1、专业英语八级（听力）模拟试卷 117及答案与解析 SECTION A MINI-LECTURE In this section you will hear a mini-lecture. You will hear the mini-lecture ONCE ONLY. While listening to the mini-lecture, please complete the gap-filling task on ANSWER SHEET ONE and write NO MORE THAN THREE WORDS for each gap. Make sure the word(s)
2、 you fill in is (are) both grammatically and semantically acceptable. You may use the blank sheet for note-taking. You have THIRTY seconds to preview the gap-filling task. 0 How to Study English in Your Dream: the Theory I. Introduction A. Connections among English study,【 T1】 _【 T1】 _ B. Two relate
3、d fields: foreign language acquisition 【 T2】 _psychology【 T2】 _ II. English Study A. Human Beings: to get all kinds of information by five senses B. Seeing: to【 T3】 _ 83.3% of all information【 T3】 _ vision has【 T4】 _【 T4】 _ the more visualized and【 T5】 _, the better memorized【 T5】 _ C. Daydreams: to
4、 serve better than visualized lessons because you can live your past experience repeatedly you can apply to all senses【 T6】 _ or not【 T6】 _ D. Other techniques: to magnify, minify,【 T7】 _, etc.【 T7】 _ closely related to【 T8】 _【 T8】 _ very professional topics III. Dream: a(n)【 T9】 _ of living experie
5、nce and imagination【 T9】 _ A. Imagination is a(n)【 T10】 _【 T10】 _ B. Living experience is the collection of memories 【 T11】 _ of ones own experience begins as a person【 T11】 _ could remember things C. Imagination can greatly improve English study IV. Review A. English study to be enhanced by【 T12】 _
6、 through five senses【 T12】 _ B. Living experience: collection of memories C. Dream: composed of imagination and living experience D. Dream goes with sub-consciousness imagination can【 T13】 _【 T13】 _ and fantasy matches with consciousness V. Conclusion You can have a dream in【 T14】 _ with:【 T14】 _ A.
7、 A good preparation of living experience B. A【 T15】 _ into vivid imagination in your mind【 T15】 _ 1 【 T1】 2 【 T2】 3 【 T3】 4 【 T4】 5 【 T5】 6 【 T6】 7 【 T7】 8 【 T8】 9 【 T9】 10 【 T10】 11 【 T11】 12 【 T12】 13 【 T13】 14 【 T14】 15 【 T15】 15 Developing an Advertising Campaign Generally speaking, four major s
8、teps are involved in the development of an advertising campaign. I.【 T1】 _ and analyzing the advertising target【 T1】 _ A. Have【 T2】 _ of your advertising target【 T2】 _ critical: it is the【 T3】 _ of other steps【 T3】 _ B.【 T4】 _ to develop an information【 T4】 _ base for the campaign II.【 T5】 _ the adv
9、ertising platform【 T5】 _ Advertising platform refers to the selling points which an advertiser thinks are important to【 T6】 _.【 T6】 _ One of the best ways to determine what the selling points are is through【 T7】 _.【 T7】 _ III. Developing the media plan A. Formulation of a media plan involves the【 T8
10、】 _ of exact media【 T8】 _ time arrangement with each medium B. Factors to be considered in this step include characteristics of【 T9】 _【 T9】 _ the【 T10】 _ of media【 T10】 _ the【 T11】 _【 T11】 _ IV.【 T12】 _【 T12】 _ A Execution of an advertising campaign requires much planning and【 T13】 _【 T13】 _ B. Deta
11、iled【 T14】 _ are required to ensure everything【 T14】 _ is done on time C.【 T15】 _ of the quality of work is also necessary【 T15】 _ to make improvements 16 【 T1】 17 【 T2】 18 【 T3】 19 【 T4】 20 【 T5】 21 【 T6】 22 【 T7】 23 【 T8】 24 【 T9】 25 【 T10】 26 【 T11】 27 【 T12】 28 【 T13】 29 【 T14】 30 【 T15】 专业英语八级（
12、听力）模拟试卷 117答案与解析 SECTION A MINI-LECTURE In this section you will hear a mini-lecture. You will hear the mini-lecture ONCE ONLY. While listening to the mini-lecture, please complete the gap-filling task on ANSWER SHEET ONE and write NO MORE THAN THREE WORDS for each gap. Make sure the word(s) you fil
13、l in is (are) both grammatically and semantically acceptable. You may use the blank sheet for note-taking. You have THIRTY seconds to preview the gap-filling task. 0 【听力原文】 How to Study English in Your Dream: the Theory Good afternoon. Today we are going to discuss how to study English in your dream
14、. Firstly, let me give a brief introduction focusing on connections among English study, imagination, and dream. As this is an ongoing research concerning at least two professional fields, respectively, Foreign Language Acquisition and Cognitive Psychology, which are not that easy to be perceived wi
15、thout a certain amount of basic knowledge. Thus, I will try my best to explain how dreams affect language learning. Human Beings receive all kinds of information by five senses seeing, hearing, smelling, touching, and tasting. According to reliable census, of all information, 83.3% is taken by seein
16、g, 11% by hearing, 3.5% by smelling, 1.5% by touching, and only 1% by tasting, from which we can see that vision has vital importance in receipt of data. Therefore, the more visualized and vivid the content is, the more impression it would leave you, the more solidly you would lock it up in your mem
17、ory. That best explains why most people prefer multimedia rather than text book along in English learning. Although seeing and hearing together absorb 94.3% of all information, and this can be simply achieved by visualized lessons given by the modern technology, such as, video both on tape and on li
18、ne, TV, and so on, imagination, or better still, daydreams, that is a mere imagination that floats in your mind normally without any deliberate purposes while being fully in consciousness, usually serve better, for you can easily utilize all your senses for the acquirement of new knowledge. It is mo
19、re like playing a movie in your mind: not only can you live your past experience over and over again but also apply to all your senses available or not in order to engrave what you would like to learn deeply upon your heart. According to the theory given above the application of all senses in imagin
20、ation, in this case you are supposed to hear how sweet the woman asking for the coffee sounds, to see how lovely the waiters smile look, to feel how hot the coffee is, to taste on the surface of your tongue the remaining fragrance of the black coffee with a teaspoonful of sugar. It is pretty much si
21、milar to watching a movie. The only difference between movie and imagination is that by watching a film, you only see and hear what people do and say. Although that means, that 94.3% of all information is received, you never know the coffee is hot and the perfume smells nice unless the woman or the
22、waiter tells you how hot and how nice. Every time, someone offers you a cup of coffee, you might replay “Please, and with a teaspoonful of white sugar in it. Thank you.“ Although you may prefer no sugar in it, it just somehow becomes an instinctive reaction. Whenever familiar signals received, you r
23、espond naturally without even thinking about the answer. That is how people acquire their first and second language since very early age. There are few other techniques to enhance the imaginative effect, such as, magnifying, minifying, exaggerating, and etc. Although they are closely related to deve
24、lopment of imagination, they are too professional to be included here. According to the definition of dream by Freud, dream is the combination of living experience and imagination. We can see that imagination is a part of dream. We just proved how imagination works with English study through five se
25、nses. Now let us concentrate on the living experience which takes another part in dream. Literally speaking, living experience is actually nothing more than what you have experienced. As long as one could remember things, he commenced to accumulate his own experience. We have already known that drea
26、ms consist of imagination and living experience of both past and presence. That living experience is the collection of memories: that through five senses imagination can greatly improve English study. However, there is a slight difference between imagination in a dream and that in fantasy, the forme
27、r being controllable by consciousness while the latter by sub-consciousness.In another words, one can not manipulate his dream: but he can take firm hold of everything in his fantasy. Thus, your imagination runs freely with your sub-consciousness while it can be manipulated by your consciousness. He
28、re comes a review: firstly, English study can be enhanced by imagination through five senses. Secondly, living experience is merely the collection of your own memories of what you have been through since the day you could remember things. Thirdly, dream is composed of imagination and living experien
29、ce of both past and presence. Fourthly, the difference between dream and fantasy is that dream goes with sub-consciousness in which imagination can run free, and fantasy matches with consciousness in which imagination can be controlled. Putting the conclusions above together, we can find out that wi
30、th a good preparation of living experience concerning English you would like to learn, with a conversion from the English material into vivid imagination in your mind, you can have a dream in English language as depicted at the outset of this lecture. 【知识模块】 听力填空 1 【正确答案】 imagination and dream 【试题解析
31、】 讲座一开头便提到要简要介绍在英语学习、想象力和梦之间的联系，所以答案为 imagination and dream。 【知识模块】 听力填空 2 【正确答案】 cognitive 【试题解析】 讲座的主题关于 “how to study English in your dream(如何在梦中学习英语 )”，随后紧接着涉及英语学习、想象和梦之间的关系。根据录音原文提及的两个学科 一 Foreign Language Acquisition和 Cognitive Psychology，可知答案为cognitive。 【知识模块】 听力填空 3 【正确答案】 receive absorb 【试题
32、解析】 此题介绍了 5种感官接受信息的区别。根据录音原文 “调查显示，在所有的信息中， 83 3是通过视觉获得的 ”，可推测答案为 receive或其同义词absorb。 【知识模块】 听力填空 4 【正确答案】 vital importance 【试题解析】 在讲到 5种感官的时候 ，视觉在接收资料的过程中是最重要的，空格处应填入 vital importance。 【知识模块】 听力填空 5 【正确答案】 vivid 【试题解析】 此题具体谈论视觉和信息之间的关系。录音原文提到 “内容越形象、生动，给人留下的印象就越深 ”，对照题目，可知答案为 vivid。 【知识模块】 听力填空 6 【
33、正确答案】 available 【试题解析】 此题继续具体谈论学习、感官和梦之间的关系，根据录音原文 “不仅能够回忆过往经历，而且能应用可获得的感觉 ”，答案为 available。 【知识模块】 听力填空 7 【正确答案】 exaggerate 【试题解析】 此题谈及增强想象力效果的方法。录音提到 “增强想象力效果的方法包括放大、缩小、夸张等 ”。根据原文中的关键信息 magnifying， minifying，exaggerating，再题目给出了 to，要求填入动词原形，故应填入 exaggerate。 【知识模块】 听力填空 8 【正确答案】 development of imagin
34、ation 【试题解析】 讲座在谈到英语学习的其他技巧时，说到它们和想象 力的发展紧密相连，所以答案为 development of imagination。 【知识模块】 听力填空 9 【正确答案】 combination mixture 【试题解析】 此题涉及梦的定义。录音原文中提到 “根据弗洛伊德对梦的定义，梦是生活经历和想象的混合物 ”，由此可知答案为 combination或 mixture。 【知识模块】 听力填空 10 【正确答案】 part of dream 【试题解析】 讲到梦的时候，讲座说想象力是梦的一部分，原文中用的是 a part of dream，题目已给出介词 a(
35、n)，所以答案为 part of dream。 【知识模块】 听力填空 11 【正确答案】 accumulation 【试题解析】 此题具体解释经验是记忆的汇集这一说法。原文录音中提到 “只要人们能记忆事情，就能开始积累其经历 ”，原文出现的是动词 accumulate，题目空格后的 of提示了要填入名词，由此可知答案为 accumulation。 【知识模块】 听力填空 12 【正确答案】 imagination 【试题解析】 此题答案在 review部 分可直接获得。根据录音原文 “首先，英语学习可以通过五种感官的想象得到提高 ”，因此答案为 imagination。 【知识模块】 听力填
36、空 13 【正确答案】 run free not be controlled not be manipulated 【试题解析】 录音原文提到 “梦与幻想之间的区别在于，梦和潜意识有关，在梦里想象是没有束缚的；幻想和知觉有关，在幻想里想象是被控制的 ”。对照题目可知答案为 run free或 not be controlled， not be manipulated。 【知识模块】 听力填空 14 【正确答案】 English language 【试题解析】 讲座最后提到，你可以像讲座开始描述的那样有一个英语梦，空格处应填入 English language。 【知识模块】 听力填空 15 【
37、正确答案】 conversion 【试题解析】 此题是全文总结部分。其中录音提到 “我们发现，有了和英语有关的生活经历的准备，我们通过从英语材料到生动想象的转变来学习英语 ”，由此可知答案为 conversion。 【知识模块】 听力填空 15 【听力 原文】 Developing an Advertising Campaign Several steps are required to develop an advertising campaign. The number of steps and the exact order in which they are carried out m
38、ay vary according to an organizations resources, the nature of its product, and the types of audiences to be reached. However, the major steps in the creation of an advertising campaign are(1)identifying and analyzing the advertising target,(2)creating the advertising platform,(3)developing the medi
39、a plan,(4)executing the campaign. These general guidelines for developing an advertising campaign are appropriate for all types of organizations. A basic question that marketers must answer as they begin to develop an advertising campaign is: “Whom are we trying to reach with our message?“ The adver
40、tising target is the group of people toward which advertisements are aimed. Identifying and analyzing the advertising target is critical because the other steps in developing the campaign are based on this. The advertising target often includes everyone in a firms target market. Marketers may, howev
41、er, seize some opportunities to direct a campaign at only a portion of the target market. Advertisers analyze advertising targets to develop an information base for a campaign. Information that is commonly needed includes the location and geographic distribution of the target group: the distribution
42、 of age, income, race, sex, and education: and consumer attitudes regarding the purchase and use both of the advertisers products and of competing products. The exact kinds of information that an organization will find useful depend on the type of product being advertised, the characteristics of the
43、 advertising target, and the type and amount of competition. Generally, the more advertisers know about the advertising target, the more able they are to develop an effective advertising campaign. When the advertising target is not precisely identified and properly analyzed, the campaign has less ch
44、ance of success. Now lets come to the second step: creating the advertising platform. By advertising platform, we mean the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A marketers advertising platform should consist of issues that are important to
45、consumers. One of the best ways to determine what those issues are is to survey consumers to learn what they consider most important in the selection and use of the product involved. The selling features must not only be important to consumers: if possible, they should also be features that competit
46、ive products do not have. A media plan sets forth the exact media to be used, specific magazines, television stations, newspapers, and so forth, and the dates and times that the advertisements will appear. To formulate a media plan, the planner selects the media for a campaign and draws up a time sc
47、hedule for each medium. The media planners primary goal is to reach the largest number of persons in the advertising target per dollar spent on media. Media planners begin by making rather broad decisions: eventually, however, they must make very specific choices. A planner first must decide which k
48、inds of media to use. The major kinds are radio, television, newspapers, magazines, direct mail, outdoor displays, and mass transit vehicles. After making the general media decision, the planner selects specific categories within each medium. A toothpaste marketer, for example, might decide to use television and magazines. The marketer then must consider whether to use childrens, womens daytime, family, and/or late-night adult television programming and whether to use mens, womens, teen-agers, childr
