1、考研英语模拟试卷 209及答案与解析 一、 Section I Use of English Directions: Read the following text. Choose the best word(s) for each numbered blank and mark A, B, C or D. (10 points) 1 Nobody, it seems, wants to be left out of Argentinas current boom in television reality shows. After the success of local versions
2、of “Big Brother“ and “Survivor“, a camera is now to be (1)_ in the presidential palace, the Casa Rosada, to film everything (well, almost) (2)_ President Fernando de la Rua gets (3)_ to. The results will be edited and (4)_ several times a day, (5)_ the state channel, Canal 7; thus dispell, it is (6)
3、_, the notion that the president spends his time twiddling his thumbs to his economy minister, Domingo Cavallo, runs the country. This is a dangerous strategy. Mr. de la Ruas predecessor, Carlos Menem, was famous for his love of show business, even closing his 1995 presidential campaign (7)_ an appe
4、arance on the hit show “Videomatch“. In deliberate (8)_, before his election victory two years (9)_. Mr. de la Rua (10)_ in television commercials that he was a very boring man. Audiences agree: his appearances last year on several leading talk (11)_ made their ratings fall. Worse, when he decided t
5、o make his own appearance on “Videomatch“ last December, a member of the audience blamed him and left him (12)_ embarrassed. With a congressional election (13)_ in October, opinion (14)_ suggest that over three-quarters of Argentines (15)_ dissatisfied with Mr. de la Rua. That, says his circle, is a
6、t least partly due to his (16)_ portrayal by Freddy Villarreal, an impressionist on “Videomatch“, and by leading newspaper cartoonists, such as Nik in La Naeion. Mr. de la Ruas team is apparently pressing the (17)_ to be nicer. But it is unclear whether blanket (18)_ will help the president win (19)
7、_ viewers, or whether they will vote that Fernando should (20)_ the house in 2003. （ A） installed （ B） set （ C） established （ D） settled （ A） what （ B） that （ C） whatever （ D） which （ A） down （ B） at （ C） up （ D） on （ A） announcing （ B） broadcasting （ C） announced （ D） broadcast （ A） at （ B） in （ C）
8、 on （ D） through （ A） hoping （ B） hoped （ C） wishing （ D） wished （ A） in （ B） by （ C） through （ D） with （ A） opposite （ B） contrary （ C） contrast （ D） opposition （ A） ago （ B） before （ C） back （ D） ahead （ A） admitted （ B） declared （ C） claimed （ D） boasted （ A） shows （ B） performances （ C） acts （ D
9、） programmes （ A） seeming （ B） looked （ C） seemed （ D） looking （ A） approached （ B） approaching （ C） coming （ D） verging （ A） census （ B） surveys （ C） ballots （ D） polls （ A） is （ B） were （ C） are （ D） was （ A） uncaring （ B） insensible （ C） unconcerned （ D） unsympathetic （ A） channel （ B） media （ C）
10、 show （ D） TV （ A） exposure （ B） revelation （ C） display （ D） disclosure （ A） through （ B） out （ C） back （ D） up （ A） leave （ B） abandon （ C） depart （ D） quit Part A Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points) 21 At current on
11、line-ad rates, it is almost impossible for web publishers that create their own content to make money just ask any of the two dozen, from Z.com to eCountries that have gone bust in the past month alone. The mason for the bloodbath is simple: advertisers are not willing m pay enough for web ads to su
12、pport the cost of displaying them. To see why, consider a credit-card firm that wants to find customers online. Say it runs a campaign to display its banner ad to 2 million viewers. Using industry averages, one out of every 200 viewers can be expected to click on the ad: one out of every 100 of thos
13、e will actually sign up for a credit card. Thus, the campaign would yield 100 new customers. Offline, the firm pays about $150 for each customer it acquires, through anything from direct mail to television ads. Using the same rate, it would therefore be willing to pay $15,000 for those 2 million onl
14、ine-ad views, or a cost-per-thousand-views (CPM) rate of $7.50. Now consider the economics of the website that is running those ads. It probably does not have its own ad sales team, so it is getting those credit-card ads from an advertising network such as DoubleClick. The network takes half the rev
15、enues, leaving the site with a CPM of $3.75. Imagine that the site is very successful, say among the top few hundred on the web. If so, it may be able to generate 10m page views a month. At $3.75 per thousand views, that means revenue of $37,500 a month. Take out hardware, software and bandwidth cos
16、ts, and enough might be left to support two employees or so. This grim picture can be improved by selling more than one ad per page, but such clutter often comes at the cost of a lower rate of “click-throughs“ and, eventually, even lower CPMs. The site can try to charge higher CPMs by providing more
17、 information about viewer demographics, to help advertisers target their ads, or by claiming that it has a sign that may justify a fee for brand-building advertisers. But advertisers are skeptical. The biggest web portals get their content almost for free a mixture of material from other-sites and c
18、ontent created by viewers and attract so much traffic that they can support huge organizations on low CPMs. But for most smaller websites, there is no way out. Those that cannot find revenue sources beyond advertising will either go bust or be forced to admit that their site is a non-profit enterpri
19、se. If truth-in-advertising rules were enforced, most dotcoms would be dotorgs. 21 In nowadays, earning money from the web is rather_. （ A） difficult （ B） unimaginative （ C） easy （ D） impossible 22 Who can really get profits from the ads? （ A） All the websites with ads. （ B） Some powerful sites. （ C
20、） Peer advertising websites. （ D） Ad advertisers. 23 From the passage, we can see that_. （ A） small websites should be annexed by big ones （ B） most websites will go bust （ C） dotorgs charged more from advertising （ D） most website advertisings are not actually the truth 24 Using industry averages,
21、if 400 viewers can be expected to sign up a credit,card, how much viewers will actually see the ad? （ A） 2 million （ B） 4 million （ C） 16 million （ D） 8 million 25 The authors attitude to the future of websites is_. （ A） distrustful （ B） pessimistic （ C） detesting （ D） optimistic 26 The consequences
22、 of heavy drinking are well documented: failing health, broken marriages, regrettable late-night phone calls. But according to Gregory Luzaichs calculations, there can be a downside to modest drinking, too though one that damages the wallet, not the liver. The Pek Wine Steward prevents wine from spo
23、iling by injecting argon, an inert gas, into the bottle before sealing it airtight with silicon. Mr. Luzaich, a mechanical engineer in Windsor, Calif in the Sonoma County wine country first tallied the costs of his reasonable consumption in October 2001. “Id like to come home in the evening and have
24、 a glass of wine with dinner“, he said. “My wife doesnt drink very much. so the bottle wouldnt get consumed. And maybe I would forget about it the next day, and Id check back a day or two later, and the wine would be spoiled“. That meant he was wasting most of a $15 to $20 bottle of wine dozens of t
25、imes a year. A cheek of the wine-preservation gadgets on the market left Mr. Luzaich dissatisfied High-end wine cabinets cost thousands of dollars a huge investment for a glass-a-day drinker. Affordable preservers, meanwhile, didnt quite perform to Mr. Luzaichs liking; be thought they allowed too mu
26、ch oxidation, which degrades the taste of a wine. The solution, he decided, was a better gas. Many preservers pumped nitrogen into an opened bottle to slow a wines decline, even though oenological literature suggested that argon was more effective. So when he began designing the Pek Wine Steward, a
27、metal cone into which a wine bottle is inserted, Mr. Luzaich found that his main challenge was to figure out how best to introduce the argon. He spent months fine-tuning a gas injection system. “We used computational fluid dynamics to model the gas flow“, Mr. Luzaich said, referring to a computer-an
28、alysis technique that measures how smoothly particles are flowing. The goal was to create an injector that could swap a bottles oxygen atoms for argon atoms; argon is an inert gas, and thus unlikely to harm a nice Chianti. Mr. Luzaich, who had previously designed medical and telecommunications produ
29、cts, also worked on creating an airtight seal, to secure the bottle after the argon was injected. He experimented with several substances, from neoprene to a visco-elastic polymer (which he dismissed as “too gooey“), before settling on a food-grade silicon. To save wine, a bottle is placed inside th
30、e Pek Wine Steward, the top is closed, and a trigger is pulled for 5 to 10 seconds, depending on how much wine remains. When the trigger is released, the bottle is sealed automatically, preserving the wine for a week or more. The company says. “We wanted to make it very easy for the consumer“, Mr. L
31、uzaich said. “Its basically mindless“. The device, which resembles a high-tech thermos, first became available to consumers in March 2004, and 8,000 to 10,000 have been sold, primarily through catalogs like those of The Wine Enthusiast and Hammacher Schlemmer The base model sells for $99; a deluxe m
32、odel, which also includes a thermoelectric cooler, is $199. 26 According to Gregory Luzaich. the disadvantage of modest drinking is_. （ A） damaging the liver （ B） costing much （ C） breaking marriages （ D） spoiling the wine 27 The word “tallied“(Para. 2) probably means_. （ A） calculated （ B） correspo
33、nded to （ C） listed （ D） gave 28 According to the text, the “Pek Wine Steward“ is_. （ A） a metal cone （ B） a thermoelectric cooler （ C） a gas injector （ D） a wine preserver 29 Mr. Luzaich created the seal to prevent the wine from declining with_. （ A） neoprene （ B） visco-elastic polymer （ C） silicon
34、 （ D） argon 30 Mr. Luzaichs attitude to the automatic sealing is_. （ A） opposition （ B） suspicion （ C） approval （ D） indifference 31 For many people the New York Times is the greatest newspaper anywhere. But there has long been a small pool of conservative dissenters in its hometown. For them, the T
35、imes is left-wing, inaccurate, devoid of humor, and, worst of all, unopposed (they never seem to count the Wall Street Journal. which, to be fair, doesnt write that much about the Big Apple). Now these criticisms are being made, daily, and often wittily, by a flee web-based publication. The publishe
36、r, reporting staff and editor of is Ira Stoll, a 28-year-old former managing editor of Forward, a Jewish weekly. At 6 oclock every morning he picks up a copy of the Times at a Brooklyn news-stand and, within four hours, unleashes an invariably scathing report on something he thinks either ridiculou
37、s or wrong. Categories on the website range from the pedantic “New York, lack of basic familiarity with“ (noting unbearable geographic errors) and “Misspelling of names“ (including that of the Sulzberger family, which controls the Times) to weightier topics such as taxes and immigration. Most of the
38、 time, Mr. Stoll is on the look-out for left-wing bias masked as objectivity. He is particularly tough on the citation of allegedly impartial “experts“ in back up predictable Times conclusions that the poor are getting poorer, private education is bad, welfare reform has failed, public housing is vi
39、tal, and Republicans and policemen are insensitive, racist or mentally challenged. Occasionally, Mr. Stolls pieces precede (or perhaps cause) a correction. He was, for instance, the first to spot that the Times had attacked John Ashcroft, the conservative attorney-general, with a shortened and misle
40、ading quotation lifted from another newspaper. More often the sins are of leftish omission. Last weekends ode to the joys of traveling in Cuba, he points out, avoided “any mention of the countrys horrible human-rights record“. Like other zealots, Mr. Stoll sometimes asks too much. Even the weekly ne
41、wspapers occasionally get things wrong; it would be surprising if a daily as big as the Times never did. And Mr. Stolls bias, though overt, can get a little boring. This week he nicely skewered an absurdly solemn Times piece about a plan in Connecticut to stop high schools starting work before 8:30
42、a.m, because teenagers do “not physiologically wake up“, for not even wondering whether it might be a good tiling for the little dears to go to bed earlier. But did Mr. Stoll really need to add a carp about those tired teenagers having sex “with the assistance of taxpayer-provided free contraceptive
43、s“? All the same, Mr. Stoll seems to have struck a nerve. In only seven months, with no marketing, he has developed a subscriber list for a daily e-mail of almost 2,000 people (including, inevitably, Newt Gingrich). And the Times seems to be taking some notice. Three of its journalists have already
44、taken him out for lunch. 31 New York Times was not criticized by the conservative because of being_. （ A） extremist （ B） humourous （ C） unfaithful （ D） unopposed 32 The content of includes all of the following topics EXCEPT_. （ A） taxes and immigration （ B） flagrant geographic errors （ C） some leg-
45、wing bias （ D） Sulzberger family gossip 33 The instance in the 4th paragraph implies Mr. Stolls pieces sometimes_. （ A） are smart （ B） are sharp （ C） are foolish （ D） have foresight 34 The fifth paragraph implies_. （ A） Mr. Stoll is going too far （ B） weekly newspapers often make mistakes. （ C） the
46、teenagers shouldnt be provided with the contraception （ D） Mr. Stolls action benefits the teenagers 35 Which one is NOT true? （ A） Mr. Stoll has achieved great success in his career. （ B） Mr. Stoll has a steady “reader group“. （ C） The Times will take measures to deal with Mr. Stolls behaviour. （ D）
47、 The author does not appreciate Mr. Stoll very much. 36 A writer said yesterday that Richard M. Scrushy, the former chief executive of HealthSouth, paid her through a public relations firm to produce several favorable articles for an Alabama newspaper that he reviewed before publication during his f
48、raud trial last year. The articles appeared in The Birmingham Times, a black-owned weekly in Birmingham, Ale. Mr. Scrushy was acquitted in June in a six-month trial there on all 36 counts against him, despite testimony from former HealthSouth executives who said he presided over a huge accounting fr
49、aud. “I sat in that courtroom for six months, and I did everything possible to advocate for his cause“, Audrey Lewis, the author of the articles, said in a telephone interview. She said she received $10,000 from Mr. Scrushy through the Lewis Group, a public relations firm, and another $1,000 to help buy a computer. “Scrushy promised me a lot more than what I got“. She said. Char
