1、by Prof. Stephen Cheung, Dean and Chair Professor School of Business, Hong Kong Baptist University,AACSB Asia Regional Conference, Singapore, May 24, 2011,Assurance Strategies for Continuous Improvement: Assurance of Learning in HKBU,Presentation Outline,About the HKBU School of BusinessAssurance of
2、 Learning (AOL) in Our SchoolSetting Up and Implementing AOL SystemBuild the AOL Culture,About the HKBU School of Business,Hong Kong Baptist University (HKBU) was founded in 1956 School of Business - the 2nd largest academic unit of HKBU 5 Academic Departments Participating Full-time Faculty: 79 (20
3、10-11) Supporting Faculty: 49 (2010-11) Business Student Enrolment: over 1900 (2010-11) - Undergraduate: 69% - Postgraduate: 31%,About the HKBU School of Business,We are accredited by AACSB International in April 2010,Best Practices (as identified by the AACSB PRT),Integrated mission-driven extracur
4、ricular activities complementing the traditional academic curriculum to support the Schools whole-person focusHonors project as a graduation requirement for BBA students Well developed structure for assessment of learning process,Our Academic Program Portfolio (2010-2011),About the HKBU School of Bu
5、siness,AOL Process of Academic Programs,Assurance of Learning in Our School,(Adapted from AACSB Assessment Seminar Material),Implemented AOL system to all programs under AACSB review,The Development of the AOL System in Our School,Assurance of Learning in Our School,Developed/refined program learnin
6、g goalsAligned curriculum with goals, pedagogical & assessment methods,Pilot Run AOL system for BBA & MBA programs,Completed first round of program learning goals assessment,Maintenance review cycleAssess all program learning goals 2 times within 5 years,Develop the Framework for Program Assessment
7、and Closing the Loop Align Curriculum with the Framework Assessment Measures Closing the Loop Administration of AOL System,Setting Up and Implementing AOL System,Develop Framework for Program Assessment and Closing the Loop Mission-driven Program Learning Goals Learning Goal (LG) - what do we want o
8、ur students to learn? LG describes the desired educational outcomes that fulfill the missions of the School include board statements of accomplishment that reflect the depth and breadth of student knowledge and skills Set the framework for closing the loop,Setting Up and Implementing AOL System,Exam
9、ple of Mission-driven LGs:,Setting Up and Implementing AOL System,Setting Up and Implementing AOL System,Setting Up and Implementing AOL System,Measurable Learning Objectives Learning Objective (LO) what do we want our students to do? Describe observable behaviors that demonstrate students mastery o
10、f the LGs Short and clear statements to articulate the expected learning outcomes - make reference to Blooms Taxonomy of cognitive learning for writing objectives Indicators of LGs and framework for assessment,Setting Up and Implementing AOL System,Examples of LOs,Setting Up and Implementing AOL Sys
11、tem,BBA LG3 and LOs LG3: Student will have the oral and written communication skills and information technology skills necessary for working in a business environment.LO1: Students will prepare and deliver a business-related speech and presentation, demonstrating full understanding of the speech/ co
12、ntent structure and the required verbal and non-verbal cues.LO2: Students will compose professional-quality business correspondence, demonstrating good format construction and appropriate grammar and tone.LO3: Students will understand the role of information technology in business organizations, wil
13、l demonstrate competency in using information technologies to support their work, and will identify the ethical and legal issues involved in their use.,MBA LG1 and LOs LG1: Students will be analytical and critical thinkers with enhanced communication, presentation and information processing skills.L
14、O1: Students will communicate a complex (business) issue in a coherent oral presentation.LO2: Students will assemble reasonable assumptions, identify key problems, provide personal perspective and analyze the data gathered to arrive at meaningful conclusions and implications.LO3: Students will learn
15、 to compose professional-quality business correspondence with appropriate grammar and tone.LO4: Students will acquire and demonstrate competence in using analytical tools and information processing technology.,Setting Up and Implementing AOL System,Align Curriculum with the Framework Develop Course
16、Template Clearly present the course learning outcomes, pedagogical methods, assessment methods and their contribution to School mission and respective learning goals. Provide students/faculty staff the learning expectation and outcomes of the courses. Distribute to students at the beginning of a cou
17、rse, available in program document and student e-learning platform.,Setting Up and Implementing AOL System,Assessment Measures AACSB emphasizes the use of direct assessment measures: course-embedded measures (e.g. assignment, presentation, case analysis) selection (e.g. standardized examination or t
18、est for admission) demonstration (e.g. assessment project/paper, stand-alone examination) Develop Rubric for Performance Evaluation: scoring tool used in course-embedded/demonstration assessment activities performance standard with detailed descriptions of what constitutes acceptable or unacceptable
19、 levels of performance,Setting Up and Implementing AOL System,Examples of Rubrics,Setting Up and Implementing AOL System,(Extract),Setting Up and Implementing AOL System,Closing the Loop Disseminate the assessment results among stakeholders Work out action plans, implement the actions and follow up
20、the process Evaluate the effectiveness of changes and report the results in the assessment report Encourage open communication and engage faculty staff,Setting Up and Implementing AOL System,Ways to Close the Loop Changes to curriculum (e.g. changes in pedagogical practices, revision of course desig
21、n, content/methodology of existing courses) Changes to assessment processes(e.g. revision of learning objectives/measurement approaches, changes of data collection methods) Changes to academic processes(e.g. additional faculty training, revision of admission criteria, improvement of technology)Examp
22、les: Self-regulated program to improve BBA students presentation skills Language Enhancement Program conducted by AIESEC for BBA students Chinese Business Case Research Centre to support case development and related pedagogy of MBA program,Setting Up and Implementing AOL System,Administration of AOL
23、 System Designated committees/faculty staff to monitor the AOL process School Level: School Board Accreditation & Assessment Committee Program Level: Program Management Committee/Planning Team Program Directors / Convenors of Planning Team,Setting Up and Implementing AOL System,Guidelines and Docume
24、ntations Program Assessment Manual School Guidelines Program Assessment Plan Timeframe Individual Learning Goal Assessment Report (prepare by course instructor) Program Assessment Summary Report (prepare by program director),Setting Up and Implementing AOL System,Build the AOL Culture,Staff Engageme
25、nt Staff Training AACSB seminars/conferences(e.g. for Program Directors/Associate Directors, course co-ordinators/ instructors) Communication briefings, information sharing sessions, newsletters, website Administrative support School-wide Promotion Promotion to students/stakeholders newsletter, website Continue with annual assessment Set up electronic system for data management,
