1、大学英语四级模拟试卷 774（无答案）一、Part I Writing (30 minutes)1 For this part, you are allowed 30 minutes to write a composition on the topic Online Chat ting. You should write at least 120 words and base your composition on the outline given in Chinese below: 1. 在线聊天的优点。 2在线聊天的缺点。 3我的观点。二、Part II Reading Compreh
2、ension (Skimming and Scanning) (15 minutes)Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions attached to the passage. For questions 1-7, mark：Y (for YES) if the statement agrees with the information given in the passage;N (for NO) if the state
3、ment contradicts the information given in the passage;NG (for NOT GIVEN) if the information is not given in the passage.1 It was a moment most business executives would pause to savor: late last year, German sporting goods pioneer Adidas learned that after years of declining market share, the compan
4、y had sprinted past U. S. Reebok International to take second place behind Nike in the race for worldwide sales. But Robert Louis-Dreyfus, the rumpled Frenchman who now runs Adidas, didnt even stop for one of his trade mark Havana cigars in celebration, worried that the company would grow complacent
5、. Instead, he and a group of friends bought French soccer club Olympique de Marseille “Now thats something I have dreamed about since I was a kid, Louis-Dreyfus says with an adolescent grin.A sports addict who claims he hasnt missed attending a soccer World Cup final since the 1970s or the Olympic G
6、ames since 1968, the 50-year-old Louis-Dreyfus now is eminently well placed to live out many of his boyhood fantasies. Not only has he turned Adidas into a global company with market capitalization of $ 4 billion (he owns stock worth $ 250 million), but he also has endorsement contracts with a host
7、of sports heroes from tennis great Steffi Graf to tracks Donovan Bailey, and considers it part of the job to watch his star athletes per form on the field, “There are very few chances in life to have such fun,“ he says.With sales in the first three quarters of 1996 at $ 2.5 billion, up a blistering
8、30.7% over 1995, its hard to recall the dismal shape Adidas was in when Louis-Dreyfus took over as chairman in April 1993. Founded in 1920 by Adi Dassler, the inventor of the first shoes de signed especially for sports, the company enjoyed a near monopoly in athletic shoes until an upstart called Ni
9、ke appeared in the 1970s and rode the running fad to riches. By the early 1990s Adidas had come under the control of French businessman Bernard Tapie, who was later jailed for bribing three French soccer players. Al though the company tried to spruce up its staid image with a team of American design
10、ers, Adidas lost more than $100 million in 1992, prompting the French banks that had acquired control of the company from Tapie to begin a desperate search for a new owner.Louis-Dreyfus, scion of a prominent French trading dynasty with an M. B. A. from Harvard, earned a reputation as a doctor to sic
11、k companies after turning around London-based market research firm IMS-a feat that brought him more than $10 million when the company was eventually sold. He later served as chairman of Saatchi Saatchi, then the worlds largest ad agency, which called him in when rapid growth sent profits into a tail
12、spin. With no other company or entrepreneur willing to gamble on Adidas, Louis-Dreyfus got an incredible bargain from the banks., he and a group of friends from his days at IMS contributed just $10, 000 each in cash and signed up for $100 million in loans for 15% of the company, with an option to bu
13、y the remainder at a fixed price 18 months later.The poker-loving Louis-Dreyfus knew he had been dealt a winning hand. Following the lead set by Nike in the 1970s, he moved production to low-wage factories in China, Indonesia and Thailand and sold Adidas European factories for a token one Deutsche m
14、ark apiece. He hired Peter Moore, a former product designer at Nike, as creative director, and set up studios in Germany for the European market and in Portland, Oregon, for the U. S. He then risked everything by doubling his advertising budget. “We went from a manufacturing company to a marketing c
15、ompany, “says Louis-Dreyfus. “It didnt take a genius-you just had to look at what Nike and Reebok were doing. It was easier for someone coming from the outside, with no baggage, to do it, than for somebody from inside the company.“Just as the transition was taking place, Adidas had a run of good luc
16、k. The fickle fashion trendsetters decided in early 1993 that they wanted the “retro look, “and the three-stripes Adidas logo, which had been overtaken by Nike swoop, was suddenly hot again. Models such as Cindy Crawford and Claudia Schiller and a score of rock idols sported Adidas gear on televisio
17、n, in films and music videos, giving the company a free publicity bonanza. Demand for Adidas products soared.“The marketing at Adidas is very, very good right now, “says Eugenio Di Maria, editor of Sporting Good Intelligence, an industry newsletter perceives Adidas as a very young brand. The company
18、 is particularly strong in apparel, much stronger than Nike and Reebok.Although 90% of Adidas products for wear on the street instead of sports fields, Louis-Dreyfus felt the previous management had lost sight of Adidas roots as a sporting goods company. After all, Adi Dassler invented the screw-in
19、stud for the soccer shoe and shod American champion Jesse Owens in the 1936 Olympics. So he sold off or folded other non-core brands that Adidas had developed, including Le Coq Sportif, Arena and Pony. Europe is still the companys largest market because Adidas dominates the apparel industry and than
20、ks to soccers massive popularity there. Louis-Dreyfus is quick to share credit for the turnaround with a small group of friends who bought the company with him in 1993. One of those fellow investors is a former IMS colleague, Christian Tourres, now sales director at Adidas. “Were pretty complementar
21、y because Im a bit of a dreamer, so its good to have somebody knocking on your head to remind you theres a budget, “says Louis-Dreyfus.Commuting to the firms headquarters in the Bavarian town of Herzogenaurach from his lakeside house outside Zurich, Louis-Dreyfus also transformed Adidas from a stodg
22、y German company into a business with a global outlook. Appalled on his first day at work that the chief executive had to sign a salesmans travel voucher for $ 300, he slashed the companys bureaucracy, adopted American ac counting rules and brought in international management talent. The companys ch
23、ief financial officer is Australian and the international marketing manager is a Swede. English is the official language of the head office and no Germans remain on the managing board of the company, now whittled down to just himself and a few trusted aides. “It was clear we needed decentralization
24、and financial controls, “recalls Louis-Dreyfus. “With German accounting rules, I never knew if I was making money or losing.“In another break with the traditional German workplace, Louis-Dreyfus made corporate life almost gratingly informal: employees ostentatiously called him “Rowbear“ as he stride
25、s down the corridors, and bankers are still amazed when counterparts from Adidas show up for negotiations wearing sweatshirts and sneakers. “He gives you a lot of freedom, says Michael Michalsky, a 29-year-old German who heads the companys apparel design team. “He has never interfered with a decisio
26、n and never complained. Hes incredibly easy to work for.“After reducing losses in 1993, Adidas turned a profit in 1994 and has continued to surge: net income for the first three quarters in 1996 was a record $ 214 million, up 29% from the previous year. Louis-Dreyfus and his friends made vast person
27、al fortunes when the company went public in 1995. The original investors still own 26% of the stock, which sold for $ 46 a share when trading has doubled to $ 90.The challenge for Louis-Dreyfus is to keep sales growing in a notoriously trend-driven business. In contrast to the boom at Adidas, for ex
28、ample, Reebok reported a 3 % line in sales in the third quarter. Last fall Adidas rolled out a new line of shoes called “Feet You Wear“ which are supposed to fit more comfortably than conventional sneakers by matching the natural contour of the foot. The first 500, 000 sold out. Adidas is an officia
29、l sponsor of the World Cup, to be held next June in France, which the company hopes to turn to a marketing bonanza that will build on the strength of soccer worldwide. But Reebok also has introduced a new line called DMX Series 2000 and competition is expected to be tough come spring.2 Nike takes th
30、e first place in the race for world wide sporting good sales. （A）Y（B） N（C） NG3 Adidas was under the control of Bernard Tapie before 19（A）Y（B） N（C） NG4 The passage implied Louis-Dreyfus had done a lot of advertising . （A）Y（B） N（C） NG5 Adidas takes the share of sports goods market in 199（A）Y（B） N（C） N
31、G6 Nike is an official sponsor of the World Cup, held in France in 199（A）Y（B） N（C） NG7 Chineses labour, according to Louis-Dreyfus, is half price as that in Europe. （A）Y（B） N（C） NG8 For Adidas, 1994 is a turning point. （A）Y（B） N（C） NG9 According to the passage, Michael Michalsky is _. 10 Louis-Dreyf
32、us transformed Adidas from a stodgy German company into _. 11 The head office use _ as the official Language. Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said.
33、Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.（A）It wont be any different from the others.（B） It will be unusually mild.（C） It won
34、t affect the hunters.（D）It will probably be cold.（A）Blame the man for his carelessness.（B） Lend the man her pencil and paper.（C） Ask someone else to help the man.（D）Give the man her notes.（A）She thinks a hairdryer is suitable.（B） She wants to know whats making all the noise.（C） She isnt sure how pra
35、ctical the mans gift is.（D）She cant hear anything when the hairdryer is on.（A）It is in the center of the campus.（B） It should have a map of the city.（C） It has information about summer camps.（D）It probably has a campus map.（A）Grocer.（B） Taxicab driver.（C） Carpenter.（D）Shoe maker.（A）He usually talks
36、quietly.（B） He usually assigns homework.（C） He didnt come to class today.（D）He came to class late today.（A）She built a model a week ago.（B） She completed her model quickly.（C） She helped him on Thursday.（D）She thought she could reduce the size.（A）There are many good oranges in the supermarket.（B） Th
37、e man has bought the best oranges.（C） She isnt satisfied with the oranges.（D）She has never seen such expensive oranges.（A）Its small.（B） Its very hilly.（C） It has no bus service.（D）Its located outside of the town.（A）Its far from the academic buildings.（B） No buses go there.（C） Its older than the othe
38、r dormitories.（D）There are few first-year students living there.（A）They waste their time.（B） They dont make realistic career plans.（C） They bring too many things with them.（D）They dont familiarize themselves with the campus.（A）She is waiting for the man.（B） She is waiting for her mother（C） She is wa
39、iting for a bus.（D）She is waiting for it to stop mining.（A）Cold.（B） Very hot.（C） Cooler than the weather on the day of this conversation.（D）Drier than the weather on the day of this conversation.（A）Florida.（B） New York.（C） California.（D）Indiana.（A）Every ten minutes.（B） At twenty to one.（C） Every hal
40、f-hour.（D）Once a day.Section BDirections: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A,
41、 B, C and D.（A）They liked traveling.（B） They wanted to find a better place to live in.（C） They were driven out of their homes.（D）The reasons are unknown.（A）They try to put up with Gypsies.（B） They axe envious of Gypsies.（C） They are unfriendly to Gypsies.（D）They admire the musical talent of the Gyps
42、ies.（A）Special schools have been set up for them.（B） Permanent homes have been built for them.（C） They are now taught in their own language.（D）They are now allowed to attend local schools.（A）Development history of film-making.（B） Making a special film about fishing.（C） Special man in film industry.（
43、D）Special effects in film-making.（A）They do not harm anyone.（B） They usually look more frightening.（C） They cause damage to buildings or bridge.（D）They are much less exciting than in reality.（A）He used a glass bowl.（B） He applied a small amount of electricity.（C） The director gave him an idea.（D）He
44、edited the pictures and put them together later.（A）Because women do much work than men.（B） Because people think women weaker than men.（C） Because sport is easier for men than for women.（D）Because in sport the two sexes are always separate.（A）They want to please women.（B） They want to tell the truth.
45、（C） They think women are as good as men.（D）They think women are as strong as men.（A）The European women who live until the age of seventy-four.（B） Some of the teenage girls.（C） The women swimmers who are given hormone injections.（D）The woman athlete who swam 400 meters within 4 minutes and 59.1 secon
46、ds.（A）At Olympics, sport has been ruined.（B） At Olympics, doctors must be taken in the sports with the athlete.（C） At Olympics, some athletes are not honest.（D）At Olympics, female sex is very complicated.Section CDirections: In this section, you will hear a passage three times. When the passage is r
47、ead for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing in
48、formation. For these blanks, you can either use the exact words you have just heard or write down the 36 We often hear the【B1】_, “Everybody talks about weather, but nobody does anything about it.“ This is really not【B2】_today. Something is, indeed, being【B3】_. Today, meteorology is used to make peop
49、les lives【B4】_and better. Meteorologists are【B5】_studying the weather. Sonic meteorologists【B6 】_the weather, others analyze weather information, and still others make forecasts about the weather【B7】_.The United States National Weather Service【B8】 _a network of weather stations through the U.S. The Weather Service has more than 400 stations【B9】_. At these stations, weather observations are taken every hour, both during the day and night. The Weather Service is
