1、Ad Analysis,Got Milk?Jennifer and Estelle,Outline,I. The powerful imagea. colorb. the figure of Steven Tyler II. The wordsa. The line in the middle part of the adb. The bottom column III. The milk foam IV. Connection between the milk and Steven Tyler V. Conclusion,The Powerful Image,A. Sharp and str
2、ong color1. Hair2. Background3. Finger nail4. Dress5. Countenance The sharp and strong color may easily catch peoples attention.,The Powerful Image,B. The figure of Steven Tyler 1. Occupied the entire page2. Facial expression- wide-opening mouth- tight-frowning eyebrow - tight-closed eyes- the exert
3、ed and extended muscle3. The radiant hair4. Fingers,The Words,The line in the middle part of the ad: “Make your bones rock hard.”1. Position: the middle of the mouth2. Meaning,The Words,B. The bottom column1. Line 1: emphasizing the calcium in milk2. Line 2: - The nutritive value of milk- Referring
4、to Steven Tylers age and his public image as a rock star3. Line 3: comparing to those junk drinks,The Words,4. The logo: “got milk?”- Steven Tyler got milk; therefore, he can be so energetic.- Questioning: Challenging people if they got milk.- Despite the question mark, one should know the answer is
5、 positive.,The Milk Foam,Indicating that he just had a big mouthful of milk. The foam suggests the milk is thick and tasty. The milk drives Steven Tyler crazy and awakens his strength.,Connection Between the Milk Ad and Steven Tyler,Conclusion: A Successful and Catching Ad,The design and arrangement of the ad is catching and impressive. Make the best use of Steven Tylers public image. The nutritive value of milk (calcium) and Steven Tyler are closely-related. Well illustrating the idea that the ad wants to promote.,Source of Image:,Celebrity Ads. 2005 Celebrity Ads. 13 Oct. 2005 ,
