1、BEC商务英语（高级）写作模拟试卷 66及答案与解析 一、 PART ONE 1 The bar below shows the number of students at Diversity College who are immigrants, by last country of permanent residence. Using the information form the graph, write a short report on the diversity of immigrants. Write 120-140 words.二、 PART TWO 2 Answer one
2、 of the questions 2, 3 or 4 below. Question 2 You are an inspector of Dell in China. There is a conference between Dell and China Pacific Insurance. Write a report about it. Write 200-250 words on the separate answer paper provided. Question 3 You received a letter enquiring about your product, the
3、“Bounty“ life raft. Write to Mr. Imbernon and inform him the details and price. Write 200-250 words on the separate answer paper provided. Question 4 You just came to this new company a week ago. Write a proposal about your work. Write 200-250 words on the separate answer paper provided. BEC商务英语（高级）
4、写作模拟试卷 66答案与解析 一、 PART ONE 1 【正确答案】 The bar above shows the number of students at Diversity College who are immigrants by their last country of permanent residence. Quite obviously, among the above-shown countries, most immigrants are from France, Brazil and the United States, among which the far mo
5、st immigrants are from France, the secondly most are from Brazil, and the thirdly are from United States. Following these 3 countries are China and Australia. And the least immigrants are from Korea. The graph shows clearly that 100 students immigrated from China, 380 from France, and 260 from Brazi
6、l, that is, immigrants from China is almost 3 times less than those from France, and immigrants from Brazil are 2.6 times of those from China. Compared with Korea, from which there are the least immigrants, the number of immigrants from France, from which there are the most immigrants, has almost ov
7、er 7 times more immigrants. 【试题解析】 水平柱形图和垂直柱形图的分析没有什么不同，主要是趋势分析和差异分析。上图的分析则完全是各个国家来的移民数量的差异分析。从上图中可明显地看出，来自法国的移民数量为 380个，来自巴西的为 260个，而来自中国的为 100个，但来自其他几个国家的移民的具体数量则体现得没那么明显，所以上述图表仍不宜太多地使用具体的数字。 二、 PART TWO 2 【正确答案】 Question 2 Dell Cracks China Its a wet morning in old Shanghai, and salesman Peter Ch
8、an is selling hard. He is computers and the unique benefits of Dells direct-selling model. His customer: Xiao Jianyi, deputy general manager of China Pacific Insurance, a fast-growing state-owned insurance company. China Pacific, a potentially big account, is in the process of computerizing its enti
9、re billing system. It already has about 400 desktops and about 70 servers, mainly from IBM and Hewlett-Packard. But Xiao needs more hardware. Much more. Chan explains that direct selling not only eliminates middlemen but also means that Dell can build China Pacifics computers to the firms exact requ
10、irements, from the hardware on the outside to the software on the inside. By the time Chan finishes with a description of Dells convenient after-sales service, Xiao says that the Dell guys are even more aggressive than people from other computer companies. Dell is well on its day to becoming a major
11、 player in China. Last year, Michael Dell opened the fourth Dell PC factory in the world in Xiamen, a city halfway between Hong Kong and Shanghai on Chinas southeastern coast. The point of Dells push into China seems obvious: China is becoming too big a PC market for Dell, or anyone, to ignore. Chin
12、a is already the fifth-largest PC market behind the U. S. , Japan, Germany, and Britain. But if PC shipments in China continue to grow at an average annual rate of 30% as they have over the past three years Chinas PC market will surpass Japans in only five years. Not even the Asian crisis has slowed
13、 down this growth. While Asian markets like South Korea saw a 46% decline in PC shipments in 1997-1998. for example, PC shipments to China jumped 48% . Though the competition is intense, Dell is confident it has a strategy that will pay off. First, it has decided not to target retail buyers, who acc
14、ount for only about 10% of Dells China sales. That way Dell avoids going head to head against local market leaders like Legend. The company thinks it can make big inroads by selling directly to corporations. Established American PC makers in China Hewlett-Packard, IBM, and Compaqdepend largely on re
15、sellers. By cutting out the middleman, Dell believes it can sell computers at lower prices than its competitors can, and thus steal market share. Already the gambit seems to be working: at the end of last year, Dells market share tripled to 1.2%, while Compaqs fell from 3.5% to 2.7%. The outlook was
16、nt always so rosy. When Dell set up its first Asian factory in Malaysia in 1996, there were serious doubts as to whether its direct-selling model would work. Skeptics fretted that Asias low Internet penetration and the value Asians put on personal relationships with distributors would punish the Del
17、l model. But in practice Dell has managed to increase sales during one of Asias worst economic crises. That has silenced most of the critics. In fact, the direct-selling model has almost certainly been a boon, not a barrier, to Dells plans. “With low priced PCs reducing traditional profit margins, t
18、he direct-order model is gaining popularity across Asia. “ Says Archana Gidwani. an analyst with the Gartner Group in Singapore. She figures that starting in 1998, direct sellers like Dell saw shipments in Asia jump 15% , while Hewlett-Packard, IBM, Compaq, and other PC makers that go through resell
19、ers saw shipments decline 3 % . And she expects 40% of Asias PC shipments to be ordered directly this year, up from roughly 30% last year. “Dell,“ she concludes , “ is changing the way computers are being sold in Asia. “ Though Dell started shipping computers in China only last August, it has alread
20、y risen to become the countrys eighth largest PC maker; quarter-on-quarter sales are growing 50% on average, admittedly from a very low base. Dell will not say if its operations there are profitable yet. Dell is winning over the chief information officers of state-owned companies in the American way
21、 with speed, convenience, and service. “We dont have to change the formula. It will work in the U. S. , China, India, or even in space.“ At the heart of that “formula“ is the simple principle that the customer knows best. Question 3 Champion Manufacturing pic. Horseferry Road Portsmouth P012 3RT Uni
22、ted Kingdom 21 November 1999 Mr. Pierre Imbernon Commercial Manager Meridien S. A. quai de Grenelle 13269 Marseille France Dear Mr. Imbernon, Thank you for your letter dated 20 November enquiring about the “Bounty“ life raft. I am very happy to inform you that the “Bounty“ life raft is one of our qu
23、ality products exported to many European countries such as France, Germany, Italy, Spain, etc. I also have pleasure in enclosing our brochure with full technical details in French and will send you a video cassette (French version) together with our price list for different models afterwards. We off
24、er only 10% off list price unless over 100 are ordered. Further details could be discussed when you place your order with us. I wonder if you know the “Salon Nautique International de Paris“ (International Paris Boat Show) is to be held from 30 November to 10 December at Porte de Versailles. All our
25、 products will be on display there including the “Bounty“ life raft. If you require any further information you can tell Mr Paul Martin, the Chief Salesman, who is already in Paris and will contact you soon. I am looking forward to your order. Yours sincerely, Question 4 Im quite well organised real
26、ly so I have no problems dealing with things like credit notes and invoices. What I do find stressful, though, is having to deal with people when they ring up and complain about damaged goods or a late delivery. Were only a small company, you know, so its up to me and my colleague to sort things out
27、. Although, having said that, my colleague isnt actually that big a help at all. She spends most of her day gossiping to friends, so people can only get through to my extension. Its no good trying to interrupt her either. She just shrugs her shoulders and carries on. Its very irritating, you know. M
28、y new colleagues really nice. She worked in Despatch up until about three months ago, so shes already familiar with all the forms and things we use here at the company. Ive started her off on some basic procedures, like paying salaries and dealing with credit control, which means that I can concentr
29、ate on preparing for next months audit. Shes doing quite well actually, when she finally makes it into the office, that is. It almost 20 past by the time she gets in . and even later if she goes to the canteen to get something to eat first. I think she just goes there for a good gossip with her frie
30、nds from Despatch. I sometimes struggle to keep me cool with the Sales Department always on at us to get things moving more quickly. Were busy enough as it is, what with planning and organising operations, scheduling projects and dealing with plant maintenance. It doesnt help having to share such a
31、small space with my boss. Well, we get on all right even though hes quite a tidy person and I tend to leave the place in a bit of a mess. But what really does annoy me is the amount of time I have to spend unjamming the printer or the photocopier after hes been using it. I just find it so inconsider
32、ate of him to leave me to deal with it all the time. Im used to keeping records of prices and ordering office supplies, of course, but I never realised there would be so much to the job. I mean, when I think back to the interview, the Personnel Manager didnt mention half the things Im now doing. Ive
33、 never had to actually select the suppliers myself before. Its a real balancing act, getting the right product at the right price. But my colleagues given me lots of useful infor-mation. In fact, there isnt much he hasnt told me. We took a break together on my first day here and he didnt waste any t
34、ime telling me all about everyone in the office. It makes me wonder now what hes saying behind my back. Its been a real nightmare lately. Were busy enough at the best of times. And now weve lost our administrative assistant, its even worse. Ive been up to my neck in paperwork, going through contract
35、 details with the Legal Department and checking CVs and references. You know, Ive interviewed 40 applicants this week already for one of our vacancies and its only Wednesday today. My colleague seems to take everything in his stride, though. If hes not standing next to the fax machine chatting to someone from the Purchasing Department, hes outside my window smoking. Look, there he is, lighting up again. I cant believe it. Thats his sixth one this morning. Honestly, its a wonder he gets any work done at all.
