1、BEC商务英语（中级）口语模拟试卷 129及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 What is im
2、portant when.? Introducing new products - Product package - New technology - - 2 What is important when.? Selecting an agent - Reputation - Managerial skills - - 3 What is important when.? Offering after-sales service - Sincerity and faithfulness - Time management - - BEC商务英语（中级）口语模拟试卷 129答案与解析 一、 S
3、ECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 In regard to introducing new produc
4、ts, its necessary to consider product package. Package contributes to customers instant recognition of a company or brand. If you sell mineral water, unique design of the container, special texture of the plastics, etc. can all capture potential customers attention. Next, introducing new technologie
5、s into your products is of no less significance. In todays fiercely competitive society, anyone who has advanced technology controls the market, because new technology can make your product user-friendly, easily-operated and more fashionable, in other words, more effective and efficient. Lastly, con
6、sidering low price with high quality is also essential. Nobody doesnt want to spend less and get more. Therefore, this advantage can suit customers consuming needs. 【试题解析】 本题需要发言的主题是 “介绍新产品 ”。根据已有的要点1“Product package产品包装 ”，可以联想到其原因是要帮助客户认识公司(recognise the company)。根据已有的要点 2“New technology新技术 ”，可以联想到
7、运用新技术会使客户操作起来更加容易 (operate easily)。另外我们还可以补充一些回答的要点，例如， Low price with high quality高品质低价位，可以想到这很符合客户的需求 (meet the needs of theclients)；再如， Originality创新性，可以想到这样可以引导时尚潮流 (lead the fashion)。 2 【正确答案】 To begin with, I think reputation plays a significant role when selecting an agent. The agent we are g
8、oing to cooperate with should be an established partner with high reputation and has the capability to guarantee his performance and increase the turnover. Whats more, the agents managerial skills should be another major element for our concern. If our potential partners professional skills are insu
9、fficient when dealing with an urgent case or facing financial crisis, he would have difficulty in controlling the whole situation and may put the company into chaos. Lastly, agents willingness of cooperation also plays an important role. If the agent doesnt want to cooperate with us, all our efforts
10、 will be in vain. So we should negotiate with an agent in advance. 【试题解析】 本题需要发言的主题是 “选择代理商 ”。根据已有的要点1“Reputation声誉 ”，可以联想到首先要确保对方的业绩能令人满意 (guarantee performance)。根据已有的要点 2“Managerial skills管理技巧 ”，可以联想到代理商的管理技巧关系到对市场的掌控 (control market)。另外我们还可以补充一些回答的要点，例如， Willingness of cooperation合作的意愿，为确定其合作意愿，应
11、事先与代理商进行商谈 (negotiate with the agent)；再如， Image形象，代理商的形象会影响到销售 (influencesales)。 3 【正确答案】 In regard to offering after-sales service, the first and foremost thing you should consider is to decide whether you are sincere and faithful. Your attitude determines everything you do. So why not do it in a p
12、ositive manner? Otherwise, your time and money are in vain. Whats worse, your companys image may also be threatened. Apart from that, how to control the time is another key element you should consider. Find a common goal between customers benefit and companys costs. You should balance the demand for
13、 a better service and the need to keep costs down. Finally, learning from your rivals is also very beneficial. You can learn a lot by absorbing others advantages and you can also avoid similar mistakes by learning lessons from others. 【试题解析】 本题需要发言的主题是 “提供售后服务 ”。根据已有的要点1“Sincerity and faithfulness诚意 ”， 可以联想到表达诚意是表明公司态度 (show your attitude)的基本方式。根据已有的要点 2“Timemanagement时间管理 ”，可以联想到安排售后服务需要进行时间上的协调 (need coordination)。另外我们还可以补充一些回答的要点，例如， Doing more and talking less少说多做，可以想到这其实意味着应该给客户提供实际的好处 (give real benefits)；再如， Learning from your rivals向竞争对手学习，可以想到其原因是为了改进服 务 (improve the service)。
