1、剑桥商务英语初级-77 及答案解析(总分：100.00，做题时间：90 分钟)一、READING(总题数：0，分数：0.00)二、PART ONE(总题数：5，分数：5.00)1.The minimum relevant professional experience required is ten years. A. Applicants experience should be less thanl0 years. B. Applicants should have more than 10 years experience. C. Applicants are required to w
2、ork at least 10 years.（分数：1.00）A.B.C.2.100% satisfaction guaranteed or your money back. A. We guarantee to be satisfied with our service. B. We will return money if you are not satisfied with our service. C. We promise to return, your money to satisfy you.（分数：1.00）A.B.C.3.To rent a portable computer
3、 or mobile phone, clients must have a credit card and valid passport. A. Clients can rent a portable computer or mobile phone free of charge. B. Without a passport clients can also rent a portable computer or mobile phone. C. Both a credit card and valid passport are needed to rent a portable comput
4、er or mobile phon（分数：1.00）A.B.C.4.Great Wall ExpressType of Cuisines: Fast Food, ChinesePrices: $5 and under; no alcohol served; smoking; street parking and own parking lot. A. Great Wall Express serves fast food and Chinese food. B. Customers cant smoke and park their car. C. Wine is offered at a r
5、ather cheap pric（分数：1.00）A.B.C.5.Your early reply to this inquiry will be highly appreciated. A. I have made an inquiry and expect an early reply. B. I enjoy receiving an early reply. C. I am interested in asking, about your early reply.（分数：1.00）A.B.C.三、PART TWO(总题数：1，分数：10.00)NON-FICTION CATEGORIES
6、A Academic and ProfessionalB DictionariesC HistoryD Food and Drink (including cookery)E Travel/GuidesF Art and ArchitectureG Nature/AnimalsH Gardening（分数：10.00）(1).Tara Simms plans to visit North America.（分数：2.00）填空项 1:_(2).Martin Wang has got some difficult words while reading the newspaper.（分数：2.0
7、0）填空项 1:_(3).Elizabeth is going to prepare a dinner for her colleagues.（分数：2.00）填空项 1:_(4).Lisa Marie wants to learn more about the World War .（分数：2.00）填空项 1:_(5).James Haley needs to collect relevant information to write his paper for his masters degree.（分数：2.00）填空项 1:_四、PART THREE(总题数：1，分数：10.00)（
8、分数：10.00）(1).In this year, exports grew dramatically to reach the highest point over the period Whereas imports diminished tremendously.（分数：2.00）填空项 1:_(2).This year witnessed rapid growth of exports and continuing fall of imports.（分数：2.00）填空项 1:_(3).Imports posted higher growth rate than exports af
9、ter both had a sudden drop in the previous year.（分数：2.00）填空项 1:_(4).With exports being the lowest among three, GDP outpaced growth of both imports and exports in this year.（分数：2.00）填空项 1:_(5).Imports maintained rapid growth, but export growth rate was smaller than that of GDP.（分数：2.00）填空项 1:_五、PART
10、FOUR(总题数：1，分数：7.00)Kodak Is Changing the PictureIn September 2003, Mr Carp, CEO of Kodak, announced what he called the “biggest taming point“ in Kodaks history. There would, he said, be no more big investments in traditional film. He also reduced the companys dividend by 72% to finance a $3 billion
11、investment. By 2010, Mr Carp hopes for an income of $ 20 billion. In 2002, some 70% of the companys income came from its traditional film products, the remainder from digital. By 2006, the plan is for digital income to account for 60%.That will take some doing. In the nine months to September 30th,
12、2003, Kodaks net income rose by only 1.5% (to $9.5 billion), and despite the first profits from its digital cameras, net profits fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan.
13、Companies that find their business model threatened by rapid technological change often fail to adapt successfully. Kodak is trying to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.（分数：7.00）(1).By announcing the “biggest turning point“ in K
14、odak history, Mr Carp is to secure a digital future for Kodak.（分数：1.00）A.RightB.WrongC.Doesnt Say(2).Mr Carp made use of 72% of the companies dividend to finance traditional film products.（分数：1.00）A.RightB.WrongC.Doesnt Say(3).By the year 2010, Mr Carp hopes for digital income to account for 70% of
15、his company.（分数：1.00）A.RightB.WrongC.Doesnt Say(4).In the first 9 months of 2003, Kodaks net income rose a bit but its net profit dropped sharply.（分数：1.00）A.RightB.WrongC.Doesnt Say(5).Traditional film sales are expected to fall in the market of America, Europe and Japan.（分数：1.00）A.RightB.WrongC.Doe
16、snt Say(6).Companies often find it easy to adapt to the rapid technological change in the world.（分数：1.00）A.RightB.WrongC.Doesnt Say(7).Kodak is switching its manufacturing from traditional film products to digital equipment.（分数：1.00）A.RightB.WrongC.Doesnt Say六、PART FIVE(总题数：1，分数：6.00)A Recipe for Su
17、ccessNot many companies can boast of having been in business for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. the worlds leading manufacturer of soy sauce is well aware however that the company cant rest on its laurels if its to successfully meet the chall
18、enge posed by its thousands of competitors globally. But Mogi the first Japanese person to ever earn an MBA from the Columbia Business School in 1961 loves a challenge.He learned American management methods through his studies at Colombia, as well as practical marketing know-bow thanks to his experi
19、ence as a product demonstrator, serving soy sauce in supermarkets and at international trade fairs during his summer breaks from his studies at Columbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San Francisco i
20、n order to launch full-scale sales and marketing activities in the US. Test kitchens were built and home economists were recruited to come up with recipes for American-style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the necks of soy s
21、auce bottles, and in cookbooks.Kikkomans strategy of building a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal is to have
22、consumers identify Kikkomans products as the leading locally made products in its field. “We have seen our soy sauce becoming more and more a part of the American lifestyle,“ Mogi says. As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the company ha
23、s the top share of the world market.Kikkoman is also a leader when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produced. Kikkomans commitment to high quality has made it an unparalleled brand in recent decades, as consumers in the U
24、S and other countries have become more health-conscious and aware of the importance of truly natural food.“That is why our soy sauce has established itself as an all-purpose seasoning, a dependable ingredient, in kitchens around the globe,“ Mogl says.（分数：6.00）(1).What has Mogi understood?（分数：1.00）A.
25、A company should be more competitive.B.Successes in the past do not secure success in the future.C.Studying MBA can help a person be successful.(2).Mogi got his practical marketing skills（分数：1.00）A.through his MBA courses at Columbia Business school.B.as a salesperson at trade fairs.C.from his part-
26、time jobs on vacations.(3).What is the main purpose of setting up a company in San Francisco?（分数：1.00）A.to obtain market share in the USAB.to create recipes fit for the American peopleC.to sell soy sauce all around the USA(4).The company developed rapidly because（分数：1.00）A.it was able to adapt to lo
27、cal marketplace.B.its marketing strategy was global.C.its products satisfied customers.(5).What does Mogi say about his product in the USA?（分数：1.00）A.The product has conquered America.B.It was unique and popular.C.It has been influencing the American way of livin(6).What can we conclude about Kikkom
28、an?（分数：1.00）A.The company has made more profit in the USA than in Japan.B.Its leader is far-sighted and enterprising.C.It has planned to move to the US七、PART SIX(总题数：1，分数：12.00)Book fair facts no alcohol served; smoking; street parking and own parking lot. A. Great Wall Express serves fast food and
29、Chinese food. B. Customers cant smoke and park their car. C. Wine is offered at a rather cheap pric（分数：1.00）A. B.C.解析：5.Your early reply to this inquiry will be highly appreciated. A. I have made an inquiry and expect an early reply. B. I enjoy receiving an early reply. C. I am interested in asking,
30、 about your early reply.（分数：1.00）A. B.C.解析：三、PART TWO(总题数：1，分数：10.00)NON-FICTION CATEGORIESA Academic and ProfessionalB DictionariesC HistoryD Food and Drink (including cookery)E Travel/GuidesF Art and ArchitectureG Nature/AnimalsH Gardening（分数：10.00）(1).Tara Simms plans to visit North America.（分数：2
31、.00）填空项 1:_ （正确答案：E）解析：(2).Martin Wang has got some difficult words while reading the newspaper.（分数：2.00）填空项 1:_ （正确答案：B）解析：(3).Elizabeth is going to prepare a dinner for her colleagues.（分数：2.00）填空项 1:_ （正确答案：D）解析：(4).Lisa Marie wants to learn more about the World War .（分数：2.00）填空项 1:_ （正确答案：C）解析：(5
32、).James Haley needs to collect relevant information to write his paper for his masters degree.（分数：2.00）填空项 1:_ （正确答案：A）解析：四、PART THREE(总题数：1，分数：10.00)（分数：10.00）(1).In this year, exports grew dramatically to reach the highest point over the period Whereas imports diminished tremendously.（分数：2.00）填空项
33、1:_ （正确答案：C）解析：(2).This year witnessed rapid growth of exports and continuing fall of imports.（分数：2.00）填空项 1:_ （正确答案：F）解析：(3).Imports posted higher growth rate than exports after both had a sudden drop in the previous year.（分数：2.00）填空项 1:_ （正确答案：H）解析：(4).With exports being the lowest among three, GD
34、P outpaced growth of both imports and exports in this year.（分数：2.00）填空项 1:_ （正确答案：E）解析：(5).Imports maintained rapid growth, but export growth rate was smaller than that of GDP.（分数：2.00）填空项 1:_ （正确答案：B）解析：五、PART FOUR(总题数：1，分数：7.00)Kodak Is Changing the PictureIn September 2003, Mr Carp, CEO of Kodak,
35、 announced what he called the “biggest taming point“ in Kodaks history. There would, he said, be no more big investments in traditional film. He also reduced the companys dividend by 72% to finance a $3 billion investment. By 2010, Mr Carp hopes for an income of $ 20 billion. In 2002, some 70% of th
36、e companys income came from its traditional film products, the remainder from digital. By 2006, the plan is for digital income to account for 60%.That will take some doing. In the nine months to September 30th, 2003, Kodaks net income rose by only 1.5% (to $9.5 billion), and despite the first profit
37、s from its digital cameras, net profits fell by 63% to $246 million. Over the next three years, Kodak expects film sales to fall by 10% or more every year in America and Europe, and by up to 20% a year in Japan.Companies that find their business model threatened by rapid technological change often f
38、ail to adapt successfully. Kodak is trying to take advantage of opportunities created by digital photography, such as designing easier-to-use equipment.（分数：7.00）(1).By announcing the “biggest turning point“ in Kodak history, Mr Carp is to secure a digital future for Kodak.（分数：1.00）A.RightB.WrongC.Do
39、esnt Say 解析：(2).Mr Carp made use of 72% of the companies dividend to finance traditional film products.（分数：1.00）A.RightB.Wrong C.Doesnt Say解析：(3).By the year 2010, Mr Carp hopes for digital income to account for 70% of his company.（分数：1.00）A.RightB.WrongC.Doesnt Say 解析：(4).In the first 9 months of 2
40、003, Kodaks net income rose a bit but its net profit dropped sharply.（分数：1.00）A.Right B.WrongC.Doesnt Say解析：(5).Traditional film sales are expected to fall in the market of America, Europe and Japan.（分数：1.00）A.Right B.WrongC.Doesnt Say解析：(6).Companies often find it easy to adapt to the rapid technol
41、ogical change in the world.（分数：1.00）A.RightB.Wrong C.Doesnt Say解析：(7).Kodak is switching its manufacturing from traditional film products to digital equipment.（分数：1.00）A.Right B.WrongC.Doesnt Say解析：六、PART FIVE(总题数：1，分数：6.00)A Recipe for SuccessNot many companies can boast of having been in business
42、for more than three and a half centuries. Yuzaburo Mogi, president and CEO of Kikkoman Corp. the worlds leading manufacturer of soy sauce is well aware however that the company cant rest on its laurels if its to successfully meet the challenge posed by its thousands of competitors globally. But Mogi
43、 the first Japanese person to ever earn an MBA from the Columbia Business School in 1961 loves a challenge.He learned American management methods through his studies at Colombia, as well as practical marketing know-bow thanks to his experience as a product demonstrator, serving soy sauce in supermar
44、kets and at international trade fairs during his summer breaks from his studies at Columbia, which has been a source of inspiration for him through the years. In 1957, the company established Kikkoman International, Inc. in San Francisco in order to launch full-scale sales and marketing activities i
45、n the US. Test kitchens were built and home economists were recruited to come up with recipes for American-style dishes using soy sauce. The recipes were introduced in newspaper articles, on tiny recipe books attached to the necks of soy sauce bottles, and in cookbooks.Kikkomans strategy of building
46、 a global company that acts locally has contributed greatly to its growth. Kikkoman hires local people to operate its plants outside Japan, and develops marketing campaigns that appeal to consumers in overseas markets. The goal is to have consumers identify Kikkomans products as the leading locally
47、made products in its field. “We have seen our soy sauce becoming more and more a part of the American lifestyle,“ Mogi says. As he notes, Kikkoman has captured 56% of the US market, double that of its nearest competitor, and the company has the top share of the world market.Kikkoman is also a leader
48、 when it comes to quality. Its soy sauce is naturally brewed, unlike many of its rival products, which are chemically produced. Kikkomans commitment to high quality has made it an unparalleled brand in recent decades, as consumers in the US and other countries have become more health-conscious and aware of the importance of truly natural food.“That is why our soy sauce has established itself as an all-purpose seasoning, a dependable ingredient, in kitchens around t
