1、北京成人本科学士学位-2 及答案解析(总分：60.00，做题时间：90 分钟)一、Part Reading Compr(总题数：3，分数：30.00)Passage 1A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumers and on the motives that tend to encourage
2、or discourage money spending. If an economist were asked which of three groups borrow most people with rising incomes, Stable incomes, or decreasing incomeshe would probably answer, those with decreasing incomes. Actually years 19471950, the answer was: people with rising incomes. People with decrea
3、sing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions(假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up they will hasten to buy. If they expect
4、prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expresser by the wife of a mechanic in an interview at a time of rising prices.“In a few months,” she sai
5、d,“well have pay more for meat and milk; well have less to spend on other things. “Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyers resistance may be produced. This is shown by the
6、following typical comment: “I just dont pay these prices; they are too high.” The investigations mentioned above were carried out in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to
7、buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology(心理学).（分数：10.00）(1).According to the passage, if one wants to predict the way spend their money, he should _（分数：2.00）A.rely on traditional assumptions about ea
8、rning and spendingB.try to encourage or discourage consumers to spend moneyC.carry out investigations on consumer behavior and get data on consumers incomes and money spending motivesD.do researches in consumer psychology in a laboratory.(2).According to paragraph 2, one traditional assumption is th
9、at people with _ incomes borrow most.（分数：2.00）A.averageB.stableC.decreasingD.rising(3).According to paragraph 2, research surveys have proved that _（分数：2.00）A.price increases always stimulate people to hasten to buy thingsB.rising prices may make people put off their purchase of certain thingsC.wome
10、n are more sensitive to the rising in prices than menD.the expectations of price increases often make buyers feel angry.(4).From the results of the surveys, the writer of this article _（分数：2.00）A.concludes that the saving and spending patterns in Great Britain are better than those in AmericaB.concl
11、udes that the consumers always expect prices to remain stableC.concludes that maintaining stable prices is a correct business policyD.does not draw any conclusion(5).Which of the following statements is always TRUE according to the surveys mentioned in the passage?（分数：2.00）A.Consumers will put off b
12、uying things if they expect prices to decrease.B.Consumers will spend their money quickly if they expect prices to increaseC.The price condition has an influence on consumer behaviorD.Traditional assumptions about earning and spending are reliablPassage 2The young people who talk of the village as b
13、eing “dead” are talking nothing but nonsense, as in their hearts they must surely know. No, the village is not dead. There is more life in it now than there ever was. But it seems that “Village life” is dead. Gone for ever. It began to decline (衰落) about a hundred years ago, when many girls left hom
14、e to go into service in town many miles away, and men also left home in increasing number in search of a work, and home was where work was. There are still a number of people alive today who can remember. What “village life” meant the early years of the present century? It meant knowing and being kn
15、own by everybody else in the village. It meant finding your entertainment in the village of within walking distance of it. It meant housewives tied to the home all day and every day. It meant going to bed early to save lamp oil and coal. Then came the First World War and the Second World War. After
16、each war, new ideas, new attitudes, new trades and occupations were revealed to villagers. The long established order of society was no longer taken for granted. Electricity and the motorcar were steadily operating to make “village life” and “town life” almost alike. Now with the highly developed sc
17、ience and technology and high level social welfare for all, there is no point whatever in talking any longer about “village life. “ It is just life, and that a better life. Finally, if we have any doubts about the future, or about the many changes, which we have seen in our lives, we have only to lo
18、ok in at the school playground any mid morning; or see the children as they walk homeward in little groups. Obviously these children are better fed, better clothed, better educated, healthier, prettier and happier than any generation of children that ever before walked the village street.（分数：10.00）(
19、1).By saying that village is not dead, but “village life” is dead, the writer suggests that _A. those young people who talk of the village as being “dead” are wrong B the two statements are against each other C. “village life” today is rather uninteresting D. “village life” today is no longer like w
20、hat is used to be.（分数：2.00）A.B.C.D.(2).It was _ that “village life” began to take a sharp turn.（分数：2.00）A.about a century agoB.during the two world warsC.with electricity and motorcars introduced into the villageD.only recently(3).As is suggested in paragraph 2, villagers in the past _（分数：2.00）A.liv
21、ed a simpler life than villagers todayB.knew fewer people than villagers today.C.found it difficult to enjoy themselvesD.liked to wash themselves with cold water.(4).The expression “ ” There is no point whatever in talking about in paragraph 3 means that _（分数：2.00）A.there is no end to the talking ab
22、outB.It is harmful to talk about.C.It is not meaningless to talk aboutD.there is no reason for talking about(5).From the passage we can see that the writers attitude toward “village life” is _（分数：2.00）A.positiveB.negativeC.neutralD.unclearPassage 3The market investigation is indispensable to sales p
23、romotion. They are closely related as the lips and teeth, so to speak. What you produce is for sale on the market. It would be impossible to succeed in selling a product without first investigating the market. In the international market, goods on sale coming from different countries and suppliers a
24、re always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions. In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting
25、 (报价), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we can make use of in doing this sort of work. The commercial counselors offices of our embassies stationed abroad can help us in making market inves
26、tigations. Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot. Certainly, face-to-face talks with foreign businessmen are also important channels to get market information. The Chinese Export Com
27、modities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities. Of course, there are some other ways of making market investigations.（分数：10.00）(1).In making market investigation , one should_.（分数：2.00）A.get enough information concern
28、edB.advertise his productsC.produce high quality goodsD.none of the above(2).The word “indispensable“ in the first line means_.（分数：2.00）A.impossibleB.essentialC.advisableD.available(3).Which of the following statements is not true?（分数：2.00）A.The relationship between market investigation and sales pr
29、omotion is just as that of the lips and teeth.B.It is impossible to succeed in selling a product without market investigation.C.There are various ways of making market investigation.D.Production goes before market investigation.(4).Making market investigation is very important because_.（分数：2.00）A.in
30、 market, goods on sale are numerousB.every producer is facing keen competitionC.it can greatly promote salesD.all of the above(5).All the following are channels to get market information except _.（分数：2.00）A.to have commercial counselors office of our embassies stationed abroadB.to promote the qualit
31、y of our own productsC.to send trade groups abroad every now and thenD.to have face-to-face talks with foreign businessmen二、Part Vocabulary an(总题数：30，分数：30.00)1.Dr. Bruce will first give you a summary of the situation and then discuss it _.（分数：1.00）A.at intervalB.at randomC.at issueD.at length2.The
32、secret agent kept looking back because he was afraid of _.（分数：1.00）A.followedB.being followedC.having followedD.having been followed3.This is the hotel _ I like to stay.（分数：1.00）A.in whichB.at whichC.to whichD.at that4.“Shall I turn on the television?” “No, Id rather not _ television tonight.”（分数：1.
33、00）A.have watchedB.to watchC.watchD.for watching5.Lets have a look at what weve got here, _?（分数：1.00）A.will youB.shall weC.dont weD.will we6.Then the speaker _ the various factors leading to the present economic crisis.（分数：1.00）A.went forB.went afterC.went intoD.went on7.The teacher said that the cl
34、assroom was empty _ a few chairs.（分数：1.00）A.but forB.except forC.apart fromD.besides8.She _ in wearing that old fashioned hat.（分数：1.00）A.insistsB.persistsC.assistsD.consists9.With increased taxation and rising prices, I am going to have to _ on quite a lot of things clothes, records and so on.（分数：1.
35、00）A.cut offB.cut inC.cut outD.cut down10.Evidence came up _ specific speech sounds are recognized by babies as young as six months old.（分数：1.00）A.whatB.whichC.thatD./11.The mother flatly rejected my suggestion that she _ her daughter the next week.（分数：1.00）A.meetB.would meetC.metD.had met12.The boy
36、 would do everything but _ his fault.（分数：1.00）A.to admitB.admittingC.admitD.would admit13.Cake _ of flour, sugar, egg and some other ingredients.（分数：1.00）A.containedB.consistsC.includesD.composed14._ he come tomorrow, I should give him the dictionary he needs.（分数：1.00）A.HadB.ShouldC.WereD.Would15.Th
37、e employee was told to finish the job _ what happened.（分数：1.00）A.in spite ofB.regardless ofC.ahead ofD.for the sake of16.I remember _ to help us if we ever got into trouble.（分数：1.00）A.once offeringB.him once offeringC.to offer himD.something17.The storm delayed _ Yokohama Harbor.（分数：1.00）A.the ship
38、to leaveB.the ships leavingC.the leaving shipD.to leave the ship18.Poverty depresses most people, _ my father it was otherwise.（分数：1.00）A.in caseB.in case ofC.in the case ofD.in any case19.In arithmetic the rules of addition are basic, and all the other rules are built on this _.（分数：1.00）A.basisB.ba
39、sesC.baseD.basises20.Mr. Tyler asked his son to pay more _ to his study.（分数：1.00）A.noticeB.attractionC.concernD.attention21.The child took a spoonful and tasted it carefully _ it was hot.（分数：1.00）A.in caseB.providedC.ifD.unless22.The _ horse ran away from the fire.（分数：1.00）A.having frightenedB.frigh
40、teningC.frightenedD.frighten23._ impossible to make a living in real estate, Nancy added insurance as a side line.（分数：1.00）A.Its beingB.Its beingC.It isD.It being24.It is the Party _ has been leading us from victory to victory.（分数：1.00）A.sinceB.whichC.whoD.that25.He is _ of an actor.（分数：1.00）A.anybo
41、dyB.anythingC.somebodyD.something26.Something is wrong with your truck. Youd better have it _.（分数：1.00）A.repairingB.repairC.repairedD.to be repaired27._ is often the case, workers have over fulfilled their work program.（分数：1.00）A.WhichB.ItC.ThatD.As28.When I was younger I _ long distance, but now Im
42、 out of practice.（分数：1.00）A.was used to walkB.got used to walkC.was used to walkingD.used to walking29.he weather _ us from climbing the mountain.（分数：1.00）A.dischargedB.disguisedC.disturbedD.discouraged30.The French pianist who had been praised very highly _ to be a great disappointment.（分数：1.00）A.t
43、urned offB.turned upC.turned outD.turned down北京成人本科学士学位-2 答案解析(总分：60.00，做题时间：90 分钟)一、Part Reading Compr(总题数：3，分数：30.00)Passage 1A scientist who wants to predict the way in which consumers (消费者) will spend their money must study consumer behavior. He must obtain data both on the resources of consumer
44、s and on the motives that tend to encourage or discourage money spending. If an economist were asked which of three groups borrow most people with rising incomes, Stable incomes, or decreasing incomeshe would probably answer, those with decreasing incomes. Actually years 19471950, the answer was: pe
45、ople with rising incomes. People with decreasing incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions(假设) about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go
46、 up they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expresser by the wife of a mechanic in an interview at a time
47、 of rising prices.“In a few months,” she said,“well have pay more for meat and milk; well have less to spend on other things. “Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be disliked and buyers resis
48、tance may be produced. This is shown by the following typical comment: “I just dont pay these prices; they are too high.” The investigations mentioned above were carried out in America; condition most helpful to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology(心理
