1、BEC商务英语（高级）口语模拟试卷 92及答案与解析 一、 SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 In this par
2、t of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A Successful teamwork: how to ensure the success of teamwork realised B Market researching:
3、the importance of market researching in new product development C Cost controlling: factors involved in controlling product cost 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is bel
4、ow, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 In this part of the test, you are given a discussion topic. You have 30 seconds to look at the task prompt, an example of which is below, and then about three
5、minutes to discuss the topic with your partner. After that, the examiner will ask more questions related to the topic. For two candidates Developing internal communication strategy The company you work for is considering developing sound internal communication strategy to strengthen the effective co
6、mmunication among staff. As the director of human resource department, you have been asked to hand in a proposal. Discuss and decide together: what is the importance of a sound internal communication strategy for a company what factors should be considered in developing a sound communication strateg
7、y. For three candidates Developing internal communication strategy The company you work for is considering developing sound internal communication strategy to strengthen the effective communication among staff. As the director of human resource department, you have been asked to hand in a proposal.
8、Discuss and decide together: what is the importance of a sound internal communication strategy for a company what factors should be considered in developing a sound communication strategy list some benefits of effective internal communication. BEC商务英语（高级）口语模拟试卷 92答案与解析 一、 SECTION 2 MINI PRESENTATION
9、S (ABOUT 6 MIN) In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas. 1 【正确答案】 A Successful teamwork; how to ensure the success of teamwork
10、realised In my opinion, mutual trust is the key element for successful teamwork. When members share a trusting relationship, they will feel free to express their views, understand each others capabilities and limitations, and communicate with each other timely. This helps to bring out the potentials
11、 experience and creativity of the individual and creat good work environment. On top of that, timely communication, decision making and full cooperation will also help to improve work efficiency which is also a criterion for successful teamwork. B Market researching: the importance of market resear
12、ching in new product development Marketing research is an essential first step in all product development. There is little point in developing a new product unless you can sell it. Marketing research proves to a company whether the new product it develops is what the customers want and whether it is
13、 better than other competing products in the market. A company can get information whether there is a neche for a new product and what are the customers needs and taste for the product through market researching which guarantee that it will eventually make profit. C Cost controlling: factors involve
14、d in controlling product cost Several factors should be considered in controlling the product cost. First, it is important to cut down the cost of the materials, as to a large extent, it helps to determine the cost of the products. Second, efficiency of production line is another important thing to
15、consider. When introducing a a production line, it is important to consult the specialist and see that it is user-friendly and will not cause too much physical stress. Meanwhile, workers should get fully trained in order to work more effciently. 二、 SECTION 3 DISCUSSION (ABOUT 5 MIN) In this part of
16、the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic. 2 【正确答案】 A: Our company is currently thinkin
17、g of developing sound internal communication strategies. What do you think of it? B: Well I think it is of urgent need to develop sound internal communication strategies for our company now. As a matter of fact, it is the most neglected areas of strategic planning. Our company has confronted with so
18、me questions now and it is high time to settle them. A: I totally agree with you. An integrated internal communication strategy provides a focused plan for communicating the companys mission, vision, values, goals and why they matter to employees. In your opinion, what factors should be considered i
19、n developing a sound communication strategy? B: Well, I think when developing the internal communication strategy, it is essential to align with and support the business objectives and external communication strategies. The following issues should be considered when developing the strategy: is there
20、 an existing communication process? If yes, how can the new process be integrated with or replace the old one? Who needs to regularly communicate information in the company? What internal communication tools or media are readily available? How will each medium be used? And etc. A: Wow, you speak rea
21、lly like an expert in that field. I think one of the best ways to evaluate the success and effectiveness of the communication strategy is by linking the internal communication activities with project result and income-generating opportunities for the business. So please show me some benefits of an e
22、ffective internal communication strategy. B: There are plenty, of course. For example, on the part of staff, it encourages a sense of identification with the goals, mission and procedures of the organisation, which can result in a sense of “making a difference“. A: Yeah, I cant agree with you more.
