1、The Online Flower Shopping,By Ying Zhou, Yue Wu, Shan Wei, Zhao Gang Wo, Omotola Talabi,Major Players in Online Flower Shopping,Company 1-800-F FTD.com Gerald Stevens P Stems and Vines Fresh Flower Source G 1st in Flowers Lauras Flowers and Gifts Calyx and Corolla,Website ,A Sample Front Pa
2、ge,Basics,Customers sign up online with flower company and create own accounts Can order flowers anytime anywhere that they have access to the company web page. Select the price range of flowers and the category of flowers, arrange the delivery, and pay the order through own account by using a credi
3、t card,A Sample Signup Page,A Sample Flower Shop,Online Flower Shopping,Customers: Categories Individuals (Traditional and personal gifting occasions) Corporations and Organizations ( Discount programs based on volume),Online Flower Shopping,Customers: Individuals Individuals account for the bulk of
4、 purchases in the online flower industry with male customers significantly outnumbering females.“ Survey results show that three-quarters (76 percent) of men have ordered flowers for loved ones on Valentines Day while nearly a third (30 percent) of women admitted giving flowers to the men in their l
5、ives.” ,Online Flower Shopping,Customers: Corporations Corporate customers patronize online flower shops for marketing gifts. Corporations can take advantage of volume to receive discounts.“ Our corporate clients have told us they want gifts that are exclusive and that both men and women will apprec
6、iate. They must express the high standards of their company and they expect their gifts to set the stage for continued successful business partnerships.”,Online Flower Shopping,How do they attract customers Evolves from direct marketing (1-800-flowers) Evolves from local physical offices (ftd) Resor
7、ts to local press and goes to public in renowned national stock exchange (GeraldStevens) Pure online flower shop by attracting subscribers (FlowerGuide, StemsAndVines) Links its site to a national magazine and cites customer satisfactory remarks (FreshFlowerSource) Shows competitive advantage such a
8、s store history and broader geographical service range (1stInFlowers) Online Search Engines (All),A Sample of Customer Referrals,Online Flower Shopping,How do they attract customers through their daily services Attractive pricing discount promotions (1-800-flowers) Guarantee of higher quality of ord
9、er and delivery services (GeraldStevens) Providing broad consultancy service about gift flowers (FlowerGuide) Linking flower gifts to corresponding services such as balloon and gourmet gifts (StemsAndVines) Providing convenient services such as more choices of flower assortments for holiday occasion
10、s (FreshFlowerSource) Differentiating from better deliver and shipping services (1stInFlowers),Online Flower Shopping,Value added The basic value added is having your flowers delivered Shoppers specify the delivering methods and time Offering the status checking (1-800-flowers),Online Flower Shoppin
11、g,Additional value added- Classification of flowers for different situations Celebrations such as birthday etc Personal occasions such as love etc Business occasions such as new jobs etc Holiday such as Valentines day etc,Online Flower Shopping,Additional value added- Knowledge education Monthly ide
12、a () etc Meanings of roses with different colors etc - Flower calendar management Reminding shoppers of important days for sending flower automatically (),Online Flower Shopping,Turning one-shot customers into repeat customers Customer Service: Three ways to get Assistance (1800FLOWER) 100% Satisfaction Customer Testimonials Earn Bonus: Earn Miles at 1800 Flowers & FTD Personalized Shopping Services (FTD.com) Special Discount for bulk order Fresh Flower Source,A Customer Page,Earn Special Bonus,
