1、BEC商务英语（高级）口语模拟试卷 31及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 Task Sheet for Candidate A Task Sheet 1 A: Marketing research: the importance of research to the company before taking action B: Selling Tactice: the ways involved in promoting selling C: Training across cultures: the importance of le
2、arning different cultural responses to management education Task Sheet for Candidate B Task Sheet 2 A: Sales promotion: how to measure promotional effectiveness B: Job interview: how to make a successful interview as a candidate C: Customer Service: how to build business to customer loyalty 二、 SECTI
3、ON 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 Cooperation for a New Business Your company is
4、 international and very famous for chocolates. The CEO of another famous company wants to cooperate with your company in the breakfast cereal business. You have been asked to give your ideas on whether to start this business or not. Discuss, and decide together: What kind of information you should k
5、now when you make the decision? What you are planning to do if you decide to start this business? BEC商务英语（高级）口语模拟试卷 31答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 Interviewer: Now, I will give each of you three topics. You will have to choose one from them, prepare for it in one minute and ta
6、lk about it for one minute. OK? Liu Juan, here are your topics. And here are yours, Fan Bin. You can make notes on the paper I gave you during your preparation. All right. Liu Juan, which topic are you going to talk about? Liu Juan: Id like to talk about A: Marketing Research. Interviewer: OK. You h
7、ave one minute to talk. Fan Bin and I will listen to you. Fan Bin, after Liu Juans talk, you have to ask her a question. Now, Liu Juan, you may start. Ill stop you at the end of one minute. Liu Juan: Marketing research is very important to a company. As we know, marketing managers should meet the ne
8、eds of customers. If not, they will be punished severely by market. But some marketing managers are isolated in company offices and far from potential customers. They cannot keep up with all of the changes taking place in their markets. Marketing research can solve this problem. It can get informati
9、on about potential customers in order to guide marketing decisions. Through marketing research, managers can learn what customers think about and how they behave under some conditions. And defining the problem is the most important in the research process, because the best research job on the wrong
10、problem is a wasted effort. Managers can make decisions and take actions according to research findings, which will help managers make effective marketing strategy planning. Thus company can avoid wasting time and money caused by wrong decisions without research. Interviewer: Thank you. Its time. No
11、w, Fan Bin, what is the question youd like to ask Liu Juan? Fan Bin: Liu Juan, could you give us some methods for obtaining information about customers when marketing research is made? Liu Juan: Well, questioning and observing are two basic methods for getting information about customers. Interviewe
12、r: OK. Now, Fan Bin, its your turn. Which topic have you chosen, please? Fan Bin: Sales promotion. Interviewer: OK. You have one minute to talk. Liu Juan and I will listen to you. Liu Juan, after Fan Bins talk, you have to ask him a question. Now, Fan Bin, you may start. Ill stop you at the end of o
13、ne minute. Fan Bin: Promotion is a very important activity. in business that encourages the purchase of goods and services. It can provide information, stimulate demand and highlight values. A haunting question is how well the program of promotion works. Sometimes we are not sure whether promotion a
14、ctually caused increased sales. Perhaps there are a lot of variables which have great impact on sales, however, in my opinion, the direct-sales approach is the most desired way to measure promotional effectiveness. And other indirect methods can also be used. Measuring potential customer readership
15、is one way to measure effectiveness of sales promotion. In other words, we should know how many people actually saw the promotion and were aware of it? Researchers can send questionnaires to people to see what they can remember about the advertising program, such as the brand name, the .price, and h
16、ow it is used. Informing and impressing customers with advertisements is a very effective way to sales. Interviewer: Thank you. Time is up. Now, Liu Juan, what is the question youd like to ask Fan Bin? Liu Juan: You mentioned a lot of variables which affect sales. Could you list some? Fan Bin: Price
17、, competitors actions, economic conditions, or change in consumer tastes will influence the sales. Interviewer: Thank you. 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the thre
18、e below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 Interviewer: Well, Yang Yan and Yon Ming, the last part of this speaking test is a discussion task. Your discussion topic is on this task card. You have about 30 seconds to read it carefully. After you have r
19、ead the task, you will have a discussion on the given topic. Your discussion time is around three minutes. OK? Now read your task card. Well, can you start your discussion now? Im going to listen to you and then ask you to stop at the end of three minutes. Yang Yan: Well, in my opinion, we should do
20、 several things before we decide whether to start the business or not. Most importantly, we should make a study of our cooperative company such as in what kind of business he engages and his sales. Then, we need to know whether the breakfast cereal business is very potential. I dont think its a very
21、 attractive market since many people, for example, Chinese people in many cities, like to eat some nutritional foods in the morning in order to be energetic. Yan Ming: Well, I think we should do a lot of things ahead as well. Besides those things, we need to know whether our company has the ability
22、to explore this market or not. I think, our company is quite famous for chocolate. We can take advantage of this and push some new, products. However, I dont agree with you that the breakfast cereal market is not quite attractive because nowadays the demand for convenience foods has increased. Many
23、people want to save time. Hence, breakfast cereal is really a good choice. Yang Yan: I dont agree. Many Chinese foods are very easy and quick to make, too. Yah Ming: But many people in China have gradually accepted the breakfast cereal foods as well. And if we start this business, we shouldnt only a
24、im at Chinese people for our company is an international company. Many European people and American always eat bread with milk. Therefore, the breakfast cereal foods will interest them and meet their needs. Yang Yan: Ok, if our customers are not only Chinese customers, I agree to begin this business
25、. After we start business, do you have any good ideas for the business? Yan Ming: Because there are many kinds of cereal products displayed in the supermarkets now, our products should be new and more attractive so as to be competitive. In my opinion, first of alt, we should clearly divide our marke
26、t into five zones: Europe, Asia and Australia, Latin America, North America, and Africa and the Middle East according to their dietetic habits. Yang Yan: Right, I agree. At the same time, we should produce those breakfast cereal products on the basis of health and nutritional concerns because more a
27、nd more people nowadays pay attention to the nutrition of the foods more than other things. Yan Ming: Yea, some people even attach importance to ingredients rather than taste. Interviewer: Do you think that breakfast cereal foods are healthy for you? Yan Ming: I think they are convenient, healthy an
28、d tasty. Meanwhile, there are various ways to eat them. Sometimes, I put some breakfast cereal crisps in milk or in porridge. Sometimes, I eat them only. The cereal foods include many healthy ingredients. Yang Yan:For me, I dont think theyre as healthy as traditional Chinese foods. Although they inc
29、lude many healthy ingredients, there are also additives in them which are not very healthy for people. But I should admit that theyre more convenient. Interviewer: Do your parents or elder people in your family like to eat cereal foods for breakfast? Yah Ming: My parents like them but not very much.
30、 They eat them sometimes. Ive been abroad for a long time. I find that no matter whether children or elder people abroad like breakfast cereal foods very much. Yang Yan: My parents like them and they eat them sometimes. They think that the breakfast cereal foods are very nutritious. Interviewer: Thank you, Yang Yah and Yan Ming. That is the end of the speaking test.
