1、BEC商务英语（中级）阅读模拟试卷 100及答案与解析 一、 PART ONE 0 A Bangkok rose 2 percent on the day and 3.4 percent over the week as buyers moved into large market capitalization stocks. The SET index rose 27.55 to 1,383.57 in turnover of Bt 8. 5bn, down from Thursdays Bt 10bn. B Taipei was pulled lower by late profit-ta
2、king in industrials after Thursdays rebound, and the weighted index fell 45. 59 to 5,806. 77, or 1.7 percent, over the week. Turnover rose to T $41.51 bn from T $35.78bn. C Manila opened strongly on foreign buying of blue chips but dipped at the close as profits were taken. The composite index fell
3、10.07 to 2,907.00, 1.3 percent higher on the week. D Hong Kong finished a mixed day slightly lower, sapped by prof it-taking on confirmation of US renewal of Chinas MEN trade status and concerns over the lower domestic property market. The Hang Seng Index fell 11.58 to close at 9,470.13, 1.7 percent
4、 lower on the week. 1 The share prices were influenced by the improvement of the two countriesrelations. 2 Over the week, turnover rose by T $ 5.83bn. 3 Many people went to buy capitalization stocks. 4 In the beginning many foreign shareholders buy blue chips at high prices. 5 Price was lower after
5、shareholders sold stocks in industrials to make profit. 6 On Thursday price dropped and then rose again. 7 The falling of composite index rose by 1.3 percent on the week. 二、 PART TWO 7 Read this text on Daves dream. Choose the best sentence below to fill in each of the gaps. For each gap 8 12, mark
6、one letter A G on your Answer Sheet. Do not mark any letter twice. Icon Acoustics: Bypassing Tradition Like most entrepreneurs, Dave Fokos dreams a lot. He imagines customers eagerly phoning Icon Acoustics in Billerica, Massachusetts, to order his latest, custom-made stereo speakers (0) Like most en
7、trepreneurs, Dave has taken a long time to develop his dream. 8 Dave discovered that he had a strong, interest in audio engineering. He took independent-study courses in this area and by graduation had designed and built a pair of marketable stereo speakers. Following graduation, Dave pursued his in
8、terest in audio engineering. He landed a job as a loudspeaker designer with Conrad-Johnson, a high-end audio-equipment manufacturer headquarters in Fairfax, Virginia 9 Dave identified a market niche that he felt other speaker firms had overlooked 10 These affluent, well-educated customers are genuin
9、ely obsessed with their stereo equipment. “Theyd rather buy a new set of speakers than eat,“ Dave observes. Dave faced one major problem how to distribute Icons products. He had learned from experience at Conrad-Johnson that most manufacturers distribute their equipment primarily through stereo deal
10、ers. Dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. 11 This kept those firms that offered more customized products from gaining access to the market. Perhaps most disturbing, Dave felt that t
11、he established dealers often sold not what was best for customers, but whatever they had in inventory that month. Dave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established dealer network. 12 “My vision for the future is one where all manufacturer
12、s sell their products directly to end user. In this way, even the audiophiles in Dead Horse, Alaska, can have access to all that the audio-manufacturing community has to offer.“ Example: A A. At the age of 28, Dave set out to turn his dreams into reality. B. Furthermore, the dealers concentrated on
13、only a handful of well-known producers. C. Who provided mass-produced models. D. The firms tend to plow their money in to developing their products and have little leftover to market them. E. This niche consisted of “audio-addicts“ people who love to listen to music and appreciate first-rate stereo
14、equipment. F. To serve the audio-addicts segment, Dave offers only the highest-quality speakers. G. It all began while majoring in electrical engineering at Cornell. By going directly to the customers, Dave could avoid the dealer markups and offer top-quality products and service at reasonable price
15、. 三、 PART THREE 12 Read the article below about Reebok. For the question 13 18, mark one letter A, B, C or D on your Answer Sheet for the answer you choose. Reebok executives do not like to hear their stylish athletic shoes called “footwear for yuppies“ . They contend that Reebok shoes appeal to div
16、erse market segments, especially now that the company offers basketball and childrens shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual
17、shoes, and high performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all ot
18、her sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the companys view that consumers judge the quality of the brand by the quality of its distribution. In the past fe
19、w years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it alread
20、y had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-rela
21、ted craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjud
22、ged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount-stores. 13 One reason why Reeboks managerial personnel dont like their shoes to be called “footwear for yuppies“ is that_. （ A） yuppies usually evokes a negative image （ B） they be
23、lieve that their shoes are popular with people of different age groups （ C） new production lines have been added to produce inexpensive shoes 14 Reeboks view that “consumers judge the quality of the brand by the quality of its distribution“ (Para. 2) implies that_. （ A） the quality of a brand is mea
24、sured by the service quality of the store selling it （ B） consumers believe that first-rate products are only sold by high-quality stores （ C） the quality of a product determines the quality of its distributors 15 Reebok once had to limit the number of its distributors because_. （ A） the reduction o
25、f distributors could increase its share of the market （ B） its supply of products fell short of demand （ C） too many distributors would cut into its profits 16 Although the Reebok Company has solved the problem of fulfilling its orders, it_. （ A） is still particular about who sells its products （ B）
26、 does not want to further expand its retailing network （ C） still limits the number of shoes supplied to stores 17 What mistake that Nike had made? （ A） Misjudge the demand of the market. （ B） Sell running shoes in low price. （ C） Mistakenly believed that customer were crazy on the aerobics shoes. 1
27、8 What lesson has Reebok learned from Nikes distribution problems? （ A） A company should do follow-up surveys of its products. （ B） A company should not sell its high quality shoes in discount stores. （ C） A company should correctly evaluate the impact of a new craze on the market. 四、 PART FOUR 18 R
28、ead the letter below.Choose the best word to fill in each gap from A, B, C or D on the opposite page. For each question 19 33, mark one letter (A, B, C or D) on your Answer Sheet. There is an example at the beginning, (0).RICHMAN RING International Movers Our ref: F/2/J 21st March 2008Dear Mr. Ratan
29、ara,Re: Removal of business equipment from Singapore to Hong Kong Thank you for your telephone enquiry. I am 0 to provide you with the quotation that you requested. 19 addition to this, I am including further details of our service. The price is 20 on the items that you mentioned in your phone call
30、and will, of course, vary if you decide to add extra items or 21 some. In order to keep the cost as low as 22 , we will move your equipment when it is most convenient for us. We will try to 23 your move with those of other clients who ask us to transport goods at around the same time. I am sure you
31、will 24 that if we were to make a special trip just for your equipment, but the cost would be much 25 . This means that 26 you requested a move on 23 June, this precise date may not be possible. However, we regularly transport goods 27 Singapore and Hong Kong, and we would 28 to be able to move your
32、 equipment within two or three days of your requested date. The 29 does not include packing. I understand that you prefer to 30 out your own packing since 31 of your equipment is quite fragile. I hope that these initial details meet with your 32 , and ask that you do not hesitate to 33 us if you req
33、uire any further advice. Yours sincerely, (Signature) Dave Ring Transport Manager （ A） In （ B） With （ C） On （ D） By （ A） built （ B） created （ C） based （ D） made （ A） decrease （ B） prevent （ C） omit （ D） reduce （ A） realistic （ B） possible （ C） probable （ D） desired （ A） associate （ B） gather （ C） mi
34、x （ D） combine （ A） appreciate （ B） satisfy （ C） wish （ D） consider （ A） appreciated （ B） higher （ C） heavier （ D） superior （ A） still （ B） even （ C） despite （ D） although （ A） among （ B） beside （ C） between （ D） along （ A） forecast （ B） think （ C） choose （ D） expect （ A） guess （ B） value （ C） estim
35、ate （ D） judgement （ A） end （ B） carry （ C） bring （ D） take （ A） part （ B） section （ C） piece （ D） bit （ A） kindness （ B） approval （ C） permission （ D） allowance （ A） dial （ B） connect （ C） reach （ D） contact 五、 PART FIVE 33 Read this text about Human Resource Management.In most of the lines 34 45 t
36、here is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
37、BEC商务英语（中级）阅读模拟试卷 100答案与解析 一、 PART ONE 1 【正确答案】 D 【试题解析】 文中只有 D提到了中美关系， “US renewal of Chinas MFN trade status”，美国继续给予中国最惠国待遇。 MFN是 “most-favored-nation(最惠国 )”的简写。 2 【正确答案】 B 【试题解析】 在过去的一周内，成交总额从 $35 78bn增加到 $41 51bn，两者的差额正是 $5 83bn。即：在过去一周内，成交额增加了 $5 83bn。 3 【正确答案】 A 【试题解析】 由于 “buyers moved in to l
38、arge market capitalization stocks”，使得“曼谷 ”市场当天上涨 2，且整周上涨 3 4。 4 【正确答案】 C 【试题解析】 C中的 opened strongly，意思是强劲开盘，暴涨。 Foreign buying of blue chips外国持股者积极购买蓝筹股。因此，正确答案是 C。 5 【正确答案】 B 【试题解析】 参看 “Taipei was pulled lower by late profittaking in industrials”， pull lower是拉低、下跌的意思，由于在工业股方面获利盘的退出，台北的股市被拉低。 6 【正确答
39、案】 B 【试题解析】 B句中， rebound意思是 increase again after decreasing，也就是说价格在下跌之后又反弹回来。 7 【正确答案】 C 【试题解析】 C句中， “the composite index fell 10 07 to2， 907 00， 1 3 percent higher on the week”， higher即指的是 rose，上涨。 二、 PART TWO 8 【正确答案】 F 【试题解析】 正如许多企业家一样， Dave花费了很长时间来实现自己的梦想，他要给人们提供最高质量的扬声器 (offers only the highest
40、-qualityspeakers)，因此，这里填入 F最佳。 9 【正确答案】 D 【试题解析】 在下一句中提到， Dave找到了一个被许多公司忽视的市场机会，因此，此处应该填入有关没有重视市场营销的情况，即 D：大部分公司把挣到的钱再投资到产品研发中，没有多少用来开发市场。 10 【正确答案】 E 【试题解析】 接上题，这是一个什么样的机会呢 ?这个机会就是由音乐发烧友 喜欢听音乐、购买一流的立体声设备 构成。选项中只有 E有 niche这个词，与前一句的 niche对应，意思承接。 11 【正确答案】 B 【试题解析】 上面几句在讨论 Dave对产品分销方面问题的看法，他不 赞成通过分销商
41、来销售此种产品，因为他们过分压缩厂家的利润空间，而且，他们仅销售少数的几个知名品牌 (B)。因此， B是正确答案。 12 【正确答案】 G 【试题解析】 上句的意思是， “Dave设想越过经销商，直接向音乐发烧友销售高质量产品 ”，那么，这样有什么好处呢 ?这样可以 “避免经销商的加价，以更好的服务和合理的价格服务市场 (G)”。 三、 PART THREE 13 【正确答案】 B 【试题解析】 问题是 “锐步公司管理人员之所以不喜欢他们管理部门生产的鞋被称为是 雅皮士的鞋 的原因之一是 ” 。答案信息在第一段，开头就指出管理者们不喜欢被这样称呼，接下来列举了他们针对不同客户群开发出来的多种多
42、样的产品，最后的一句话是总结 all of which should attract new and varied groups of customers(所有这些产品应该能够吸引新的和不同的客户群 )，说明他们的产品是多样的，不是单一的。所以答案 B“他们相信其生产的运动鞋能够受到不同年龄段的人的欢迎 ”是正确的。 14 【正确答案】 B 【试题解析】 问题是 “锐步公司认为 消费者根据产品的销售情况 来判断品牌的质量 的看法是指 ” 。这是一道推理题。锐步的这种观点出现在第二段的最后一句，那么答案信息一定在这一段中。此段主要阐述锐步正在改进 upmarket(高级市场 )的销售网，以达到其
43、销售目标 push sales to$1 billion annually， ahead of all other sports shoe marketers(帮助其将销售量提高到每年十亿美元。能够在运动鞋市场中名列前茅 )。其策略是 will continue to be sold only in better specialty，sporting goods， and department stores(继续面向高档的专卖店、体育用品店和商场 )，它的这种做法基于它的认识：消费者认为高档商店里出售的一定是高质量的商品。所以答案 B是正确的。 15 【正确答案】 B 【试题解析】 问题是 “
44、锐步曾经有一次限制其产品经销商的数量是因为 ” 。与题干相关的内容出现在第三段的一句话中， partly out of necessity的意思是 “部分原因是出于需要 ”。后一句说明当时的市场情况是需大于供， A“提高市场份额 ”和C“经销商太多会分 掉利润 ”都未在此提及，所以只有 B“其供应落后于需求 ”是正确的。 16 【正确答案】 A 【试题解析】 问题是 “尽管锐步公司解决了履行订单的问题，但它还是 ” 。题干中的关键词 fulfilling出现在第三段， These fulfillment problems seem to be under control now的意思是 “现在
45、，履行订单中出现的问题看来已经得到控制 ”，说明可以满足需求了，后面的 but引出了转折，正好是题干的问题所在。 but the company is still selective about its distributors(但是公司对于其经销商的选择还是很挑剔的 )。选项 A中的 who sells its products指的就是 distributor，而 is still particular about与 still selective同义，所以 A为正确答案。 17 【正确答案】 A 【试题解析】 问题是 “耐克公司曾经犯过什么错误 ?”短文在最后一段中提到了Nike，它的错误
46、是 mis-judged the strength of the aerobics shoe craze，其中的strength是指因 craze而对市场造成的影响力度。所以这句话的意思是 “错误地判断了消费者对有氧运动用鞋的狂热所能对市场造成的影响力度 ”，关键词在strength，并不是没有在消费者中产生狂热现象，而是对市场供需比例的判断发生了错误。所以选项 C是错误的。而后文的 was forced to unload huge inventories of running shoes through discount stores(被迫将大量积压的跑鞋放到打折店里倾销 )，只是 Nik
47、e出现错误之后不得已的做 法。所以选项 B也是错误的。只有 A是正确的。 18 【正确答案】 C 【试题解析】 问题是 “从耐克的销售存在的问题中，锐步吸取了什么教训 ?”在第四段中提到锐步也预测到了市场中的 craze，并准备迎合消费者的兴趣，说明它已经做了市场调查，所以 A是错误的。选项 B涉及的是 Nike在出现错误后做出的补救措施，所以 B也是错误的。从上一题可知， Nike的错误在于判断 craze在市场中的影响力度 (strength)有误，因此，锐步需要避免重蹈覆辙，必须作出正确的计划，所以 C是正确的答案。其中 impact与 strength同义。 四、 PART FOUR
48、19 【正确答案】 A 【试题解析】 固定用法： in addition to除 之外。 20 【正确答案】 C 【试题解析】 be based on以 为基础、基于 ，符合题意。其他同和 on一起使用的词有 “be built on建于 之上 ”，但含义不恰当。 21 【正确答案】 C 【试题解析】 omit常和 item一起用，表示 “减少某些条款或项 ”等。 Reduce指的是缩小事物的范围、强度、数量等，常跟 speed， pressure， staff， expenses等；decrease指事物逐渐缩小、逐渐衰弱的过程。 22 【正确答案】 B 【试题解析】 as low as p
49、ossible尽量低，其他词不能与这里的 low搭配。 23 【正确答案】 D 【试题解析】 associatewith 把 联系起来； gather sth up together收集；gather sth sb round搜集、集合； mix A with B把 A和 B混合 (这种组合往往强调混杂不清 )， mix sb sth up with sb sth把某人 (物 )与他人 (他物 )混淆； combine A with and B把 A和 B结合起来 (必要的话两物还可以分开 )。此句意为 “我们将尽力把你要运的设备和其他客户要我们于同一时段运送的货物放在一起运输。 ”由此看来只有 D符合题意。 24 【正确答案】 A 【试题解析】 本句表示一种假设：如果我们为你们专门运输设备，你们肯定会同意，但费用要高多了。这里只有 appreciate除 “感激 ”和 “鉴赏 ”外，还含有 “赏识 ”或 “同意 ”对方观点的含义。 25 【正确答案】 B 【试题解析】 从 句意看只能用 higher来表示费用更高； heavier一般不表示费用的高低； superior表示更高一个级别、
