1、国家公共英语四级（综合）练习试卷 7及答案与解析 Part D Directions: Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. 0 A consumer walks into a store. He stands in front of hundreds of boxes of laundry detergent. He choos
2、es one brand, pays for it, and leaves. Why does he pick that specific kind of soap? Is it truly better than the others? Probably not. These days, many products are nearly identical to each other in quality and price. If products are almost the same, what makes consumers buy one brand instead of anot
3、her? 【 B1】 | Although we might not like to admit it, commercials on television and advertisements in magazines probably influence us much more than we think they do. Advertising informs consumers about new products available on the market. It gives us information about everything from shampoo to too
4、thpaste to computers and cars. But there is one serious problem with this. The “information“ is actually very often “misinformation.“ It tells us the products benefits but hides their disadvantages. 【 B2】Advertising not only leads us to buy things that we don t need and can t afford, but it also con
5、fuses our sense of reality. “Zoom toothpaste prevents cavities and gives you white teeth!“ the advertisement tells us, but it doesn t tell us the complete truth: that a healthy diet and a good toothbrush will have the same effect. Advertisers use many methods to get us to buy their products. One of
6、their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives. Advertisements show us who we aren t and what we don t have. Our teeth aren t white enough. Our hair isn t shiny enough. Our clothes aren t clean enough. Advertisements make us afraid that people wo
7、n t like us if we don t use the advertised products. “Why don t I have any dates?“ a good-looking girl sadly asks in a commercial. “Here, “replies her roommate, “try Zoom tooth paste!“ Of course she tries it, and immediately the whole football team falls in love with her. “That s a stupid commercial
8、,“ we might say. But we still buy Zoom toothpaste out of fear of being unpopular and having no friends. 【 B3】 If fear is the negative motive for buying a product, then wanting a good self-image is the positive reason for choosing it. Each of us has mental picture of the kind of person we would like
9、to be. For example, a modern young woman might like to think that she looks like a beautiful movie star. A middle-aged man might want to see himself as a strong attractive athlete, Advertisers know this. They write specific ads to make certain group of people choose their product. Two people may cho
10、ose different brands of toothpaste with the identical price, amount, and quality; each person believes that he is expressing his personality by choosing that brand. Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another. These exper
11、ts tell advertisers about the motives of fear and self-image. They also inform them about recent studies with colors and words. 【 B4】 Psychologists have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identic
12、al product with different colors. Also, certain words attract our attention. For example, the words “new“, “improved“, “natural“, and “giant size“ are very popular and seem to pull our eyes and hands toward the package. Many people believe that advertising does not affect them. They know that there
13、is freedom to choose, and they probably don t realize the powerful effect of advertising. 【 B5】 They may not clearly understand that advertisers spend billions of dollars each year in aggressive competition for our money, and they are extremely successful. Do you believe that ads don t influence you
14、r choice of products? Just look at the brands in your kitchen and bathroom. 一、 Section IV Writing (35 minutes) 6 From your life experience you find that a sense of humor is very important in dealing with the problems in your life as well as in your relationship with other people. There is a discussi
15、on among your classmates about the importance of humor in everyday life. Write an essay to join the discussion by induding the following two points: 1) the definition of humor; 2) an example of its use in daily life. You should write 160-200 words on ANSWER SHEET 国家公共英语四级（综合）练习试卷 7答案与解析 Part D Direc
16、tions: Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2. 【知识模块】 Culture 1 【正确答案】 尽管我们可能不愿承认，但电视广 告和杂志广告对我们的影响可能比我们想像的要大得多。 【知识模块】 Culture 2 【正确答案】 广告不仅引导我们购买不需要的和买不起的东西，同时也扰乱了我们对现实的判断力。 【知识模块】 Cult
17、ure 3 【正确答案】 如果说恐惧是促使我们购买某种产品的负面动机，那么想要有一个好的个人形象则是选择这种产品的积极原因。 【知识模块】 Culture 4 【正确答案】 心理学家们发现，产品包装的某些颜色会促使人们伸出手拿起这种包装的产品，而不去买用其他颜色包装的同类产品。 【知识模块】 Culture 5 【正确答案】 他们也许并不太清楚，广告商们为了盈利，每年耗资亿万元参与激烈的竞争，并且他们做得非常成功。 【知识模块】 Culture 一、 Section IV Writing (35 minutes) 6 【正确答案】 Is a Sense of Humor Important?
18、We might safely say that a sense of humor is one of the best gifts from God. Our sense of humor gives us individuality and great assistance in life. We may even say that a person lacking humor is like a spring without flowers. Humor comes from our needs to be cultivated with wisdom. We need to have
19、the intelligence to create laughter from our own frailties in order to laugh away our tears, troubles and miseries. If we still remember the saying that life makes a wise man smile and a foolish man cry, we can change our heartbroken bitterness into laughter. Humor helps us to live in harmony with o
20、urselves and other people. With natural laughter, misunderstanding disappears and tension is released easily. If you quarrel over a trifle with your friend and he gets so angry that he says, “I ll never talk to you again.“ To save your friendship, you might say, “If you don t want to talk please listen to me and let me do the talking, won t you?“ With a sense of humor, unnecessary future regret is avoided. So, a sense of humor is an important key to solving problems and bringing happiness to life. 【知识模块】 Culture
