1、The Business Case for Sustainable Manufacturing,The Business Case for Sustainable Manufacturing,Developed by the U.S. Department of Commerce, International Trade Administration, Manufacturing and Services December 6, 2011 sustainabilitytrade.gov,Sustainability and Competitiveness,Why are companies e
2、mbracing sustainability as a means to enhance their global competitiveness?,COSTS: In an increasingly competitive world with variable energy and materials costs, manufacturers must realize every efficiency possible.,CUSTOMERS: Companies are facing greater demands from all kinds of customers other ma
3、nufacturers, retailers, government, households for greener products and more data about these products.,COMPLIANCE: There is an increasing number of both domestic (federal, state and local) and international environmental regulations that make compliance more complicated.,The European Unions REACH r
4、egulation requires industry to provide chemical safety information on approximately 30,000 substances.3,In 2007, Wal-Mart announced that it would only sell concentrated liquid laundry detergent in an effort to reduce water use and packaging.2 Detergent producers had to comply with the new policy.,Re
5、cycling an aluminum can saves 95% of the energy used when making cans from virgin ore and produces 97% less water pollution.1,1 “Recycling Fun Facts,” Can Manufacturers Institute. 2 “Wal-Mart to Only Sell Eco-Friendly Laundry Detergent.” GreenBiz. 3 “REACH Overview for US Firms.” Rosemary Gallant. U
6、.S. Commercial Service.,2,Benefits of Sustainable Manufacturing,A 2009 study from consultancy A.T. Kearney found that during the economic slowdown, companies that were recognized as being “sustainability-focused” outperformed others in their industries by an average of 15% over six months.1The advis
7、ory board for the Hollings Manufacturing Extension Partnership named “embrace green and green lean” as one of the four main areas of opportunity for action for U.S. manufacturing.2A 2006 study of four industries considered high polluters found that companies that improved their environmental perform
8、ance over time saw improvements in financial performance such as cash flow and profitability. At the same time, companies where environmental performance worsened saw opposite results.3 A 2009 survey by the Aberdeen Group found that the major drivers for companies implementation of sustainability in
9、itiatives were a basic desire to promote stewardship, a goal of improving company reputation, and a focus on improving competitive advantage.4,1 A.T. Kearney, “Green Winners” 2009 2 Hollings Manufacturing Extension Partnership Advisory Board, “Innovation and Product Development in the 21st Century.”
10、 3 “Does it Really Pay to Be Green? Determinants and Consequences of Proactive Environmental Strategies” Peter M. Clarkson, Li Yue, Gordon D. Richardson and Florin P. Vasvari. 4 “The ROI of Sustainability: Making the Business Case” Jhana Senxian and Cindy Jutras. Aberdeen Group.,Being proactive abou
11、t sustainability can help your company save money and create value.,3,Business Leaders are Focusing on Sustainability,In a 2009 business survey by MIT, 92% of those surveyed said that their companies were working to address sustainability issues.1 In a 2010 Accenture survey of more than 750 CEOs who
12、se companies are members of the UN Global Compact, 93% said they believed sustainability issues would be important to the future success of their businesses.2 The 2009 report from the Aberdeen Group found that best-in-class companies were more likely to view sustainability as necessary for their lon
13、g term business prospects, and they were able to match the issue of sustainability to measurable benefits to their bottom lines.3,1 MIT Sloan Management Review, “The Business of Sustainability” 2 Accenture and the United Nations Global Compact “A New Era of Sustainability: UN Global Compact-Accentur
14、e CEO Study 2010.” 3 “The ROI of Sustainability: Making the Business Case” Jhana Senxian and Cindy Jutras. Aberdeen Group.,In this video, Ray Anderson, CEO of Interface describes the business basis for sustainability.,4,The Challenge of Sustainability,While theres tremendous business opportunity in
15、sustainability, it isnt necessarily easy.It isnt very easy for smaller companies: In a survey of manufacturing executives by the American Small Manufacturers Coalition, 20% of respondents said that their company had made no progress towards sustainability, and another 59% said their company had made
16、 either some or average progress.1Making the business case for sustainable practices is not always easy. In the MIT Sloan study, they found that more than 70% of the respondents to the survey said that their company had not yet developed a clear business case.2 However, companies that had made a com
17、mitment to sustainability were able to find opportunity in it. A key result was the suggestion that “the more people know about sustainability, the more thoughtfully they evaluate it and the more opportunity they see in itand the more they think it matters to how companies manage themselves and comp
18、ete.”2,1 American Small Manufacturers Coalition “Next Generation Manufacturing Study Overview and Findings” 2 MIT Sloan “The Business of Sustainability”,5,Economic Benefits: A Closer Look,Sustainability can have a positive effect on a number of business areas. Click on each item to learn more.,Regul
19、atory Compliance Costs,Resource and Production Costs,Sales and Brand Reputation,Employee Hiring and Retention,Financing and Capital,6,Resource and Production Costs,Forty-four percent of CEOs from the Accenture survey reported that revenue growth or cost reduction was a major motivation for their sus
20、tainability efforts.1 Sustainable manufacturing practices increase production efficiency, primarily through increased resource efficiency. Resource efficiency includes things like energy, water, and material efficiency. Increasing your resource efficiency will lower your material and input costs.2 S
21、ustainable manufacturing can also lower the cost of waste removal, as you produce less waste and byproducts, and reduce transportation costs through lower product weight and more efficient transportation.3,1 Accenture and the United Nations Global Compact “A New Era of Sustainability: UN Global Comp
22、act-Accenture CEO Study 2010.” 2 UNEP Life Cycle Initiative “Life Cycle Management” 3 “The Sustainability Advantage.” Bob Willard.,Some Ways Sustainable Practices can Lower Production Expenses3Efficiency - Using fewer materials, energy, water and other inputs to produce each product. Waste Reducing
23、or reusing scrap or wasted energy. Recycling materials Substitution Use cheaper and more sustainable materials and energy sources,7,Resource and Production Costs (continued),By taking advantage of internal and external waste streams and viewing them as potential inputs or resources that can be sold,
24、 sustainable manufacturing approaches also identify new sources of revenue and materials.1 For example, scrap material can be sold or recycled. Waste streams or byproducts from other companies may be used as inputs in your processes.,1 “The Sustainability Advantage.” Bob Willard. 2 “Path Toward Sust
25、ainability Leads to Significant Water Savings” Green Suppliers Network.,8,Regulations: Reducing the Cost of Compliance,When you work to make your company more sustainable, it can cost less to be compliant with current and future environmental regulations. You can go beyond compliance. For example, r
26、educing hazardous materials from your production process can lower the cost of complying with hazmat regulations. It can also result in lower handling costs, free up staff time that was spent handling hazardous materials, treating waste, or monitoring compliance, and create a safer and happier work
27、environment.1 Putting your company or facility on a zero pollution track can significantly minimize your pollution permitting costs and the extent to which local, state, and federal regulations impact your company.,1 “The Sustainability Advantage.” Bob Willard. 2 “Betaco.” Case Study Database. Zero
28、Waste Network, Center for Environmental Excellence,9,Regulatory Compliance Costs,Fines for violating environmental regulations can be costly, and not complying with regulations can damage your companys reputation significantly. Sustainable manufacturing practices put you in a better position to navi
29、gate any future regulations related to carbon emissions and other pollutants. If you are already compliant with new regulations, then those regulations are only a burden to your competitors.1 Being ahead of the curve can help ensure that voluntary actions are recognized by policymakers.1 Pollution c
30、an also lower the value of property you want to buy or sell. Before making a loan, banks may review whether the property you seek was contaminated by previous owners. If you can show that you have a good environmental track record, you might have protection against having to pay for previous contami
31、nation.2,1 “A Profitable Shade of Green: Compounding the Benefits of Carbon Management & Sustainability Measures.” Deloitte Review. 2 EPA Small Business Division, “Practical Guide to Environmental Management for Small Business”,10,Sales and Brand Reputation: Sales,When done right, sustainability can
32、 allow you to differentiate yourself from your competitors, attract customers and enter new market segments.1 Customers increasingly prefer environmentally responsible products. A 2011 survey found that 70% of Americans said they consider the environmental impacts of their purchases sometimes, regul
33、arly, or every time they shop.2 In the TANDBERG/Ipsos MORI survey, 42 percent of respondents from the United States said they would be more likely to make purchases from companies with good environmental reputations.3 In reaction to consumer demand and other drivers, many retailers are demanding tha
34、t manufacturers produce more sustainable products and provide more sustainability data on their products.4 Many OEMs are asking that their suppliers become more sustainable and provide data on products as well, utilizing supplier codes of conduct and requiring suppliers to meet international sustain
35、ability standards.1,1 “The Sustainability Advantage.” Bob Willard. 2 “Americans Value Honesty over Perfection in Environmental Marketing.” Trend Tracker. Cone. 3 Tandberg. “Corporate Environmental Behavior and the Impact on Brand Values.” 4 “Retail: A Pivot Point for Sustainability.” Five Winds Inte
36、rnational.,11,Sales and Brand Reputation: Reputation,Being a more sustainable company can also improve brand reputation. In the Accenture CEO survey, 72 percent of surveyed CEOs said that brand, trust and reputation was a key factor motivating them to take action on sustainability.1 In a survey of t
37、rust, only about 54 percent of Americans said they trusted business to do what is right. 64 percent said that being a good corporate citizen is important to a companys reputation.2 Improving the sustainability of your product can also make it eligible for eco-labels that can highlight its environmen
38、tal performance to consumers.3 Improving brand reputation through sustainability can also bring increased customer loyalty as customers support the companys values and trust the company.4,1 Accenture and the United Nations Global Compact “A New Era of Sustainability: UN Global Compact-Accenture CEO
39、Study 2010.” 2 Edelman “2010 Edelman Trust Barometer Executive Summary” 3 United Nations Environment Programme and Delft University of Technology “Design for Sustainability A Step-by-Step Approach.” 4 “The Sustainability Advantage.” Bob Willard. 5 “Environmentalism,” Patagonia.,12,Financing Access t
40、o Capital,Findings from studies, such as the one by A.T. Kearney, imply that companies that are more sustainable may be seen as more responsible, better managed, and less risky, and thus, may have an easier time obtaining financing.1 Sustainable practices mitigate many kinds of risk oil price, suppl
41、y chain, regulatory, brand-related, and others improving the chances of loan payback/ROI in the eyes of financiers. This can improve a companys credit-worthiness and lead to more favorable lending rates for a company.2 Sustainability is a growing area of interest for the investor community, and it w
42、ill likely have a greater effect on companies sustainability efforts in the future.3,1 A.T. Kearney, “Green Winners” 2009 2“Profiting from Cleaner Production: Towards Efficient Resource Management.” United Nations Environment Program Division of Technology, Industry and Economics. 3Accenture and the
43、 United Nations Global Compact “A New Era of Sustainability: UN Global Compact-Accenture CEO Study 2010.”,13,Reducing Risk,Examples of How Sustainability Can Reduce Risk:1 Product demand is less likely to fall because people are less likely to find your products dangerous to health or the environmen
44、t Products are less likely to face bans or restrictions due to environmental concerns Buildings and assets are less likely to fall in value because of contamination A company is less likely to face fines or liabilities for cleaning up polluted sites or being sued for pollution Improved worker safety
45、 Less burden from future regulation Less exposure to materials and energy cost increases,1 “The Sustainability Advantage.” Bob Willard. 2 “Riding the Green Wave,” Daniel C. Esty. The Washington Post.,14,Employee Hiring and Retention,Sustainability can help you to attract and retain the best workers.
46、 In a 2008 National Geographic survey, more than 80 percent of U.S. workers said that it was important to work for a company where the environment is a top priority. However, only 53 percent said they worked for organizations that already implement sustainability programs.1 In a similar survey, 81 p
47、ercent of Americans said they would “prefer to work for a company that has a good reputation for environmental responsibility.”2 And if workers prefer to work for companies that are more sustainable and provide them with a sense of purpose, they are less likely to leave those companies.3 So a commit
48、ment to sustainability can help reduce turnover costs, which include loss of productivity, recruiting, and training.3,1 “Survey Finds U.S. Organizations Need to Think Green to Attract Workers; New National Geographic Book True Green Work Offers Tips on Greening the Workplace” Reuters. 2 Tandberg. “C
49、orporate Environmental Behavior and the Impact on Brand Values.” 3 “The Sustainability Advantage.” Bob Willard.,15,Employee Engagement,Additionally, showing a commitment to sustainability and getting your employees involved in and educated about sustainability can help inspire them to suggest new and creative solutions. They can provide great insights on the production process and ideas for additional improvements.1,1 “Employee Engagement: How a Greener Workforce Affects the Triple Bottom Line,” ICF International. 2 “3P - Pollution Prevention Pays” 3M,
