1、BEC商务英语（高级）口语模拟试卷 77及答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 Changing topic 改变话题 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 min
2、ute. You have 1 minute to prepare your ideas. 2 Marketing: how to evaluate the effectiveness of a companys website. 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then
3、about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 Agreeing 表示赞同 BEC商务英语（高级） 口语模拟试卷 77答案与解析 一、 SECTION 1 INTERVIEW (ABOUT 3 MIN) 1 【正确答案】 If I could just touch on. 【知识模块】 口语 二、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In
4、this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 2 【正确答案】 Suggested answers: a It can be difficult to evaluate the effectiveness of a comp
5、anys Website. However, we need to be able to assess a companys website, if we want to improve companys website service. There are several criteria for measuring how good the websites are. To qualify for an effective website, a companys website must meet the criteria as follows. First, I think a good
6、 website needs to have a good database. With a good database, a website can provide quick and sufficient information. Based on information provided by the website, we can analyze past customer behavior to anticipate customers needs. b In addition to a good database, a good website need to have a goo
7、d access, thus allowing suppliers and customers controlled access to the data they need. A good website needs to have a great ability to offer goods and services to the consumers over the web. It can present goods effectively, take orders and invoice on line. This means improve margins for the busin
8、ess and a faster, more responsive service for customers. A company can build, through effective website, its reputation on personal service and high quality products. c With a good database and website, a good website also needs to have a cost-effectiveness. To keep its high efficiency the website n
9、eeds to have a very low running costs. If we want to provide 24-hour website service/backup, and if we need to keep up-to-date with technical advances to tackle the potential systems failures (viruses), we will have to take on more expenses. So, we will have to take cost effective way of running web
10、site, so as to bring the best possible profits or advantages for the lowest possible costs. 【试题解析】 database数据库，资料库。 effectiveness实际效果，战斗力，有效力。 invoice开发票。 cost-effectiveness成本效率。 high efficiency高效，高效能。running cost日常费用，连续成本。 backup备份，后备。 【知识模块】 口语 三、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of
11、 the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 3 【正确答案】 I agree that. I would go along with you on that 【知识模块】 口语
