1、MBA 联考-英语(二)-36 及答案解析(总分：100.00，做题时间：90 分钟)一、Section Use of Eng(总题数：1，分数：10.00)An important factor of leadership is attraction. This does not mean attractiveness in the ordinary sense, for that is a born quality 1 our control. The leader has, nevertheless, to be a magnet; a central figure towards wh
2、om people are 2 . Magnetism in that sense depends, first of all, 3 being seen. There is a type of authority which can be 4 from behind closed doors, but that is not leadership. 5 there is movement and action, the true leaders is in the forefront and may seem, indeed, to be everywhere at once. He has
3、 to become a legend; the 6 for anecdotes, whether true or 7 ; character. One of the simplest devices is to be absent 8 the occasion when the leader might be 9 to be there, enough in itself to start a rumor about the vital business 10 has detained him. To 11 up for this, he can appear when least expe
4、cted, giving rise to another story about the interest he can display 12 things which other folks might 13 as trivial. With this gift for 14 curiosity the leader always combines a reluctance to talk about himself. His interest is 15 in other people, he questions them and encourages them to talk and t
5、hen remembers all 16 is relevant. He never leaves a party 17 he has mentally filed a minimum dossier (档案) on 18 present, ensuring that he knows 19 to say when he meets them again. He is not artificially extrovert but he would usually rather listen 20 talk. Others realize gradually that his importanc
6、e needs no proof.（分数：10.00）A.inB.beyondC.underD.ofA.unitedB.draggedC.drawnD.hauledA.atB.inC.aboutD.onA.lookedB.recognizedC.exercisedD.respectedA.WhereB.ThoughC.BecauseD.WhenA.minor roleB.subjectC.jokeD.supplementA.incorrectB.wrongC.falseD.badA.inB.onC.atD.underA.refusedB.suspectedC.expelledD.expecte
7、dA.whichB.whenC.whatD.whereA.takeB.makeC.comeD.giveA.onB.inC.aboutD.atA.lookB.thinkC.viewD.dealA.decreasingB.possessingC.inspiringD.urgingA.directlyB.obscurelyC.scarcelyD.plainlyA.whichB.thatC.whatD.oneA.afterB.whenC.untilD.beforeA.someoneB.everyoneC.menD.oneA.whenB.whereC.whichD.whatA.andB.orC.than
8、D.but二、Section Reading Co(总题数：0，分数：0.00)三、Part A(总题数：0，分数：0.00)四、Text 1(总题数：1，分数：10.00)Professor Kumar Bhatt, founder and head of Warwick Manufacturing Group (WMG), and Rob Meakin, a personnel director at Marconi, have developed a partnership to train engineers and managers to become e-literate. The
9、 New Knowledge Partnership will include a team of 40 Marconi managers in what Professor Bhatt calls electronic engineering management or E2. A wide range of engineering and non-engineering companies has expressed interest in these exciting programs. Professor Bhatt believes that e-commerce is changi
10、ng the business environment to a huge extent. Many chief executives do not understand the power of the new technologies and, in some cases, are actually resisting change. He says, “as long as enough industry leaders realize its potential benefits, e-business will make possible a second productivity
11、revolution in Britain. This could take the economy close to eliminating the still substantial competitiveness gap with its main rivals. Over the last five years in the US there has been a 30% improvement in manufacturing sector productivity because of information technology. In Britain we can achiev
12、e more than that and successful e-business will be worth billions to the UK economy.“ Already Britain makes more use of computer-aided design and manufacture (CAD/CAM) and management information technology systems than other European countries, and has a government that actively promotes e-business.
13、 But, observes Professor Bhatt, Britain has never used technology as a growth driver. “The thing about electronic engineering management is that you can keep your legacy systems; you just need to link those systems with an information engine. At the touch of a button it will allow project managers t
14、o see the status of a project, identify problems precisely and make virtually immediate decisions based on information that will be much more complete than in the past.“ The E2 program is the result of an alliance by the Warwick Manufacturing Group with America“s leading e-commerce study center, Car
15、negie Mellon. The latter will be responsible for training many of the Marconi managers in America, where the group has half its business. In Britain, Professor Bhatt has linked up with Sun Microsystems, Oracle and Parametric Technology, to set up a multi-million pound E2 design and manufacturing cen
16、ter at the university which will be used for training and research. Professor Bhatt believes that e-commerce is changing business to such an extent that WMG is likely to be renamed Warwick Electronic Manufacturing Group. But, he warns “The move to globalize because of e-commerce is racing ahead. Alt
17、hough the net allows British industry to overtake their European peers, it also offers Asian countries to leapfrog (跃过) the West. For the first time it is not the privilege of the western world because this technology is universal.“（分数：10.00）(1).Professor Bhatt and Rob Meakin have developed a method
18、 to _.（分数：2.00）A.teach electronic engineering managementB.train employees to be acquainted with e-commerceC.train employees to be engineers and managersD.teach employees about developing a partnership(2).How does Professor Bhatt feel about many leaders in companies?（分数：2.00）A.They do not understand
19、a possible second productivity revolution in Britain.B.They are excited about change.C.They are ready for e-business.D.They sometimes are against the change resulted from new technologies.(3).According to the passage, what do you know about e-business in Britain?（分数：2.00）A.E-business has eliminated
20、many competitive rivals.B.E-business has done many benefits to big companies.C.Many companies have joined in the E2 business program.D.E-business has great potential and will make changes in the country.(4).According to the passage, which of the following statements is TRUE?（分数：2.00）A.Britain can be
21、 competitive to US in the area of information technology.B.Britain has already taken the advantages of running engineering management.C.As with many other European countries, Britain has made use of computer-aided systems.D.E-commerce has offered opportunities to European countries to eliminate the
22、competitiveness gap with all the rivals.(5).WMG would like to change its name because _.（分数：2.00）A.Britain is going to catch up with all other European countries in the field of electronic engineering managementB.business has been influenced so much by e-commerceC.the e-commerce has offered Asian co
23、untries the chance to overtake Britain and the rest of EuropeD.e-business is very popular and will become universal五、Text 2(总题数：1，分数：10.00)Latino youths need better education for Arizona to take full advantage of the possibilities their exploding population offers. Arizona“s fast-growing Latino popu
24、lation offers the state tremendous promise and a challenge. Even more than the aging of the baby boomers, the Latino boom is fundamentally reorienting the state“s economic and social structure. Immigration and natural increase have added 600,000 young Latino residents to the state“s population in th
25、e past decade. Half of the population younger than 18 in both Phoenix and Tucson is now Latino. Within 20 years, Latinos will make up half of the homegrown entry-level labor pool in the state“s two largest labor markets. What is more, Hispanics are becoming key economic players. Most people don“t no
26、tice it, but Latinos born in Arizona make up much of their immigrant parents“ economic and educational, deficits. For example, second-generation Mexican-Americans secure an average of 12 grades of schooling where their parents obtained less than nine. That means they erase 70 percent of their parent
27、s“ lag behind third-generation non-Hispanic Whites in a single generation. All of this hands the state a golden opportunity. At a time when many states will struggle with labor shortages because of modest population growth, Arizona has a priceless chance to build a populous, hardworking and skilled
28、workforce on which to base future prosperity. The problem is that Arizona and its Latino residents may not be able to seize this opportunity. Far too many of Arizona“s Latinos drop out of high school or fail to obtain the basic education needed for more advanced study. As a result, educational defic
29、its are holding back many Latinosand the state as well. To be sure, construction and low-end service jobs continue to absorb tens of thousands of Latino immigrants with little formal education. But over the long term, most of Arizona“s Latino citizens remain ill-prepared to prosper in an increasingl
30、y demanding knowledge economy. For the reason, the educational uplift of Arizona“s huge Latino population must move to the center of the state“s agenda. After all, the education deficits of Arizona“s Latino population will severely cramp the fortunes of hardworking people if they go unaddressed and
31、could well undercut the state“s ability to compete in the new economy. At the entry level, slower growth rates may create more competition for low-skill jobs, displacing Latinos from a significant means of support. At the higher end, shortages of Latinos educationally ready to move up will make it m
32、uch harder for knowledge-based companies staff to get high-skill positions.（分数：10.00）(1).The Latino population is changing Arizona“s _.（分数：2.00）A.aging problemB.educational systemC.economic structureD.financial deficits(2).What can be inferred from the third paragraph?（分数：2.00）A.The Latino populatio
33、n in Arizona is made up of Hispanics and Mexican-Americans.B.The first-generation Latinos are immigrants instead of being born in America.C.70 percent of the first-generation Latinos had less schooling than nine years.D.The educational system used to be in favor of the non-Hispanic Whites.(3).“Educa
34、tional deficits“ (Lines 67, Para. 4) most probably means that _.（分数：2.00）A.the state did not put much money into educationB.many Latinos are too poor to obtain educationC.education is not a profitable enterpriseD.many Latinos are not well-educated(4).According to the author, Arizona should give high
35、est priority to _.（分数：2.00）A.controlling the Latino populationB.enhancing the educational level of the Latino populationC.improving the knowledge-based economyD.building the Latino population into hardworking and skilled workforce(5).It is implied that, in the long run, most Latinos in Arizona will
36、_.（分数：2.00）A.be joblessB.be badly-paidC.do low-skill jobsD.do high-skill jobs六、Text 3(总题数：1，分数：10.00)As obvious as it may sound, the truth is there are a lot of businesses out there. The odds of not having any competition are next to impossible, and something any worthwhile business, whether big or
37、small, has to eventually come to accept. Every one of those businesses are trying to do the exact same thing: get people to buy their products. When flooded with so many potential prospects it isn“t always easy for the customers to know which business is the best and which one has the best product.
38、What you need to do is to help them along. Differentiating your business and your products from the competitors is by far one of the most important details when dealing With any kind of industry. Everything a company does, from the creative ads they run to the inventive promotions they produce to th
39、e full color business cards they hand out is geared towards separating themselves from the rest of the flock. If you“re going to compete with them you“re going to have to do the same, and do it more effectively. Sometimes the most effective approaches can be some of the most simple. Printing well-co
40、lored brochures gives businesses the chance to show their customers the subtle or not so subtle differences between them and the competitors, whether it is better designs, better features, or better prices. Handing them a list of all the products or services you offer allows them the ability to see
41、exactly what they“re getting when they do business with you, and the more customers know about a business the better the odds are they“ll feel comfortable with them. But, even going beyond the products, boosting up your company can also be an effective tool to place you above the competitors. When y
42、ou hand a person a business card, fully colored with a unique design you“re handing him a means to remember you. A business card can say a lot about a person and the business be run. Simple, drab colors can be off putting to the person looking for a friendlier business. The right color scheme alone
43、can differentiate you from the competitors, and once you“ve managed to separate yourself out, you“ll be in a prime position to be whom the person favors when they need that specific product. With competition as steep as it is today, every business has its hands full trying to stay above the rest. Wh
44、en every little thing counts, the business the customers will take to heart will be the one who can show them just why they“re the best qualified. Printing out the right kind of colorful brochure or business card can be a valuable method of stepping away from the crowded business field.（分数：10.00）(1)
45、.According to the writer, what does every business, regardless of its size, make effort to achieve nowadays?（分数：2.00）A.Get people to buy their products.B.Design and produce new products.C.Make their prices more competitive.D.Better the quality of their present products.(2).Why do some companies desi
46、gn their business cards in full color?（分数：2.00）A.To keep up with the trend.B.To make the cards look fancy.C.To distinguish themselves from others.D.To vividly demonstrate the corporate culture.(3).What would help customers know better about your business when doing business with them?（分数：2.00）A.Invi
47、ting them to kinds of exhibitions related.B.Showing them the price of your products.C.Asking them to find out the subtle differences between you and the competitors.D.Giving them a catalogue of all the products or services your business provides.(4).According to the last paragraph, what kind of busi
48、ness will make the customers think seriously? It“s the business that can _.（分数：2.00）A.provide comprehensive after-sales serviceB.always offer the lowest price in the marketC.show customers why they are the best qualifiedD.convince customers that they are the largest in this field(5).The writer sugge
49、sts that companies _ for the sake of effective product differentiation.（分数：2.00）A.step away from the crowded business fieldB.make as many advertisements in newspapers as possibleC.manage to enter competitive markets whenever possibleD.print out the right kind of colorful brochure or business card七、Text 4(总题数：1，分数：10.00)Virtually all consumers will have a credit card in their lives. Selecting a credit card should not be something taken lightly, card companies are constantly looking for new consumers, but only after wisely comparing offers should you
