1、Engaging Verticals in M2M The Imperative to think Long-term An OMA use-case,Seth Newberry, General Manager, Open Mobile Alliance,GSC-18 Meeting, 22-23 July 2014, Sophia Antipolis, France,Who we are and What we do,At OMA, we develop specifications for the application layer called Service Enablers. Ou
2、r membership is evolving but we primarily serve a telecom-centric membership similar to that of 3GPP and GSMA. We have released over 150 specifications that enable some distinct service with more services currently in the work program. We also have an API program that specifies standardized interfac
3、es to the Service Provider infrastructure and on devices for Internet influenced Application developers. As technology has evolved, our members have proposed new work that is more developer-centric with a recognition of trends in OTT applications.,GSC-18, 22-23 July 2014, Sophia Antipolis,2,World-Cl
4、ass participation,GSC-18, 22-23 July 2014, Sophia Antipolis,3,SPECTRUM OF REQUIREMENTS,Charging/Presence/Messaging oneAPI/RCS Suite Location Network/Device APIs Device Management M2M/LWM2M Personal Networks Social Web Mobile Barcodes,GSC-18, 22-23 July 2014, Sophia Antipolis,4,TelcoIoTSocial WebDigi
5、tal Commerce,Connecting with the right partners,Getting the right dynamic between the technically-centric approach of the SDO and the application-centric approach of the Vertical association is difficult and really productive engagements are rare. At present, the M2M / IOT space seems to be solution
6、-driven. Time to market imperatives dictate the conversation.,GSC-18, 22-23 July 2014, Sophia Antipolis,5,Connecting with the right partners,OMA has a number of initiatives where our specifications have much to offer in specific M2M applications. We have some productive relationships with vertical o
7、rganizations and we have learned some lessons along the way. Some lessons imply changes to how we think about our long term partnerships.,GSC-18, 22-23 July 2014, Sophia Antipolis,6,OMA GS1 GSMA: The Digital Consumer,OMA is working with GS1 on a protocol to connect the product barcode to the GS1 pro
8、duct information servers to the client. Preparing for the inexorable migration of the B2B product information into the B2C world. GS1 is one of the most influential Trade & Standards bodies associated with barcode and supply chain logistics for the retail brands and channels. The GS1 system of stand
9、ards is the most widely used supply chain standards system in the world. GS1 barcodes are used by 2 million companies in 150 countries. GS1 is also working with GSMA on digital couponing applications. There may be a very significant technical and business opportunity working with GS1, GSMA, and OMA
10、on what GS1 refers to as the “Digital Consumer”.,GSC-18, 22-23 July 2014, Sophia Antipolis,7,Accessing GS1 Trusted Data with OMA Mobile codes enabler,GSC-18, 22-23 July 2014, Sophia Antipolis,8,Creating a real-time link between the Digital consumer, the retailer, and the product.,A long term commitm
11、ent,Every day, there are 6 billion retail transactions (beeps) in the stores. The number of informational barcode scans taking place on smart phones is catching up. Tomorrow RFIDs will become as common as barcodes are today. Barcodes / RFIDs are the physical triggers to all the digital information a
12、ssociated with a physical product. The potential for the smartphone to become a commonly used product information and POS payment terminal is high. The possibility that Operator networks will carry a very significant fraction of the Retail GDP over an OMA protocol is high. The evolution towards the
13、Digital Consumer implies a persistent and long-term partnership of all the participating Associations.,GSC-18, 22-23 July 2014, Sophia Antipolis,9,The Opportunity,OMA has other specifications deployed or in development in M2M applications Automotive Device Management Smart Devices LWM2M Retail Mobil
14、e Codes Small Cells - APIs The challenge of engaging market verticals in M2M is large The sheer number and emergence of new vertical associations The time-to-market pressures versus the time-to-quality pressures Size and complexity of the M2M ecosystems Cross-sector collaboration will yield the best
15、 long term solutions. Requires strong support of the Liaison function A culture of adaptability to the needs of the partners A recognition that the work is not done when the Specification is released.,GSC-18, 22-23 July 2014, Sophia Antipolis,10,Thank you!,Seth Newberry General Manager snewberryomaorg.org,
