1、剑桥商务英语初级-28 及答案解析(总分：100.00，做题时间：90 分钟)一、BREADING/B(总题数：5，分数：5.00)1.Payment on the above order is now overdue.（分数：1.00）A.A. The order is not paid B.B. The order is not placed. C.C. The order is delayed.2.When at a terminal for public transportation, never leave your luggage unattended. A. Dont leave
2、 your luggage at a terminal. B. Dont get far away from your luggage. C. Take good care of your luggage at a terminal.（分数：1.00）A.B.C.3.Seating is limited and reservations are required. A. One should enquire about reservation of the limited seating. B. Seating is limited to those who have reserved. C.
3、 One is likely to have no seat without reservations.（分数：1.00）A.B.C.4.All successful applicants will be contracted for 9 months working abroad, A. New recruits will sign a contract to work 9 months abroad. B. Applicants will be arranged to work 9 months abroad. C. All applicants will have to work 9 m
4、onths abroad.（分数：1.00）A.B.C.5.TOUR A-110: MORNING TIJUANA TOUR 8:30 am TO 12:30 pm ADULT: $ 29 CHILD: $15 A. It takes 5 hours to tour around Tijuana. B. The cost is different for adults and children. C. A-110 is a full day tour in Tijuana.（分数：1.00）A.B.C.二、BPART TWO/B(总题数：1，分数：10.00) Look at the list
5、 below. It shows general information of San Diego Zoo. For questions 6-10, decide which section (A-H) of the list each person on the opposite page should consult. For each question, mark the correct letter (A-H) on your Answer Sheet. Do not use any letter more than once.BGENERAL INFORMATION OF SAN D
6、IEGO ZOO/BA DirectionsB HoursC Education GroupsD RentalsE Group SalesF MerchandiseG Credits Cards and ATMsH Disabled Access（分数：10.00）(1).John Fischer needs a wheelchair for his old grandpa when visiting the Zoo.（分数：2.00）填空项 1:_(2).Edward Bronson wondered if group rates are available for 10 people.（分
7、数：2.00）填空项 1:_(3).Michael Moore doesnt know how to go to the Zoo.（分数：2.00）填空项 1:_(4).Martha Steward is a girl with limited mobility.（分数：2.00）填空项 1:_(5).Sylvia Drake is going to buy some gifts for her friends.（分数：2.00）填空项 1:_三、BPART THREE/B(总题数：1，分数：10.00) Look at the table below. It shows the trends
8、 in total unemployed from 1994 to 2001. Which year does each sentence (11-15) describe? For each sentence, make one letter (A-H) on your Answer Sheet. Do not use any letter more than once.（分数：10.00）(1).In this year, Belgium, Finland, France and Ireand reached their lowest unemployment.（分数：2.00）填空项 1
9、:_(2).Compared with the previous year, Frances unemployment increased while that in Germany decreased in this year.（分数：2.00）填空项 1:_(3).From this year Finland and Ireland saw a falling trend in their unemployment.（分数：2.00）填空项 1:_(4).The number of the unemployed in this country is exactly the same bef
10、ore and after this year.（分数：2.00）填空项 1:_(5).This years unemployment decreased in all countries except Denmark.（分数：2.00）填空项 1:_四、BPART FOUR/B(总题数：1，分数：7.00) Read the article below about a website. Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Ri
11、ght or Wrong, choose Doesnt Say. For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.BHere we Google again/BGoogle dominates the Internet-search business, such as Netscape once ruled in Web browsers and RealNetworks did in media players. Begun as a research project by two gradu
12、ate students in 1998, Google today carries out more than 200 million searches a day and is estimated to have had $1 billion income last year, mainly from advertising sector.It is the most visited search site, accounting for 35% of search-engine visits compared with 28% for Yahoo, 16% for AOL and 15%
13、 for Microsofts MSN, according to comScore Networks, a market-research company. But that masks its true influence. Googles technology is used to power searches on other sites, such as Yahoo and AOL (though Yahoo plans to use its own technology soon). Taking this into account makes Google responsible
14、 for around 80% of all Internet searches. The company is now preparing for a stock market flotation in the next few months.Googles power makes it just the sort of company that Microsoft typically tries to squash. At the World Economic Forum in Davos last week, Mr Gates admitted that Googles search t
15、echnology was “way better“ than Microsofts, and identified Internet search as a key focus for his company.（分数：7.00）(1).Google, Netscape and RealNetworks all play a very important role in their own field.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(2).Google was invented by expert in the 1980s.（分数：
16、1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(3).Googles annual income ranks number one among Internet search-engines.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(4).According to a market-research company, Yahoo, AOL and Microsofts MSN account for more than 60% of the search-engine visits.（分数：1.00）A.
17、A. Right B.B. Wrong C.C. Doesnt Say(5).Google is the most visited search site and its technology is also used to power searches on other sites.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(6).Google will never be replaced by other search engines.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say(7).Bil
18、l Gates believes Google is a key part for his company to earn profits.（分数：1.00）A.A. Right B.B. Wrong C.C. Doesnt Say五、BPART FIVE/B(总题数：1，分数：6.00) Read the article below about the factors that influence buying behavior. For each question 23-28 on the opposite page, choose the correct answer. Mark One
19、 letter (A, B or C) on your Answer Sheet.BFactors That Influence Buying Behavior/BThroughout the buying process, various factors may influence a buyers purchase decision. An awareness of these factors and consumer preferences enables companies to appeal to the group most likely to respond to its pro
20、ducts and services. Some of these factors include the following. Culture. The cultures and subcultures we belong to shape our values, attitudes, and beliefs, and they influence the way we respond to the world around us. Understanding culture is therefore an increasingly important step in internation
21、al business and in marketing in diverse countries such as the United States. Social class. In addition to being members of a particular culture, we also belong to a certain social class be it upper, middle, lower, or somewhere in between. In general, members of various classes enjoy different activi
22、ties, buy different goods, shop in different places, and react to different media. Reference groups. A reference group consists of people who have a good deal in common family members, friends, co-workers, fellow students, teenagers, sports enthusiasts, music lovers, computer buffs. We are all membe
23、rs of many such reference groups, and we use the opinions of the appropriate group as a benchmark when we buy certain types of products or services. For example, shopping malls are today losing what has long been their most faithful audience teens. Thats because Generation Xers (those born between 1
24、965 and 1978) think that malls are for parents and that malls have too many rules. So some retailers like Urban Outfitters and Tower Records refuse to open stores in most malls. Self-image. The tendency to believe that “you am what you buy“ is especially prevalent among young people. Marketers capit
25、alize on our need to express our identity through our purchases by emphasizing the image value of products and services. Thats why professional athletes and musicians are frequently used as product endorsers so that we incorporate part of their public image into our own self-image. After all, doesnt
26、 everyone want to “be like Mike Jordan“? Situational factors. These factors include events or circumstances occurring in our lives that are more circumstantial in nature. For example, you have a coupon, youre in a hurry, its Valentines Day, its your birthday, youre in a bad mood, and so on. Situatio
27、nal factors influence our buying patterns.（分数：6.00）(1).Consumer preferences help companies A. to manufacture products customers like most. B. to improve their products. C. to satisfy their customers.（分数：1.00）A.B.C.(2).What message can we get from the article? A. Different peoples have different buyi
28、ng patterns. B. Culture is the most important factor in international business. C. Members of different social classes dislike each other.（分数：1.00）A.B.C.(3).What does a reference group do? A. Its members know each other very well. B. Members of the group influence each other. C. All members like the
29、 same thing.（分数：1.00）A.B.C.(4).Teenagers do not like malls any more because A. they dont like the shopping environment. B. the products are out-dated. C. the prices are too high.（分数：1.00）A.B.C.(5).What may happen if a person has got a coupon?（分数：1.00）A.A. He may keep it. B.B. He may give it to his r
30、elative. C.C. He may buy more things.(6).Who will be most interested in this article?（分数：1.00）A.A. economists B.B. retailers C.C. marketing managers六、BPART SIX/B(总题数：1，分数：12.00) Read the advertisement below about a company. Choose the correct word to fill each gap, from A, B, or C on the opposite pa
31、ge. For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.BUBS Financial Services Inc./BYou used to know us as PaineWebber. Now, as one of the worlds leading wealth management firms and backedU (29) /Ua top-ranking investment bank and a chief global asset manager, your Financial
32、Advisor has accessU (30) /Ua vast array of resources.With the expanding resources weU (31) /Uhave to offer, your Financial Advisor has an even greater ability to deliver strategies and opportunities to assist youU (32) /Upursuing your individual goals. U(33) /Uits planning for retirement or a colleg
33、e education, or specialized lending products, we can help you getU (34) /Uyou want to be.While a lotU (35) /Uhave changed, U(36) /Uthing hasnt. And that is the committed relationshipU (37) /Uyou and your Financial Advisor. A relationship builtU (38) /Ulistening, understanding your individuality and
34、finding customized investment solutionsU (39) /Uto your financial goals. For we know that it isU (40) /Uthis kind of dialogue that we can help you make the appropriate financial decisions, with confidence.（分数：12.00）A.A. with B.B. by C.C. upA.A. about B.B. to C.C. intoA.A. now B.B. all C.C. alsoA.A.
35、for B.B. at C.C. inA.A. Whether B.B. Unless C.C. IfA.A. where B.B. whom C.C. whichA.A. will B.B. need C.C. mayA.A. one B.B. another C.C. otherA.A. as B.B. like C.C. betweenA.A. of B.B. on C.C. fromA.A. tailoring B.B. tailor C.C. tailoredA.A. after B.B. through C.C. over七、BPART SEVEN/B(总题数：1，分数：10.00
36、) Read the memorandum and the e-mail below. Complete the information request form on the opposite page. Write a word or phrase (in CAPITAL LETTERS) or a number on lines 41-45 on your Answer Sheet.BMemorandum/BTo: Mike Date: December 5, 2003From: MDSubject: Information request from TurkeyMessage:I re
37、ceived this e-mail this morning. Please make a note of their request and give it to Tony Brown in Consultancy Department? Its better to give them a reply this week.Sender: “Global Co. Ltd“ Topic: Information request from TurkeyDear Sir / Madam,We are GLOBAL CONSULTANCY CO. LTD. , located in Ankara,
38、capital of Turkey. With an attempt to do business with Chinese companies, we would like to get information on the Chinese exporters of cell phone accessories. We would be grateful if you could send a list of the companies as soon as possible.Looking forward to hearing from you soon.Best Regards,COSK
39、UN CELIKGeneral ManagerGLOBAL CONSULTANCY CO. LTD.Inkilap Sok. Ornek Ishani 8/79 Kizilay ANKARA / TURKEYBInformation Request Form/BNAME OF COMPANY (41) _LOCATION (42) _INFORNATION NEEDED1. name and address of (43) _2. line of business (44) _TIME FOR REPLY (45) _（分数：10.00）(1).（分数：2.00）填空项 1:_填空项 1:_填
40、空项 1:_填空项 1:_填空项 1:_八、BWRITING/B(总题数：2，分数：10.00)6. Ms Jade Zhang, Manufacturing Manager of your plant, usually takes charge of all affairs including signing documents when you are away. Write an e-mail to all department heads: informing them of your meeting in Beijing telling them who will sign the
41、documents expressing your thanks for their cooperation. Write 30-40 words. Write on your Answer Sheet. （分数：5.00）_7. Read the advertisement in the latest issue of Mc GRAW-HILL MAGAZINES. MFH “I dont know who you are, I dont know your company, I dont know your companys product, I dont know what your c
42、ompany stands for, I dont know your companys customers, I dont know your companys record, I dont know your companys reputation, Now what was it you wanted to sell me?“ Moral: Sales starts before your salesman calls with business publication advertising. Me GRAW-HILL MAGAZINES BUSINESS, PROFESSIONAL,
43、 TECHNICAL Email: Write an e-mail to Mc GRAW-HILL MAGAZINES. telling them your source of information and intention of writing introducing your line of business asking for details of making an advertisement expressing thanks for their prompt reply. Write 60-80 words. Write on your Answer Sheet.（分数：5
44、.00）_九、BLISTENING/B(总题数：1，分数：8.00)BPART ONE/B For questions 1-8 you will hear eight short recordings. For each question, mark one letter (A, B or C) for the correct answer. You will hear the eight recordings twice.（分数：8.00）(1).Which room did the man take finally? （分数：1.00）A.B.C.(2).Which is the earl
45、iest day the check can be cashed? （分数：1.00）A.B.C.(3).What did they order?（分数：1.00）A.A. office equipment B.B. stationery C.C. furniture(4).Which train will the man take? （分数：1.00）A.B.C.(5).Why is Mr Mo unable to meet Mr Brown? A. He has to attend an important meeting. B. He has to go to the airport t
46、o pick up someone. C. He has to wait for an important phone call.（分数：1.00）A.B.C.(6).Which is the correct map? （分数：1.00）A.B.C.(7).Where is the new office?（分数：1.00）A.A. Hillstale Road B.B. Michigan Avenue C.C. Maple Drive(8).Which is the correct graph? （分数：1.00）A.B.C.十、BPART TWO/B(总题数：1，分数：7.00) Look
47、at the notes below. Some information is missing. You will hear an interview on the telephone. For each question 9-15, fill in the missing information in the numbered space using a word, numbers or letters. You will hear the conversation twice.BPersonnel Department/BApplicants InformationAPPLICANTS NAME: Eric ZhangDATE OF BIRTH: (9) _
