1、雅思（听力）模拟试卷 52及答案与解析 一、 Listening Module (30 minutes there are a number of historic ships docked outside in the harbour which form part of the museum and which you are also free to visit, and well be coming to them shortly. Id just like to point out one or two things of general interest while were he
2、re. Handicapped toilets are located on this floor and the door shows a wheelchair. The cloakroom where you can hang your coat or leave your bags is just behind us here. The education centre is on the top floor and theres a good little library in there which you might like to use. Follow the signs to
3、 the Education Centre youll see a lot of little green arrows on the wall. The green arrows will take you there. The information desk, marked with the small letter i on your plan is located right here in the foyer, so if you get separated from your friends, I suggest you make your way back to the inf
4、ormation desk because well be returning to this spot at the end of the tour. All right? Now, if you look out this window you should be able to see where the museums ships are docked. If you want to go on a tour of the old ship, the Vampire, shes docked over there and you should meet outside on the q
5、uay. However, a word of warning ! I dont recommend it for the grandmas and grandpas because there are lots of stairs to climb. Right, now, lets move on. Oh, I almost forgot to give you the times for that tour. Now, tours of the Vampire run on the hour, every hour. All right? Lets take a walk round t
6、he museum now. The first room were coming to is the theatre. This room is used to screen videos of special interest and we also use it for lectures. Theres continuous video showing today about the voyages of Captain Cook, so come back here later on if you want to learn more about Captain Cook. Now,
7、were moving along the gallery known as the Leisure Gallery. This is one of our permanent exhibitions and here we try to give you an idea of the many different ways in which Australians have enjoyed their time by the sea: surfing, swimming, lifesaving clubs, thats all very much a part of Australian c
8、ulture. At the end of this section well come to the Picture Gallery where weve got a marvellous collection of paintings, all by Australian artists. I think you can buy reproductions of some of these paintings in the museum shop. Well worth a good look. Now were coming to the Members Lounge. As a mem
9、ber of the museum you would be entitled to use the members lounge for refreshments. Membership costs $ 50 a year or $ 70 for all the family. So its quite good value because entry to the museum is then free. And down at the far end of this floor, youll find the section which weve called Passengers an
10、d the Sea . In this part of the museum weve gathered together a wonderful collection of souvenirs from the old days when people travelled by ship. Youll find all sorts of things there: old suitcases, ships crockery, first class cabins decorated in the fashion of the day. Just imagine what it must ha
11、ve been like to travel first class. Now Im going to leave you to walk round the museum on your own for a while and well all meet back again at the information desk in three quarters of an hours time. I hope you enjoy your time with us at the museum today. Thank you. 13 【正确答案】 November 1991 14 【正确答案】
12、 (historic)ships 15 【正确答案】 green arrows 16 【正确答案】 information desk 17 【正确答案】 stairs to climb/lots of stairs 18 【正确答案】 every hour 19 【正确答案】 Captain Cook 20 【正确答案】 the sea 21 【正确答案】 Australian artists/painters 22 【正确答案】 $70 23 【正确答案】 souvenirs 24 【听力原文】 T = Tutor M =Mark S = Susan T: OK, everybody, go
13、od morning! Its Marks turn to talk to us today, so Mark, Ill ask you to get straight down to business. M: Right! T: Now following on from what we were discussing last week in Susans tutorial on approaches to marketing, you were going to give us a quick run down on a new strategy for pricing which is
14、 now being used by many large companies known as revenue management before we go on to your actual tutorial paper on Sales Targets. Is that correct? M: Yeah, OK, well T: So what exactly is revenue management? M: Well, its a way of managing your pricing by treating things like airline tickets and hot
15、el rooms rather more as if they were perishable goods. S: Yeah, I just tried to book a ticket yesterday for Perth and would you believe there are three different prices for the flight? M: Right! And what was the rationale for that? S: Wellthe travel agent said it depended on when you book and the le
16、ngth of the stay, like its cheap if you stay away for a Saturday night, presumably because this isnt business travel, and even cheaper if you buy a ticket where you cant get a refund if you have to cancel; in that case the ticket costs about half the price. You wouldnt think it would make that much
17、difference, would you? M: Well it does, and thats basically because the airlines are now treating their seats like a commodity. You see if you want a seat today, then you pay far more for it than if you want it in three weeks time. S: That seems rather unfair. M: Well. . .not reallywhen you think ab
18、out it, thats just common sense isnt it? S: I suppose so. T: What this actually means is that in the same row of seats on the same flight you could have three people who have all paid a different price for their tickets. S: And is this just happening in Australia? M: No, no its the same all over the
19、 world. Airlines are able to market a seat as a perishable product, with different values at different stages of its life. S: Well like mangoes or apples at the market. M: Yeah, its exactly like that. The fact is that the companies are not actually interested in selling you a cheap flight! Theyre in
20、terested in selling the seats and flying aeroplanes that are full. T: Mark, why do you think revenue management has come about? M: Well, as far as I can see, there are two basic reasons: firstly because the law has been changed to allow the companies to do this. You see in the past they didnt have t
21、he right to keep changing the prices of the tickets, and secondly we now have very powerful computer programs to do the calculations and so the prices can be changed at a moments notice. S: So you mean ten minutes could be critical when youre buying a plane ticket? M: Absolutely! T: Thats right! M:
22、And I understand we have almost reached the stage where these computer programs that the airlines are using will eventually be available to consumers to find the best deals for their travel plans from their home computer. S: Heavens! What a thought! So the travel agent could easily become a thing of
23、 the past if you could book your airline tickets from home. Are there any other industries using this system, or is it restricted to the airline business? M: Many of the big hotel groups are doing it now. Thats why the price of a bed in a hoted can also vary so muchdepending on when and where you bo
24、ok it. T: Its all a bit of a gamble really. M: Yes, and hire car companies are also using revenue management to set their tariffs, because they are also dealing with a commodity if you likeso the cost of hiring a car will depend on demand. T: Well, thank you, Mark, for that overiewthat was well rese
25、arched. Now lets get on with your main topic for today 24 【正确答案】 B 25 【正确答案】 C 26 【正确答案】 D 27 【正确答案】 A 28 【正确答案】 law has changed / law changes / changes in law 29 【正确答案】 (powerful)computer programs 30 【正确答案】 from home(computer) 31 【正确答案】 hotels/hotel beds/rooms 32 【正确答案】 hire cars 32 【听力原文 】 Marketi
26、ng Consultant: Good morning. Welcome to this talk on Space Management. And today Im going to look particularly at space management in the supermarket. Now since the time supermarkets began, marketing consultants, like us, have been gathering information about customerss shopping habits. To date, var
27、ious research methods have been used to help promote the sales of supermarket products. There is, for example, the simple and direct questionnaire which provides information from customers about their views on displays and products and then helps retailers make decisions about what to put where. Ano
28、ther method to help managers understand just how shoppers go around their stores are the hidden television cameras that film us as we shop and monitor our physical movement around the supermarket aisles: where do we start, what do we buy last, what attracts us, etc. More sophisticated techniques now
29、 include video surveillance and such devices as the eye movement recorder. This is a device which shoppers volunteer to wear taped into a headband, and which traces their eye movements as they walk round the shop recording the most eye-catching areas of shelves and aisles. But with todays technology
30、, Space Management is now a highly sophisticated method of manipulating the way we shop to ensure maximum profit. Supermarkets are able to invest millions of pounds in powerful computers which tell them what sells best and where. Now, an example of this is Spaceman which is a computer program that h
31、elps the retailer to decide which particular product sells best in which part of the store. Now Spaceman works by receiving information from the electronic checkouts(where customers pay)on how well a product is selling in a particular position. Spaceman then suggests the most profitable combination
32、of an article and its position in the store. So, lets have a look at what we know about supermarkets and the way people behave when they walk down the aisles and take the articles they think they need from the shelves. Now heres a diagram of one supermarket aisle and two rows of shelves. Heres the e
33、ntrance at the top left-hand corner. Now products placed here, at the beginning of aisles, dont sell well. In tests, secret fixed cameras have filmed shopperss movements around a store over a sevenday period. When the film is speeded up, it clearly shows that we walk straight past these areas on our
34、 way to the centre of an aisle. Items placed here just dont attract people. When we finally stop at the centre of an aisle, we pause and take stock, casting our eyes along the length of it. Now products displayed here sell well and do even better if they are placed at eye level so that the customers
35、 eyes hit upon them instantly. Products here are snapped up and manufacturers pay a lot for these shelf areas which are known in the trade as hotspots. Naturally everyone wants their products to be in a hotspot. But the prime positions in the store are the ends of the aisles, otherwise known as Gond
36、ola ends.Now these stand out and grab our attention.For this reason many new products are launched in these positions and manufacturers are charged widely varying prices for this privileged spot. Also, the end of an aisle may be used for promoting special offers which are frequently found waiting fo
37、r us as we turn the corner of an aisle. Well, now, eventually of course, we have to pay. Any spot where a supermarket can be sure we are going to stand still and concentrate for more than a few seconds is good for sales. Thats why the shelves at the checkout have long been a favourite for manufactur
38、ers of chocolates perhaps the most sure-fire impulse food of all. 33 【正确答案】 displays/products/displays and products 34 【正确答案】 (hidden)TV cameras 35 【正确答案】 recorder/recording 36 【正确答案】 Spaceman 37 【正确答案】 position /shelf/ spot/ place 38 【正确答案】 walk(straight/right)past/ignore/pass 39 【正确答案】 at eye level /near customers eyes 40 【正确答案】 hotspots 41 【正确答案】 special offers 42 【正确答案】 chocolates
