1、NAFSA Session GS-008,1,eRecruitment Trends and Techniques NAFSA Session GS-008 | Seattle | 1 June 2005,Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of , LLC http:/ ph 570-339-4731Co-Presenter: Rachel Waldstein U.S. Department of State http:/educationusa.state.gov WaldsteinREstate.gov
2、 ph 202-619-4568,NAFSA Session GS-008,2,The soul of the Internet is up for grabs.,Spam Statistics (Pew Project) 73% of all eMail; 6% respond Proposed Solutions Safe Lists, Virtual Postage Privacy Policies Alternative Media Phone, audio, XML / RSS,NAFSA Session GS-008,3,Creativity makes a comeback. v
3、ia the journey to your URL.,Successful Most Polished Mass Transit Opportunities Clever Take-Aways Business-Card-Sized PromosCustomer-Oriented Sensitivity Example: Southwest Airlines = SEVIS Reimbursement,NAFSA Session GS-008,4,(Trustworthy) statistics dont lie; no excuse to market blindly.,Source: G
4、lobal Reach,NAFSA Session GS-008,5,Welcome to the Era of Precision Marketing.,Google and Yahoo! localization GeoMarketing example: Absolut Pay-Per-Click Campaigns Points of Latitude, Longitude Caution: Click Fraud Update Content; Inbound Links EducationUSA.state.gov,NAFSA Session GS-008,6,Collaborat
5、ive efforts abound. (Its messier than you think.),Recruitment Fair Market Shared Resources = Messy Education = Shopping IIEs Atlas of Student Mobility Handshake vs Psychometrics Like all paradigm shifts: Old will be enriched by the new,NAFSA Session GS-008,7,U.S. Department of State Bureau of Educat
6、ional and Cultural Affairs,EDUCATIONAL INFORMATION & RESOURCES BRANCH,NAFSA Session GS-008,8,SOUTH AMERICA Rosemarie Arens,AFRICA Nancy Keteku,MEXICO/ CENTRAL AMERICA/ CARIBBEAN Nichole Johnson,S. EUROPE/ MIDDLE EAST/ N. AFRICA Kristen Cammarata,EURASIA Allison Hawley,EAST ASIA/PACIFIC Chalintorn Bu
7、rian,SOUTH ASIA Kathleen Alam,EUROPE Sherri Spillman,478 Centers in 8 Regions; 8 Regional Educational Advising Coordinators (REACs),NAFSA Session GS-008,9,Technology Survey Responses,Africa: 14/ 45 East Asia & Pacific (EAP): 14 / 120 Eurasia: 19 / 68 Europe: 27 / 95 Middle East & North Africa (MENA)
8、: 3 / 12 Mexico, Central America, & Caribbean (MCAC): 8 / 51 South America: 37 / 73 South Asia: 9 / 19 TOTAL REPONSES: 131,NAFSA Session GS-008,10,Internet Access & Reliability: Excellent, Good, Fair, or Poor?,80% of all regions report either excellent or good access,NAFSA Session GS-008,11,Technolo
9、gy Used by Centers,NAFSA Session GS-008,12,Comments from Advisers,Congo: “The demand for technology is increasing however, the suppliers of Internet service are very limited and very expensive lack of dependable electricity anywhere in the country.”Zimbabwe: “It is no longer feasible for students fr
10、om anywhere, Zimbabwe inclusive, to apply to the US without using email/Internet on a regular basis.”,NAFSA Session GS-008,13,More Comments from Advisors,Taiwan: “With our governments goal to turn Taiwan into “technology island” and as leading computer components manufacturer, the access to internet
11、 is just as easy and necessary as breathing air.”India: “The Internet boom really helped Indian students applying to US universities.”Brazil: “The increasing use of technology at our center and country has made our outreach work as advisers easier and faster.”,NAFSA Session GS-008,14,Preferred Forma
12、t for Receiving Information,NAFSA Session GS-008,15,Tips for Internationalizing Your Website,Clear title and link from front page Admissions and financial aid information for international students in one place Few graphics Friendly faces Multiple languages (basic information) Contact person and e-m
13、ail address,NAFSA Session GS-008,16,Final Notes,Visit our website- http:/exchanges.state.gov/education/educationusa/uniadvising.htm Contact EducationUSA advising centers directly Offer financial aid / scholarships,NAFSA Session GS-008,17,Sign up for a free subscription to,Leave your business card Wr
14、ite to Access Thank you!,muniqu eRecruitment Trends and TechniquesPublished by Cheryl Darrup-Boychuck , LLC,NAFSA Session GS-008,18,eRecruitment Trends and Techniques NAFSA Conference | Seattle | 1 June 2005,Session Chair / Co-Presenter: Cheryl Darrup-Boychuck C.E.O. of , LLC http:/ ph 570-339-4731Co-Presenter: Rachel Waldstein U.S. Department of State http:/educationusa.state.gov WaldsteinREstate.gov ph 202-619-4568,
