1、考研英语(二)-539 及答案解析(总分：100.00，做题时间：90 分钟)一、Section Use of Eng(总题数：1，分数：10.00)Of all things in the world, I most dislike filling up forms; in fact, I have a 1 horror of it. Applying for a driving license, 2 for an evening course, booking a holiday abroadeverything nowadays seems to 3 giving information
2、 about one“s personal life and habits that has little or nothing to do with the matter 4 hand. When I apply for a job, it may be of some 5 interest to a 6 employer to learn that I collect stamps or had measles as a child, but why 7 he conceivably wants to know that my father was a tobacconist who di
3、ed in 1988? The authorities who 8 one to fill up forms, frequently demand answers to questions that one would 9 to put to one“s intimate friends. The worst of it is that, when 10 with such questions, I find my mind goes blank. Have I ever suffered from a serious illness? My mother always 11 me I was
4、 “delicate“. Do I suffer from any personal defects? Well, I wear 12 lenses and my upper teeth are not my own, but perhaps the word “defects“ 13 to my character. Am I supposed to 14 that I like gambling, and find it difficult to get up in the morning? 15 of them are true. Of all, I think job applicat
5、ions are the 16 . “Education“previous experiencepost held give 17 .Terrified by the awful warning about giving false 18 which appears at the bottom of the form, I 19 to remember what exams I passed and how long I worked for what firms. However hard I try, there always seems to be a year or two for w
6、hich I cannot satisfactorily account and which I am certain, if left 20 , will give the impression that I was in prison or engaged in some occupation too dubious to mention.（分数：10.00）A.positiveB.negativeC.mildD.slightA.attendingB.registeringC.invitingD.workingA.containB.includeC.involveD.excludeA.by
7、B.inC.atD.toA.obviousB.distinctC.ambiguousD.obscureA.prospectiveB.comingC.existingD.on-goingA.needB.mayC.shouldD.didA.bidB.inviteC.requestD.requireA.hesitateB.delightC.swearD.confessA.connectedB.confrontedC.associatedD.contactedA.ensuredB.insuredC.assuredD.reassuredA.contactB.sightlessC.contactingD.
8、nearsightedA.agreesB.connectsC.relatesD.appliesA.declineB.denyC.admitD.rejectA.NeitherB.BothC.NoneD.EitherA.bestB.easiestC.poorestD.worstA.daysB.datesC.offersD.suggestionsA.declarationsB.witnessesC.publicationsD.announcementsA.attemptB.reluctantC.manageD.struggleA.vacantB.emptyC.blankD.unwritten二、Se
9、ction Reading Co(总题数：0，分数：0.00)三、Part A(总题数：0，分数：0.00)四、Text 1(总题数：1，分数：10.00)Whether mobile phones can cause cancer remains an open question. But they are also accused by some of causing pain. A growing number of people around the world claim to be “electrosensitive“, in other words physically resp
10、onsive to the electromagnetic fields that surround phones and the other electronic devices that clutter the modern world. Indeed, at least one country, Sweden, has recognized such sensitivity as a disability, and will pay for the dwellings of sufferers to be screened from the world“s electronic smog
11、. The problem is that, time and again, studies of those claiming to be electrosensitive show their ability to determine whether they are being exposed to a real electric field or a sham one is no better than chance. So, unless they are lying about their symptoms, the cause of those symptoms needs to
12、 be sought elsewhere. Michael Landgrebe and Ulrich Frick, of the University of Regensburg, in Germany, think that the “elsewhere“ in question is in the brain and, in a paper presented recently to the Royal Society in London, they describe an experiment which, they think, proves their point. Dr. Land
13、grebe and Dr. Frick used a body scanner called a functional magnetic-resonance imager to see how people“s brains react to two different kinds of stimulus. Thirty participants, half of whom described themselves as electrosensitive, were put in the imager and told that they would undergo a series of t
14、rials in which they would be exposed either to an active mobile phone or to a heating device called a thermode, whose temperature would be varied between the trials. The thermode was real. The mobile phone, however, was a dummy. The type of stimulus, be it the authentic heat source or the sham elect
15、romagnetic radiation, was announced before each exposure and the volunteers were asked to rate its unpleasantness on a five-point scale. In the case of heat, the two groups“ descriptions of their experiences were comparable. So, too, was their brain activity. However, when it came to the sham-phone
16、exposure, only the electrosensitive described any sensationswhich ranged from prickling to pain. Moreover, they showed neural activity to match. This suggests that electrosensitivity, rather than being a response to electromagnetic stimulus, is similar to well-known psychosomatic disorders such as s
17、ome sorts of tinnitus and chronic pain. A psychosomatic disorder is one in which the symptoms are real, but are induced by cognitive functions such as attitudes, beliefs and expectations rather than by direct external stimuli. The paradoxical point of Dr. Landgrebe“s and Dr. Frick“s experiment is th
18、at mobile phones do indeed inflict real suffering on some unfortunate individuals. It is just that the electromagnetic radiation they emit has nothing whatsoever to do with it.（分数：10.00）(1).According to the first paragraph, Sweden _.（分数：2.00）A.has recognised electrosensitivity as a disabilityB.has t
19、oo many mobile phonesC.has too many people claiming to be “electrosensitive“D.has a serious problem of electronic smog(2).The phrase “no better than chance“ (Para. 2) most probably means _.（分数：2.00）A.quite successfulB.based on factsC.correct only by luckD.wrong(3).In the experiment of Dr. Landgrebe
20、and Dr. Frick, _.（分数：2.00）A.thirty participants described themselves as electrosensitiveB.the temperature would remain the same between the trialsC.the thermode was shamD.the mobile phone was sham(4).According to Dr. Landgrebe and Dr. Frick. electrosensitive _.（分数：2.00）A.is a response to electromagn
21、etic stimulusB.does not have real symptomsC.is induced by cognitive functionsD.is induced by direct external stimuli(5).According to this passage, the experiment of Dr. Landgrebe and Dr. Frick _.（分数：2.00）A.has great scientific valueB.proves mobile phones can cause cancerC.does not successfully prove
22、 the point of Dr. Landgrebe and Dr. FrickD.shows that those who claim to be electrosensitive are lying about their symptoms五、Text 2(总题数：1，分数：10.00)The world economy has been growing at its fastest for a generation. Money, goods and ideas move around the globe more freely. So why all the complaints?
23、The problem is that workers in rich countries are not getting a fair share. Their share of income has been shrinking for the past quarter of a century. The new order may be just great for capitalists, but not for those who toil by hand or brain. In its semi-annual World Economic Outlook, the IMF exa
24、mines how trade, technology and immigration have stitched the world“s labor markets together at an astonishing rate, leaving rich-country workers unsure of where they stand. Globalization is not the only possible reason why labor“s share has shrunk. New technologies have probably taken a few degrees
25、 off the workers“ slice too. Several countries have also fiddled with labor-market regulation, pushing the wage share one way or the other. The IMF has made perhaps the bravest attempt so far to weigh these competing explanations. It finds that both technological change and the globalization of labo
26、r markets have depressed labor“s share. Technological change had the biggest effect in Europe and Japan. In Anglo-Saxon countries (America, Australia, Britain and Canada) it was much smaller. In America, indeed, technology seems to have raised labor“s share. The fund thinks this may reflect America“
27、s lead in using information technology. When a country first exploits IT, labor“s share of the national cake goes down. As time goes by, though, workers adjust and learn. Once their skills match the technology better, their productivity and their share go up. The effects of labor globalization were
28、most evident in Anglo-Saxon and small European countries. However, it has touched different places in different ways. In Europe the effects of offshoring (shifting production, especially of intermediate goods and some services, abroad) and immigration have been more marked than in the Anglo-Saxon wo
29、rld; in Japan they have scarcely registered. The labor-intensive goods that rich countries import have fallen in price, pressing down on the workers“ share. But this has been broadly offset by price falls in the capital-intensive goods they export. In Japan these prices fell by enough to yield an ov
30、erall net gain in the labor share. Although globalization has reduced labor“s share of the pie, it has made the whole pie bigger, raising output and productivity and lowering the prices of traded goods and services. Concludes the fund trade has helped, largely by making imports cheaper. Labor is get
31、ting some of the extra growth due to globalization. However, that is unlikely to silence the complaints. Many people believe that most workers have not gained much from globalization at all. The perception remains, especially in the United States, that people who already have plenty have enjoyed the
32、 bulk of the extra prosperity.（分数：10.00）(1).According to the first paragraph, rich-country workers _.（分数：2.00）A.regard economic globalization as undesirableB.haven“t benefited from the growing economyC.want to enjoy more of the economic growthD.are being exploited severely by the capitalists(2).IMF“
33、s survey shows that _.（分数：2.00）A.labor of IT industry suffered most from technological changesB.in America, IT led to temporary fall in labor shareC.labor-market regulation has been used to decrease labor shareD.the first country to use a new technology benefited most from it(3).Which of the followi
34、ng is TRUE according to Paragraph 4?（分数：2.00）A.Japan has been more affected by labor globalization than America.B.Price falls in traded goods have pressed down on labor“s share.C.Globalization has led to cheap imports.D.Imports of labor-intensive goods have depressed labor“s share.(4).According to t
35、he text, globalization _.（分数：2.00）A.has widened the gap between the rich and the poorB.has not brought satisfying gain to the richC.has accelerated technology changesD.has enriched rich countries at the expense of poor ones(5).Which of the following would be the best title for the text?（分数：2.00）A.Ha
36、s the Pie Shrunk?B.Bigger Pie, Smaller Slices.C.Who Stole the Labor“s Share?D.Smaller Shares, Bigger Slices.六、Text 3(总题数：1，分数：10.00)One of the most powerful strategic planning tools a business can possess is a marketing plan. Here is not referring to an academic exercise found in college marketing t
37、extbooks. Your marketing plan should be a simple (in some cases, one-page) document that specifically answers who you are, what you do, who needs what you do and how you plan to attract their attention. It“s a combination of the planning process and the completed action plan. Follow these seven simp
38、le steps to build the perfect marketing plan: Step 1: Narrow your market focus. Try to describe your ideal customer in the narrowest and most detailed terms possible, as though you“re describing him or her to a referral source. Step 2: Position your business. Figure out what you do best and what you
39、r target market wants. Maybe it“s how you serve a niche or package your products. If you don“t know what it is, call up three or four of your clients and ask them why they buy from you. Craft a core marketing message that allows you to quickly differentiate your business. Step 3: Create education-ba
40、sed marketing materials. Recreate all your marketing materials, including your website, to focus on education. Make certain every word in your marketing materials speaks of your core messages and to your target market. Step 4: Never cold call. Make sure all your advertising is geared toward creating
41、 prospects, not customers. You must find ways to educate before you sell. Your target market needs to learn how you provide value in a way that makes them want to pay a premium for your services or products. You simply can“t do this in a 3-inch-by-4-inch ad. Your ad must get viewers to ask for more
42、information. Then you can proceed to selling. Determine all the ways you can get your education-based messages in front of your narrowly defined target market. Step 5: Earn media attention. Create a list of journalists who cover your industry or community, and build relationships with each by becomi
43、ng a reliable resource of information. Plan out an entire year of new items you can promote by season or event. Step 6: Expect referrals. Create a referral marketing engine that systematically turns each client and referral network into a kind of unpaid sales pro. You must instill a referral marketi
44、ng mind-set into your business“s culture. Do this by making every customer a marketing and referral contact. Map every contact and build processes that focus on referrals. Step 7: Live by a calendar. After you complete steps 1 through 6, determine what you need to do to put them into action. Then cr
45、eate an annual marketing calendar, noting the required monthly, weekly and daily appointments necessary to move your plan forward.（分数：10.00）(1).What should a good marketing plan be like, according to the passage?（分数：2.00）A.It is an academic and complex document.B.It should follow the college marketi
46、ng textbook.C.it“s all about the ways to attract your target market.D.It should include planning process and the completed action plan.(2).How can you position your business?（分数：2.00）A.Make a cold call to know about what your clients need.B.Make use of your advantages and find out what your clients
47、need.C.Follow other successful companies“ plan and try to learn something from them.D.Instill the strong points of your products into your clients“ mind.(3).Which of the following is TRUE about the education-based marketing?（分数：2.00）A.You take on the role of a salesperson and deliver a sales message
48、 to your target market.B.You take on the role of a consultant and tell clients about their problems and the solutions you can provide.C.You need to provide them with good education opportunities if the clients decide to buy your products.D.You must make sure that the education-based marketing materi
49、als must come from marketing textbooks.(4).What is the function of your business advertisement?（分数：2.00）A.To tell the viewers everything about your products in order to attract them to buy them.B.To tell the viewers how to pay for the services and products.C.To tell the viewers something about your products in order to encourage their curiosity.D.To encourage the viewers to buy your products as much as possible.(5).Which of the following statements is TRUE according to the passage?（分数：2.00）A.A successful businessman should turn every client into
