1、Intellectual Property and Cultural Heritage at the crossroads of law, technology and business: a view from WIPO INTERNATIONAL CONFERENCE ON INTELLECTUAL PROPERTY AND CULTURAL HERITAGE IN THE DIGITAL WORLD Madrid, October 29, 2009,Richard Owens, Director Copyright E-Commerce, Technology and Managemen
2、t Division, WIPO,Introducing WIPO,- UN Specialized Agency 184 Member States, 66 IGOs/250 NGOs Observers Mandate: Effective, balanced protection of IPRs for a global Information Society Main activities: Norm-setting (treaties and soft law); technical assistance to developing countries; IP registratio
3、n services (industrial property); Goals: Continued improvement of IPR system to promote creativity and innovation in the Internet Age; reducing the Digital Divide Administers more than 25 treaties, including WIPO Copyright Treaty and WIPO Performances & Phonograms Treaty (“Internet Treaties”, 1996),
4、3,Copyright and Cultural Heritage Institutions (CHIs),Shared objective of facilitating availability and dissemination of culture for society as a wholeCulture includes both copyright-protected works and public domain materialIn the digital environment, the traditional role of CHIs is facing constant
5、 changes, challenges and opportunities,Copyright and CHIs: a double role,A- Users and licensees of IPB- Creators, owners and managers of IP,I- as Users of IP,Which rights apply (display, public communication, reproduction, making available, others)?Limitations and exceptions to rights (e.g. preserv
6、ation, education, access to content by visually-impaired persons)Online access to CH, rights clearances and third-party interests (role of collecting societies, traditional knowledge issues)Role of internet intermediaries, eg search enginesIssues related to documentation, orphan works, the public do
7、main,CHIs as Rightholders,Emerging business models for CHIsThe commercial value of CHOnline access to museum and archive collections, new licensing and technological toolsCH as a driver in online educationPreservation of web-based materials,Cultural Heritage on the Agenda of WIPO,A- Implementation o
8、f WCT and WPPT (WIPO “Internet Treaties”, 1996) B- Standing Committee on Copyright and Related Rights (SCCR) (e.g. Limitations & Exceptions, Visually Impaired Persons, Audiovisual Performances)C- Intergovernmental Committee on Intellectual Property and Genetic Resources, Traditional Knowledge and Fo
9、lklore (IGC) D- Committee on Development and Intellectual Property (CDIP), WIPO Development Agenda (e.g. Public Domain, Access to Knowledge (“A2K”)E- Awareness raising activities (e.g. CHIs, Building Respect for IP),Implementing the WIPO Development Agenda,Scoping study on Copyright and Related Righ
10、ts and the Public Domain (2009-10);Second Survey of National Legislation on Voluntary Registration and Deposit Systems for Copyright and Related Rights (2010-11);Survey of Private Copyright Documentation Systems and Practices (2010-11);Global Meeting on Emerging Licensing Issues in the Copyright Are
11、a (4th quarter 2010);Project on Public Policies to Promote Access to Information and Creative Content (2010-11),http:/www.wipo.int/edocs/mdocs/mdocs/en/cdip_3/cdip_3_4.pdf,WIPO Guide on Managing Intellectual Property for Museums,First Part: relevant IP issues (e.g. scholarly content, in-house developed technology, branding strategy), best practices in managing IP;Second Part: review of existing business models;Available in English, Spanish and French; downloadable for free, http:/www.wipo.int/copyright/en/museums_ip,10,http:/www.wipo.int/copyrightrichard.owenswipo.int,
