1、BEC商务英语（高级）口语模拟试卷 97及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Deal with crises: how to deal with different kinds of crises B Plan a project: what is imp
3、ortant when planning a project C Setting up a new branch: what should be considered when setting up a new branch 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then abo
4、ut 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss t
5、he topic with your partner. After that the examiner will ask you more questions related to the topic. For two candidates Conducting an Effective Performance Appraisal Your company is going to evaluate the performance of sales representatives. You have been asked to make recommendations on how to mak
6、e the performance appraisal effective. Discuss and decide together: who would be chosen to evaluate the performance of sales representatives what should be evaluated and why. For three candidates Conducting an Effective Performance Appraisal Your company is going to evaluate the performance of sales
7、 representatives. You have been asked to make recommendations on how to make the performance appraisal effective. Discuss and decide together: who would be chosen to evaluate the performance of sales representatives what should be evaluated and why what is the result if the same criteria are applied
8、 to all sales representatives. BEC商务英语（高级）口语模拟试卷 97答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to pre
9、pare your ideas. 1 【正确答案】 A Deal with crises; how to deal with different kinds of crises When dealing with crises, a quick reaction is very necessary. Giving the relevant response through the mass media can ensure that the public get the accurate and authoritative information and avoid rumours. Seco
10、nd, knowing the real reason of a crisis is another important factor. By finding out the cause, we can eliminate peoples speculation and doubt and put the loss to the minimum. The last important factor you should consider is your attitude, namely whether you are honest and sincere. This is an effecti
11、ve channel to remedy companys image and ask for customers forgiveness. B Plan a project; what is important when planning a project When planning a project, the first and foremost thing you should do is introducing the project. If your staff understand you intention, they may come up with good ideas
12、for the plan, so you can make a more comprehensive and feasible plan. Secondly, we should provide procedures of the project. In this way, employees can be spurred to well prepare for the project with the hope of harvesting the benefits. But dont forget to keep your promises when all the tasks are do
13、ne. Thirdly, we must bear in mind that there are always some problems we will encounter. If we can think of some problems in advance and take necessary measures to prevent them, we can avoid many wastes in time, money and labour. C Setting up a new branch; what should be considered when setting up a
14、 new branch In the first place, when a company opens a new branch, the top thing is selecting the site location. You must investigate whether it is the centre of market demand, the availability of labor force and economical transportation should also be considered in advance. Meanwhile, you should m
15、ake market research before you start up a new branch. Questions such as whether there exists a niche market, whether your investment can make a profit, will decide the expansion potential of your company. Lastly, its of great importance to consider local consumption level. If their purchasing power
16、is so strong enough, then you can $et up a new subsidiary to meet customers further needs. If the case is opposite, you should take it carefully. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an exampl
17、e of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: You see, our company is going to evaluate the performance of sales representatives. To make the performance appraisal effective, the
18、 choice of raters is crucial. B: Yes, thats important. In my opinion, external customers are in a good position to evaluate sales representatives and can observe much sale-related behaviour. A: Besides, if sales representatives performance review includes customers survey data, the customers tend to
19、 be more satisfied, and the business performance tends to be better. B: Thats for sure. A: Undoubtedly customers are one of the appraisers. But have you ever hit upon such an idea, the combination of various raters? For example, if customer appraisal is used along with self-appraisal, the performanc
20、e appraisal will surely be more objective and beneficial. B: Definitely, since self-appraisal gets the individual involved in the review process. So when setting a future performance goal, it will be more acceptable and fair for both manager and the sales representatives to establish it jointly. A:
21、In fact, jobs are multifaceted and different eyes see different aspects. To make evaluation effective and accurate, wed better get input from as various angles as possible, such as supervisors, peers, customers and the like. B: I couldnt agree more. As to what should evaluate, I tend to evaluate sal
22、es representatives accomplishments. Since evaluating a salesperson on the basis of their sale volume involves less subjectivity and therefore may be less open to bias. Besides results appraisal can directly align the employees goal with the organisational goal. A: It may be a good idea. But if the s
23、ame criteria apply to sales representatives who have extremely bad market, it would be unfair to hold these employees accountable for results caused by external factors. There are sometimes circumstances beyond control. B: Yes, thats why we need to consider the role of market when establishing different fair criteria.
