 300% on the precious year. 14 The number of serious injuries was well down on the previous year but the need for medical treatment doubled. 15 Time lost through injury was half that of the previous y
12、ear as was the number of serious injuries. 四、 PART FOUR 15 Read the article below about a talk on Customer Relationship Marketing. Are sentences 16-22 Right or Wrong? If there is not enough information to answer Right or Wrong , choose Doesnt say. For each sentence(16-22), mark one letter(A, B or C)
13、on your Answer Sheet. With over 1,000 published newspaper articles, three successful books and his current job as Chairman of his own marketing consultancy, Swan Partners, Richard Swan is well qualified to lecture on marketing. At the industrys recent annual conference, he focused his talk on Custom
14、er Relationship Marketing(CRM). According to Swan, existing customers are between three and eight times more likely to buy than a non-customer with the same profile, so increasing customer loyalty is important: if you record the measurements of someones jeans, next time you can offer them a pair tha
15、t fit exactly; note which hotel guests ask for ice in their drinks and produce it next time they visit. Although it is essential for effective CRM to record customer information on a good computer database, the real skill is in interpreting what your customers tell you and knowing what promises they
16、 think you have made. Swan believes that success requires an equal mix of market research, delivering what the customer expects, finding any weak areas in the system and asking customers for their after sales opinions and suggestions. “But“ he wants, “approach CRM with care. If you cant measure cust
17、omer response, then its better to keep to more traditional marketing methods. “ 16 In addition to being an author, Richard Swan is actively involved in the business world. （ A） Right （ B） Wrong （ C） Doesnt say 17 Swan Partners are the market leaders in delivering CRM. （ A） Right （ B） Wrong （ C） Does
18、nt say 18 One aspect of Swans talk was to explain the advantages of developing a solid customer base. （ A） Right （ B） Wrong （ C） Doesnt say 19 Swan believes the CRM approach is best suited to service industries. （ A） Right （ B） Wrong （ C） Doesnt say 20 Having the right technology is the most importa
19、nt component of successful CRM. （ A） Right （ B） Wrong （ C） Doesnt say 21 In Swans opinion, achieving company growth depends on a combination of several factors. （ A） Right （ B） Wrong （ C） Doesnt say 22 Swan thinks all companies should move from old-fashioned marketing to CRM. （ A） Right （ B） Wrong （
20、 C） Doesnt say 五、 PART FIVE 22 Read the article below about the executives report. For each question(23-28)on the opposite page, choose the correct answer. Mark one letter(A, B or C)on your Answer Sheet. Chief Executives Report Bennetts has remained the regions leading catalogue retailer in last twe
21、lve months. The company had distributed around five million catalogues, a figure which is unchanged from the previous year, and we now have 98 stores, an increase of twelve. As was widely reported in the media, merger negotiations with another catalogue retailer ended without mutual agreement. It is
22、 true that this has been a difficult year, with a fall in trading profits, largely resulting from weaker consumer spending, but not helped by disappointing productivity levels in the stores. It is also a cause of worry that production costs are continuing to rise. However, changes in the way we deli
23、ver to stores have led to considerable savings. With the aim of improving customer service and shopping convenience, we have introduced a number of new services in the last twelve months. Shopping by internet was added to the existing telephone ordering facility, and the initial response to this has
24、 been good. In stores, there are now information screens for customers to check the availability of goods they want to purchase. Together with other existing systems, it will reduce queues and tell store customers when their orders are ready for collection. Thus far, this is giving positive results.
25、 Another change has been the placement of the traditional and modern catalogues with in a single catalogue. As a result, customers who used the Modern catalogue now have over 30% more products to choose from, despite us dropping the less popular lines. Annual printing costs already show the benefit
26、of this move, and sales are expected to start growing within the next year. We have to change our plans for the coming year. It is clear that shoppers expect staff on stores to be both friendly and efficient. A major programme to raise standards will be introduced at once, while the planned improvem
27、ents to store facilities will be delayed for twelve months. The proposed interactive TV shopping service will not receive the go a-head, and neither will the planned redevelopment of the corporate headquarters. Bennetts is changing fast, and we are confident that the newly appointed members of the m
28、anagement team will help us to improve sales within the next twelve months, even if there is no recovery in the economic climate. Our aim is to spend this time making sure that the company is as efficient as possible, and to delay our strategy of considering mergers and takeovers. 23 In the last yea
29、r Bennetts has （ A） opened a number of new stores. （ B） merger with another catalogue company. （ C） increased the number of catalogues it delivers. 24 One improvement in the last year is that Bennetts has managed to （ A） spend less on manufacturing. （ B） increase productivity. （ C） reduce distributi
30、on costs. 25 As a result of developments in the last year, customers can now （ A） find out if goods are in stock before ordering them. （ B） collect their orders without queuing in the stores. （ C） order goods by telephone as well as in stores. 26 Replacing two catalogues with one has meant that （ A）
31、 all the lines from both catalogues are available. （ B） the catalogue has now become cheaper to produce. （ C） sales from the stores are already increasing. 27 Bennetts main aim for next year is to improve （ A） home shopping facilities. （ B） the facilities at head office. （ C） customer service in the
32、 stores. 28 Bennetts is hopeful about the future because （ A） it expects the economic situation to improve. （ B） it has made changes to its management team. （ C） it is planning to take over other companies. 六、 PART SIX 28 Read the new report below. Choose the correct word to fill each gap from A, B
33、or C . For each question(29-40), mark one letter(A, B or C)on your Answer Sheet. Since Burnabys Leather Goods was made in 1994, the company has reported one success story after another. The company, which has become known for its【 C1】_ leather goods,【 C2】 _its new collection last month at the Mayfai
34、r Hotel in London. It was【 C3】 _by more than 300 people. For the first time, the collection included smaller【 C4】 _such as purses, wallets and gift sets. The【 C5】 _of Bumabys success is the strength of the sales team, and it is【 C6】 _that by the end of this year there could be well【 C7】 _three thous
35、and salespeople world-wide selling Bumabys products. To reward the top sellers, Bumabys is【 C8】 _them an all-expenses-paid trip to Las Vegas in America in July. Managing director Peter Jones says that the five-day holidays will【 C9】 _all flights as well as meals and hotel accommodation. Trips to the
36、 top shows and the Grand Canyon will also be organized. Mr. Jones says that the offer has had an enthusiastic response from the sales force, and will make a continued increase in sales. The restructuring of the companys price range, which has【 C10】 _in 70% of their goods now being priced under 30, w
37、ill also【 C11】 _sales. The new price range is【 C12】 _at customers with a few spare pounds in their pockets making an impulse purchase. 29 【 C1】 （ A） performance （ B） quality （ C） product 30 【 C2】 （ A） launched （ B） began （ C） headed 31 【 C3】 （ A） met （ B） accompanied （ C） attended 32 【 C4】 （ A） part
38、s （ B） components （ C） items 33 【 C5】 （ A） mystery （ B） secret （ C） puzzle 34 【 C6】 （ A） estimated （ B） guessed （ C） counted 35 【 C7】 （ A） over （ B） more （ C） increase 36 【 C8】 （ A） offering （ B） offers （ C） offered 37 【 C9】 （ A） contain （ B） combine （ C） include 38 【 C10】 （ A） caused （ B） resulted
39、（ C） finished 39 【 C11】 （ A） improve （ B） expand （ C） heighten 40 【 C12】 （ A） aimed （ B） pointed （ C） sent 七、 PART SEVEN 40 Read the memo and the leaflet below. Complete the form on the opposite page. Write a word or phrase(in CAPITAL LETTERS)or a number on lines 41-45 on your Answer Sheet. Memo Fro
40、m : Caroline Booth, Administration To : Peter Sparks, Purchasing Re: Printing calculators Now that each of our five departments has to keep careful financial records, please buy five printing calculators, plus one spare. Choose a model that has tax and euro functions(see attached). No need to open a
41、n account with these suppliers: pay COD, but insist the goods are sent within three days of receipt of our order. Xenon P23-DE printing Calculator Square root and % keys Tax and euro functions Thousands-separator Datem FR620 TER Printing calculator Thousands separator Square root and % keys VAT tax
42、function Pi-E2005-euro printing Calculator Square root and % keys Angled display for easy viewing Two-colour printing Denton Desktop 345462 printing Calculator Angled display Euro function Thousands-separator ORDER FORM Model make and number:【 K1】 _ Special feature required:【 K2】 _ Quantity:【 K3】 _
43、Payment method:【 K4】 _ Delivery:【 K5】 _ 41 【 K1】 42 【 K2】 43 【 K3】 44 【 K4】 45 【 K5】 BEC商务英语（初级）阅读模拟试卷 97答案与解析 一、 PART ONE 1 【正确答案】 B 【试题解析】 “You must have ticket for the dinner”“必须凭票入场 ”。 2 【正确答案】 C 【试题解析】 “how the goods are packed ”“产品包装情况如何 ”。 3 【正确答案】 C 【试题解析】 “must be able to start work straigh
44、taway”“需要立即可以到岗 ”。 4 【正确答案】 A 【试题解析】 “The meeting is about something which affectsonly one department ” “该会议只涉及一个部门 ”。 5 【正确答案】 A 【试题解析】 “The price on the item is the final sellingprice 所示商品的价格是最终的销售价。 ” 二、 PART TWO 6 【正确答案】 D 【试题解析】 题目意为： Sally Green经营进口电脑软件业务，需要找一家可以提供运输服务的公司，以便将进口的货物从港口运至销售经营场所 (
45、连锁店 )。 7 【正确答案】 H 【试题解析】 题目意为：为了取得高级商务资质， PaulWhite需要全脱产学习一年，这期间他没有工作收入，应该怎么办 ?相关选项只有一个 H： Finance for training，意为 “培训资助 ”。 8 【正确答案】 C 【试题解析】 题目意为： John Brown准备购买一些小货车供他公司的售后工程师使用，他需要随时与他的工程师们保持联系。选项 C： Hands-FreeMobile Phones for Vehicles意为 “车用免提无线电话 ”。 9 【正确答案】 B 【试题解析】 题目意为：出差时， Ben Smith需要能够写字、收
46、发电子邮件和分析数据的工具。答案选项 B： Top-of-theRange Portable Computers，高端的便携式电脑。 10 【正确答案】 E 【试题解析】 题目意为： Sophie Jones寻求专业帮助寻找公司高级职位的合适人选。答案选项 E： TopsRecruitment Agency： Specialists in Management意为高级人才选拔机构：管理专业人才，正是问题所要求的。 三、 PART THREE 11 【正确答案】 D 【试题解析】 题目关键词 a record number of injuries，图表显示 1997年受伤人数达到最高。 12 【
47、正确答案】 H 【试题解析】 从题目关键词 Time lost was up 0n previousyears可知。 2001年损失的时间最多，同时也是医疗救治花费时间最长的一年。 13 【正确答案】 C 【试题解析】 从题目关键词 very few serious injuries可知，受伤人数少的年份是1995和 1996，但医疗救治比上一年上涨 300的只有 1996年。 14 【正确答案】 E 【试题解析】 题目关键词从 “serious injurieswell downon the previous year” 可知 ，受伤人数比前一年下降的年份有 1995， 1996， 1998
48、， 2000，但是医疗治疗翻倍的只有 1998年。 15 【正确答案】 B 【试题解析】 从题目关键词 “Time lost through injurywas half that of the previous year ”可知消耗的时间是前一年的一半的年份是 1995和 1999，但是 the number of serious injuries受伤的人数符合题意的只有 1995年。 四、 PART FOUR 16 【正确答案】 A 【 试题解析】 从文中提到的 “his current job asChairman of his own marketing consultancy”可知，
49、他目前的工作是营销顾问的主席。 17 【正确答案】 C 【试题解析】 文中没有提及。 18 【正确答案】 A 【试题解析】 文中提到 “According to Swan， existingcustomers are between three and eight times morelikely to buy than a non-customer with the sameprofile， so increasing customer loyalty isimportant” ，表明保留一名老顾客至关重要。 19 【正确答案】 C 【试题解析】 文中没有提及。 20 【正确答案】 B 【试题解析】 文中提到 “the real skill is in interpretingwhat your customers tell you and knowing whatpromises they think you have made ”。表明真正的技能是能诠释你的
