1、MBA（英语）阅读理解练习试卷 22 及答案与解析一、Section III Reading ComprehensionDirections: Read the following four passages. Answer the questions below each passage by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.0 The competition among producers of personal computers is essentially a race to get the bes
2、t, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgement as to their competitors role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Ap
3、ple Computer, Inc. has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apples major competitors.Apples new computers are much faster and more powerful than its earlier models. The improved Mackintosh i
4、s able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufacturers new attitude of giving customers the features they want. Making Apple computers capable of running IBM computers and th
5、us more popular in the office, where Apple hopes to increase sales. Users of the new Apple can. also add accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.The new computers represent a big improvement over past models, but they also cost much more.
6、Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.Even though Apple and IBM are major compe
7、titors, both companies realize that their competitors computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (图形) , whereas the IBM machines have always been favored in offices. In the future, there will probably be m
8、ore compatibility between the two companies products, which no doubt will require that both Apple and IBM change marketing strategies.1 According to the passage, Apple Computer, Inc. Has introduced tile Mackintosh II and the Mackintosh SE because _.（A）IBM is changing its computer models continuously
9、（B） it wants to make its machines specialize in specific uses（C） it wants to stay ahead f IBM in the competitive computer market（D）it expects its major competitor IBM to follow its example 2 Apple hopes to increase Mackintosh sales chiefly by _.（A）making its new models capable of running IBM softwar
10、e（B） improving the color graphics of its new models（C） copying the marketing strategies of IBM（D）giving the customers what they want 3 Apple sells its new computers at high prices because _.（A）they have new features and price functions（B） they are more sophisticated than other models（C） they have ne
11、w accessories attached（D）it want to accumulate funds for future research 4 It can be inferred that both Apple and IBM try to gain a competitive advantage by _.（A）copying each others technology（B） incorporating features that make their products distinctive（C） making their computers more expensive（D）m
12、aking their computers run much faster 5 The best title for the passage would be _.（A）Apples Efforts to Stay Ahead of IBM（B） Apples New Computer Technology（C） Apples New Personal Computer（D）Apples Research Activities 5 A new era is upon us. Call it what you will: the service economy, the information
13、age, the knowledge society. It is all translated to a fundamental change in the way we work. Already weve partly been there. The percentage of people who earn their living by making things has fallen dramatically in the Western World. Today the majority of jobs in America, Europe and Japan (two thir
14、ds or more in many or these countries) are in the service industry, and the number is on the rise. More women are in the work force than ever before. There are more part-time jobs. More people are self-employed. But the breadth of the economic transformation cant be measured by numbers alone, becaus
15、e it is also giving rise to a radical new way of thinking about the nature of work itself. Long-held notions about jobs and careers, the skills needed to succeed, even the relation between individuals and employersall these are being changed.We have only to look behind us to get some sense of what m
16、ay lie ahead. No one looking ahead 20 years possibly could have foreseen the ways in which a single invention, the chip (集成电路), would transform our world thanks to its applications in personal computers, digital communications and factory robots. Tomorrows achievements in biotechnology, artificial i
17、ntelligence or even some still unimagined technology could produce a similar wave of dramatic changes. But one thing is certain: information and knowledge will become even more vital, and the people who possess it, whether .they work in manufacturing or services, will have the advantage and produce
18、the wealth. Computer knowledge will become as basic a requirement as the ability to read and write The ability to solve problems by applying information instead of performing routine tasks will be above all else. If you cast your mind ahead 10 years, information services will be predominant It will
19、be the way you do your job.6 A characteristic of the information age is that _.（A）the service industry is relying more and more on the female work force（B） manufacturing industries are steadily increasing（C） people find it harder to earn a living by working in factories（D）most of the job opportuniti
20、es can now be found in service industry 7 One of the great changes brought about by the knowledge society is that _.（A）the difference between the employee and the employer has become insignificant（B） peoples traditional concepts about work no longer hold true（C） most people have to take part-time jo
21、bs（D）people have to change their jobs from time to time 8 By referring to computers and other inventions, the author means to say that _.（A）people should be able to respond quickly to the advancement of technology（B） future achievements in technology will bring about inconceivable dramatic changes（C
22、） the importance of high technology has been overlooked（D）computer science will play a leading role in the future information services 9 The future will probably belong to those who _.（A）possess and know how to make use of information（B） give full play to their brain potential（C） involve themselves
23、in the service industry（D）cast their minds ahead instead of looking back 10 Which of the following would be the best title for the passage?（A）Computers and the Knowledge Society（B） Service Industries in Modern Society（C） Features and Implications of the New Era（D）Rapid Advancement of Information Tec
24、hnology MBA（英语）阅读理解练习试卷 22 答案与解析一、Section III Reading ComprehensionDirections: Read the following four passages. Answer the questions below each passage by choosing A, B, C or D. Mark your answers on ANSWER SHEET 1.【知识模块】 阅读理解1 【正确答案】 C【试题解析】 根据题中的信息得知，第一段最后一句，特别其中是 in anticipation of the introducti
25、on of a new PC by IBM，one of Apples major competitors 部分为解此题的依据。In anticipation of 意思是：“抢先，占之先”。苹果公司推出新产品是为了“在其主要竞争对手 IBM 公司推出新的个人微机前抢先一步”，也即要在充满竞争的计算机市场中走在 IBM 前面，因此 C 为正确选项。【知识模块】 阅读理解2 【正确答案】 A【试题解析】 根据题中的信息找到第二段的倒数第二句为解此题的依据。此句结构比较复杂，它包含一个由 where 引导的状语从句，该从句修饰限定 at making the Mackintosh compatib
26、le with IBM computers and thus more popular in the office。该状语从句的意思是：“使 Mackintosh 计算机兼容 IBM 计算机，从而使它更受办公人员青昧，苹果公司希望借此来提高它的销量。”四个选项中，只有 A 表达了同样的意思，即：“苹果公司希望主要通过使其新的计算机品种能够运行 IBM的软件来提高其销量。”因此 A 为正确答案。【知识模块】 阅读理解3 【正确答案】 D【试题解析】 根据题中的信息找到第三段的最后一句为解此题的依据。句中finance 是动词，意思是：“为提供资金”。该句说： “苹果公司要以高价出售其个人微机以便
27、为研制速度更快、功能更复杂的计算机提供资金。”D 选项的意思与此相符，因此，D 为正确答案。【知识模块】 阅读理解4 【正确答案】 B【试题解析】 此题问：从文章中可以看出，IBM 和 Apple 公司都想通过什么方式保持各自的竞争优势?将四个选项逐一与原文对照，A 和 C 显然错。通过抄袭彼此的技术，或使计算机的价格更昂贵来保持竞争优势，这不符合常理，原文也未提及，因此 A 和 C 可以排除。D 选项虽然乍一看似有道理，但回顾全文，文章并未将这一点作为保持竞争优势的方法提出，因此也可排除。文章最后一段的第一句后面部分说：“两个公司都意识到，它们的竞争对手生产的计算机具有某些它们自己的品种所不
28、具备的特点”，即彼此都具备某些对方所不具备的特点，以此保持它们各自的竞争优势，这与 B 所表达的意思基本相符，因此 B 为正确选项。【知识模块】 阅读理解5 【正确答案】 A【试题解析】 此题为中心思想题。纵观全文，一开始作者就提出个人计算机生产者之间的竞争是生产最好、最新计算机产品的竞争，然后主要介绍 Apple 公司是如何推出新的计算机产品以保持其与 IBM 公司的竞争优势的，最后又指出，将来这两家公司的计算机产品的兼容性将加大，它们都需要调整营销策略(以保持它们的竞争优势)。通篇都谈到竞争，而竞争是两种事物的竞争，因此 A 为正确答案。B、C 和 D 都只提到一方，因此作为标题都偏题，都
29、可排除。【知识模块】 阅读理解【知识模块】 阅读理解6 【正确答案】 D【试题解析】 该题问信息时代的特点是什么。文章第一段提到了信息时代的特点，因此第一段是求解此题的依据。将四个选项与第一段意义对照，A 和 B 明显不对，可以迅速排除。C 也错，原文说：“靠制造物品来谋生的人数比例已明显下降 ”，这不等于说“人们发觉在工厂就业以谋生更难”。D 为正确答案， “大多数就业机会在服务业”与原文第一段中间的一句话意思相符。该句说：“现在，在美国、欧洲和日本，大多数就业机会(2/3 甚至更多)是在服务业，而且这个数字还在上升。”【知识模块】 阅读理解7 【正确答案】 B【试题解析】 此题问知识社会带
30、来的一个大的变化是什么。文章第一段分析了知识社会的变化和特点。概括起来有两点：一是人们工作的性质发生了根本变化，二是人们对工作性质的思想认识也有了很大的变化。将四个选项与这两点逐一对照，A 和 D 显然可以先排除掉。C 看到了兼职工作，但原文说：“有更多的兼职工作”，而没有说：“多数人必须干兼职工作”。B 为正确答案，它说：“人们对于工作的传统概念不再适用。”这与知识社会的第二个变化正好相符。【知识模块】 阅读理解8 【正确答案】 B【试题解析】 此题问：通过提及计算机和其他的一些发明，作者想要说明什么。文章第二段的前面部分提到了计算机和其他的一些发明，因此这部分是解本题的依据。将四个选项与这
31、部分内容一一对照，A 和 C 的内容这部分没提到，因此可以先排除。B 提到了，这部分的第一句说：“我们只需回顾过去就会对未来可能发生的(变化 )有一个大概的了解”，后面提到近 20 年技术的突飞猛进以及未来技术产生巨大变化的可能，B 表达的内容与此相符，因此 B 为正确答案。D 似乎有道理，但是它不切题，可以排除。【知识模块】 阅读理解9 【正确答案】 A【试题解析】 此题问：未来属于谁?文中提到人的是第二段的中间这一句：But one thing is certain：information and knowledge will become even more vital，and the people who possess it, whether they work in manufacturing or services，will have the advantage and produce the wealth.只要读懂此句就可判定 A 为正确答案，即“未来属于那些拥有并知道如何利用信息的人们”。【知识模块】 阅读理解10 【正确答案】 C【试题解析】 该题属于中心思想题。纵观全文，一开始作者就提出信息时代正向我们走来，然后分析了这个新时代的一些特点和意义。四个选项只有 C 概括了全文的中心意思，因此 c 为正确答案。【知识模块】 阅读理解
